SalaryGuide
Responsibilities
Develop and implement proactive PR strategies that promote the museum’s mission, exhibitions, programs, and initiatives.
Cultivate and manage relationships with local, regional, national, and international media outlets, serving as the museum’s primary press contact.
Oversee collaboration with the external PR firm to expand national and international visibility and earned media opportunities.
Plan and coordinate press previews, media events, and opening receptions to secure impactful media coverage.
Develop and manage advertising strategies, including negotiating and executing media buys across print, radio, digital, outdoor, and broadcast platforms.
Monitor, track, and report on media coverage, PR performance, and advertising ROI to inform strategy and maximize reach.
Draft, edit, and distribute press releases, media kits, fact sheets, and official statements, ensuring clear, compelling, and consistent storytelling.
Write, edit, and proofread communications across channels, maintaining a unified brand voice and translating curatorial and program content into clear language.
Requirements
Bachelor’s degree in communications, public relations, journalism, marketing, or related field
At least five years of progressively responsible experience in public relations, media relations, or communications; 3-5 years supervisory or leadership experience
Proven experience writing press releases, speeches, and public-facing communications
Strong media relationships and demonstrated ability to secure press coverage across multiple platforms
Demonstrated experience with advertising strategy and media buying
Excellent writing, editing, and proofreading skills
Ability to manage multiple projects, deadlines, and stakeholders in a fast-paced environment
Relevant education and experience may be substituted as appropriate
Preferred
Master’s degree in communications, arts administration, or related field
Experience in museums, cultural institutions, higher education, or nonprofit organizations
Knowledge of Austin and Texas media landscape
Familiarity with project, design, and digital content management tools (e.g., Asana, Adobe Creative Suite, Meltwater, etc.)
Experience preparing leadership and curators for press interviews
Experience managing partnerships and sponsorship activations
Benefits
Benefits eligible Blanton staff enjoy the same competitive benefits, programs and services available to the University of Texas at Austin employees
Blanton staff also have access to complimentary admission to the museum, selected museum events, and a 20% discount at the Museum Store
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Develop and implement proactive PR strategies that promote the museum’s mission, exhibitions, programs, and initiatives.
Cultivate and manage relationships with local, regional, national, and international media outlets, serving as the museum’s primary press contact.
Oversee collaboration with the external PR firm to expand national and international visibility and earned media opportunities.
Plan and coordinate press previews, media events, and opening receptions to secure impactful media coverage.
Develop and manage advertising strategies, including negotiating and executing media buys across print, radio, digital, outdoor, and broadcast platforms.
Monitor, track, and report on media coverage, PR performance, and advertising ROI to inform strategy and maximize reach.
Draft, edit, and distribute press releases, media kits, fact sheets, and official statements, ensuring clear, compelling, and consistent storytelling.
Write, edit, and proofread communications across channels, maintaining a unified brand voice and translating curatorial and program content into clear language.
Requirements
Bachelor’s degree in communications, public relations, journalism, marketing, or related field
At least five years of progressively responsible experience in public relations, media relations, or communications; 3-5 years supervisory or leadership experience
Proven experience writing press releases, speeches, and public-facing communications
Strong media relationships and demonstrated ability to secure press coverage across multiple platforms
Demonstrated experience with advertising strategy and media buying
Excellent writing, editing, and proofreading skills
Ability to manage multiple projects, deadlines, and stakeholders in a fast-paced environment
Relevant education and experience may be substituted as appropriate
Preferred
Master’s degree in communications, arts administration, or related field
Experience in museums, cultural institutions, higher education, or nonprofit organizations
Knowledge of Austin and Texas media landscape
Familiarity with project, design, and digital content management tools (e.g., Asana, Adobe Creative Suite, Meltwater, etc.)
Experience preparing leadership and curators for press interviews
Experience managing partnerships and sponsorship activations
Benefits
Benefits eligible Blanton staff enjoy the same competitive benefits, programs and services available to the University of Texas at Austin employees
Blanton staff also have access to complimentary admission to the museum, selected museum events, and a 20% discount at the Museum Store
#J-18808-Ljbffr