Sonic Tools
Territory Sales Representative (Field) — Irvine, CA/Southern California Territory
Location:
In-territory (road-based)
Reports to:
Director of Sales
Type:
Full-time employee (W-2)
About Sonic Tools USA Sonic delivers professional-grade tools, tool storage, and workflow solutions for automotive, aviation, and industrial customers. We’re expanding our field coverage and hiring disciplined, high-activity reps to convert cold prospects into loyal, repeat customers.
The role This is a field-first, outbound sales role. You’ll run a
high-volume territory rhythm
of cold calls, drop-ins, and scheduled visits to create new opportunities, convert first orders, and
expand accounts into repeat buyers . You’ll also leverage a
demo kit/van (~20% of time)
for targeted showcase stops, events, and key meetings—supporting, not defining, your weekly plan. This is an
employee position ; you will
not
“own” a territory or route but will be accountable for results within an assigned geography.
What you’ll do
Prospect at scale:
Execute a weekly plan of cold calls, walk-ins, and follow-ups to generate a large volume of qualified first conversations and opportunities.
Convert first orders:
Run crisp discovery, demos (as needed), and proposals to move prospects from interest to initial purchase.
Build repeat revenue:
Create post-sale follow-ups, replenishment cycles, and cross-sell/upsell paths to grow drawer‑by‑drawer and department‑by‑department.
Territory rhythm:
Maintain a visible cadence of in‑person visits and phone blocks; cluster routes by sub‑market to maximize daily touches.
Partner motion (secondary):
Support reseller/partner joint calls when relevant; close the loop fast on partner leads.
CRM rigor:
Log activities, notes, and next steps; keep pipeline stages current; forecast accurately.
Field presentation (~20%):
Use a demo kit/van for priority accounts, line reviews, and events; maintain a sharp, professional brand presence.
How success is measured
Activity:
Weekly cold calls, first‑meetings set, and in‑person touches.
Pipeline:
New opportunities created (outbound‑sourced), movement by stage, and cycle time to first order.
Revenue:
New‑customer count, first‑order conversion rate, and
repeat revenue
growth from activated accounts.
Hygiene:
CRM completeness, on‑time follow‑ups, and forecast accuracy.
Qualifications
3–5+ years of B2B field selling or outside sales; experience calling on automotive, aviation, industrial, or maintenance environments is a plus.
Proven
cold‑outreach
track record: can build a day from zero, book meetings, and close first buys.
Strong discovery, objection handling, demo/presentation, and pricing/negotiation skills.
Process‑driven with CRM discipline (Salesforce experience preferred).
Valid driver’s license; comfortable spending most days visiting customers.
Target compensation $150,000
at plan
Upside potential:
Up to $175,000
with accelerators
Medical, dental, vision, retirement, PTO, and training/development resources.
Primarily in‑territory field time with daily customer visits; occasional regional events.
#J-18808-Ljbffr
Location:
In-territory (road-based)
Reports to:
Director of Sales
Type:
Full-time employee (W-2)
About Sonic Tools USA Sonic delivers professional-grade tools, tool storage, and workflow solutions for automotive, aviation, and industrial customers. We’re expanding our field coverage and hiring disciplined, high-activity reps to convert cold prospects into loyal, repeat customers.
The role This is a field-first, outbound sales role. You’ll run a
high-volume territory rhythm
of cold calls, drop-ins, and scheduled visits to create new opportunities, convert first orders, and
expand accounts into repeat buyers . You’ll also leverage a
demo kit/van (~20% of time)
for targeted showcase stops, events, and key meetings—supporting, not defining, your weekly plan. This is an
employee position ; you will
not
“own” a territory or route but will be accountable for results within an assigned geography.
What you’ll do
Prospect at scale:
Execute a weekly plan of cold calls, walk-ins, and follow-ups to generate a large volume of qualified first conversations and opportunities.
Convert first orders:
Run crisp discovery, demos (as needed), and proposals to move prospects from interest to initial purchase.
Build repeat revenue:
Create post-sale follow-ups, replenishment cycles, and cross-sell/upsell paths to grow drawer‑by‑drawer and department‑by‑department.
Territory rhythm:
Maintain a visible cadence of in‑person visits and phone blocks; cluster routes by sub‑market to maximize daily touches.
Partner motion (secondary):
Support reseller/partner joint calls when relevant; close the loop fast on partner leads.
CRM rigor:
Log activities, notes, and next steps; keep pipeline stages current; forecast accurately.
Field presentation (~20%):
Use a demo kit/van for priority accounts, line reviews, and events; maintain a sharp, professional brand presence.
How success is measured
Activity:
Weekly cold calls, first‑meetings set, and in‑person touches.
Pipeline:
New opportunities created (outbound‑sourced), movement by stage, and cycle time to first order.
Revenue:
New‑customer count, first‑order conversion rate, and
repeat revenue
growth from activated accounts.
Hygiene:
CRM completeness, on‑time follow‑ups, and forecast accuracy.
Qualifications
3–5+ years of B2B field selling or outside sales; experience calling on automotive, aviation, industrial, or maintenance environments is a plus.
Proven
cold‑outreach
track record: can build a day from zero, book meetings, and close first buys.
Strong discovery, objection handling, demo/presentation, and pricing/negotiation skills.
Process‑driven with CRM discipline (Salesforce experience preferred).
Valid driver’s license; comfortable spending most days visiting customers.
Target compensation $150,000
at plan
Upside potential:
Up to $175,000
with accelerators
Medical, dental, vision, retirement, PTO, and training/development resources.
Primarily in‑territory field time with daily customer visits; occasional regional events.
#J-18808-Ljbffr