Butler County Community College
Digital Marketing Strategist
Butler County Community College, El Dorado, Kansas, United States, 67042
For Assistance with
the application process:
hr@butlercc.edu
(316) 323-6898
Below you will find the details for the position including any supplementary documentation and questions you should review before applying for the opening. To apply for the position, please click the
Apply for this Job
link/button.
If you would like to bookmark this position for later review, click on the
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Butler Community College is an equal opportunity employer
Posting Information
Position Title
Position Title Digital Marketing Strategist
Job Duties
Butler Community College is seeking a Digital Marketing Strategist to join its team. This position is a member of the College Relations & Marketing staff, a component of the Institutional Advancement Division, and ultimately reports to the Director of College Relations & Marketing. The Digital Marketing Strategist develops, implements, and manages data-driven digital marketing campaigns across channels like SEO , social media, email, and paid media to meet lead generation, enrollment, and brand awareness objectives. Additionally, this position also creates marketing automation to streamline and automate repetitive marketing tasks to increase efficiency and personalize potential student journeys.
Responsibilities for this role require a blend of analytical, creative, and technical skills to increase brand awareness, drive traffic, and generate leads by analyzing metrics and identifying trends. Key duties include planning and managing automated workflows, analyzing automation performance, and collaborating with various internal teams to align automated efforts with institutional enrollment goals.
Butler Community College offers a very generous benefits package. The benefits applicable to this position include:
Generous employer contribution toward health/dental insurance
Employer paid life insurance
Employer paid LTD insurance
KPERS retirement
Generous paid time off (vacation, sick, personal, professional and holidays – including time off during spring break and winter break)
Butler tuition exemption (self and immediate family)
Supplemental insurance coverages (employee paid)
Campus Locations
Nature of Position
Nature of Position Full Time
If Part Time, list Working Hours
Salary (Commensurate with education and experience)
Salary (Commensurate with education and experience) Starting at $54,000 with credit for applicable experience into the range.
Open Date
Open Date 12/19/2025
Close Date
Open Until Filled No
Special Instructions Summary
Qualifications The applicant may be requested to authorize the College to procure a consumer report(s) for employment purposes.
We regret that the College is unable to sponsor employment Visas or consider individuals on time-limited Visa status.
Qualifications
Required knowledge and skills
A. Technical skills: Knowledge of SEO , SEM , content marketing, and various social media and email platforms.
B. Analytical skills: Ability to analyze data, interpret metrics, and make data-informed decisions.
C. Creative thinking: Develop innovative and engaging campaign ideas.
D. Communication: Strong verbal and written communication skills to collaborate with teams and present strategies.
E. Other skills: Organization, problem-solving, and strong attention to detail.
G. Required Software Knowledge: Microsoft Office, Adobe Creative Suite, CSS , Drupal, Marketing Automation Software such as Act-On or Hubspot, Digital Ad Placement within Meta, Google, etc., Drupal, CSS , Adobe Creative Suite, Microsoft Office
Required experience
A. Five to seven years minimum relevant experience, ideally in a higher education setting.
B. Permission in higher education a plus.
C. Experience with UTM and GTM tracking a plug.
Required educational background
Bachelor’s degree in advertising, marketing, business related industry required supported by knowledge and experience of web development and digital marketing implementation and management.
Supplemental Questions Required fields are indicated with an asterisk (*).
* How did you hear about this employment opportunity? Internal Job Posting
Butler Community College website
Personal Referral
Online site
Print advertisement
Other
* How many years of relevant experience do you have? 0-1 years
2-4 years
5+ years
* Do you have knowledge and experience using WordPress, Microsoft Office Suite applications, Adobe Photoshop, CSS, and Drupal? Yes, I have knowledge and experience with all of these applications.
I have knowledge and experience with some, but not all of these applications.
I do not have knowledge and experience with these applications.
* Do you have experience with social media advertising? Yes
No
* Do you have experience with digital advertising techniques and tools? Yes
No
* Do you have experience with search engine optimization? Yes
No
* What is your highest level of education? Associate's degree
Bachelor's degree
Masters's degree
Ph.D or Ed.D
#J-18808-Ljbffr
Below you will find the details for the position including any supplementary documentation and questions you should review before applying for the opening. To apply for the position, please click the
Apply for this Job
link/button.
If you would like to bookmark this position for later review, click on the
Bookmark
link. If you would like to print a copy of this position for your records, click on the
Print Preview
link.
Butler Community College is an equal opportunity employer
Posting Information
Position Title
Position Title Digital Marketing Strategist
Job Duties
Butler Community College is seeking a Digital Marketing Strategist to join its team. This position is a member of the College Relations & Marketing staff, a component of the Institutional Advancement Division, and ultimately reports to the Director of College Relations & Marketing. The Digital Marketing Strategist develops, implements, and manages data-driven digital marketing campaigns across channels like SEO , social media, email, and paid media to meet lead generation, enrollment, and brand awareness objectives. Additionally, this position also creates marketing automation to streamline and automate repetitive marketing tasks to increase efficiency and personalize potential student journeys.
Responsibilities for this role require a blend of analytical, creative, and technical skills to increase brand awareness, drive traffic, and generate leads by analyzing metrics and identifying trends. Key duties include planning and managing automated workflows, analyzing automation performance, and collaborating with various internal teams to align automated efforts with institutional enrollment goals.
Butler Community College offers a very generous benefits package. The benefits applicable to this position include:
Generous employer contribution toward health/dental insurance
Employer paid life insurance
Employer paid LTD insurance
KPERS retirement
Generous paid time off (vacation, sick, personal, professional and holidays – including time off during spring break and winter break)
Butler tuition exemption (self and immediate family)
Supplemental insurance coverages (employee paid)
Campus Locations
Nature of Position
Nature of Position Full Time
If Part Time, list Working Hours
Salary (Commensurate with education and experience)
Salary (Commensurate with education and experience) Starting at $54,000 with credit for applicable experience into the range.
Open Date
Open Date 12/19/2025
Close Date
Open Until Filled No
Special Instructions Summary
Qualifications The applicant may be requested to authorize the College to procure a consumer report(s) for employment purposes.
We regret that the College is unable to sponsor employment Visas or consider individuals on time-limited Visa status.
Qualifications
Required knowledge and skills
A. Technical skills: Knowledge of SEO , SEM , content marketing, and various social media and email platforms.
B. Analytical skills: Ability to analyze data, interpret metrics, and make data-informed decisions.
C. Creative thinking: Develop innovative and engaging campaign ideas.
D. Communication: Strong verbal and written communication skills to collaborate with teams and present strategies.
E. Other skills: Organization, problem-solving, and strong attention to detail.
G. Required Software Knowledge: Microsoft Office, Adobe Creative Suite, CSS , Drupal, Marketing Automation Software such as Act-On or Hubspot, Digital Ad Placement within Meta, Google, etc., Drupal, CSS , Adobe Creative Suite, Microsoft Office
Required experience
A. Five to seven years minimum relevant experience, ideally in a higher education setting.
B. Permission in higher education a plus.
C. Experience with UTM and GTM tracking a plug.
Required educational background
Bachelor’s degree in advertising, marketing, business related industry required supported by knowledge and experience of web development and digital marketing implementation and management.
Supplemental Questions Required fields are indicated with an asterisk (*).
* How did you hear about this employment opportunity? Internal Job Posting
Butler Community College website
Personal Referral
Online site
Print advertisement
Other
* How many years of relevant experience do you have? 0-1 years
2-4 years
5+ years
* Do you have knowledge and experience using WordPress, Microsoft Office Suite applications, Adobe Photoshop, CSS, and Drupal? Yes, I have knowledge and experience with all of these applications.
I have knowledge and experience with some, but not all of these applications.
I do not have knowledge and experience with these applications.
* Do you have experience with social media advertising? Yes
No
* Do you have experience with digital advertising techniques and tools? Yes
No
* Do you have experience with search engine optimization? Yes
No
* What is your highest level of education? Associate's degree
Bachelor's degree
Masters's degree
Ph.D or Ed.D
#J-18808-Ljbffr