SalaryGuide
Responsibilities
Concept, shoot, and edit on the fly while shaping how a nascent brand shows up in the world. Own the voice, storytelling, and visual presence of this early-stage CPG brand across social and digital channels. Move fast, think big, and help define what a premium pet brand looks and feels like in culture, and not just in the pet aisle. Blend content strategy, creative direction, and production, setting the table for how dog parents discover, fall in love with, and stay connected with our brand. Implement a culture-first social programming approach that makes our brand the most talked-about dog brand online. Move quickly to spot and create real-time content opportunities. Establish clear creative principles that differentiate how we show up. Concept, shoot, and edit content for TikTok, Instagram, and YouTube, everything from educational storytelling to community spotlights to brand campaigns. Requirements
5+ years of experience in social content, brand storytelling, or creative strategy (agency or brand-side). A deep love of dogs, design, and culture: you see the overlap between pet wellness and lifestyle. Proven success creating social content that connects: fast-moving, high-quality, and emotionally resonant. Hands-on creative skills: conceptualizing, shooting, editing (CapCut, Premiere, etc.), and writing. Deep understanding of what makes content feel premium yet human across TikTok, Instagram, and YouTube. Strong communication and collaboration skills; comfortable working across creative, marketing, and partnerships. Ability to thrive in an early-stage, fast-paced environment.
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Concept, shoot, and edit on the fly while shaping how a nascent brand shows up in the world. Own the voice, storytelling, and visual presence of this early-stage CPG brand across social and digital channels. Move fast, think big, and help define what a premium pet brand looks and feels like in culture, and not just in the pet aisle. Blend content strategy, creative direction, and production, setting the table for how dog parents discover, fall in love with, and stay connected with our brand. Implement a culture-first social programming approach that makes our brand the most talked-about dog brand online. Move quickly to spot and create real-time content opportunities. Establish clear creative principles that differentiate how we show up. Concept, shoot, and edit content for TikTok, Instagram, and YouTube, everything from educational storytelling to community spotlights to brand campaigns. Requirements
5+ years of experience in social content, brand storytelling, or creative strategy (agency or brand-side). A deep love of dogs, design, and culture: you see the overlap between pet wellness and lifestyle. Proven success creating social content that connects: fast-moving, high-quality, and emotionally resonant. Hands-on creative skills: conceptualizing, shooting, editing (CapCut, Premiere, etc.), and writing. Deep understanding of what makes content feel premium yet human across TikTok, Instagram, and YouTube. Strong communication and collaboration skills; comfortable working across creative, marketing, and partnerships. Ability to thrive in an early-stage, fast-paced environment.
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