EPAM Systems
Senior Email Marketing Specialist (Marketo)
Do you know how to turn Marketo-powered emails into measurable impact? EPAM is looking for an experienced
Email Marketing Specialist
with deep Marketo expertise to support a leading global travel client. In this role, you’ll audit and optimize existing email programs, design scalable, high-performing templates, and build automation that drives personalized, timely campaigns. You’ll partner closely with marketing and technical teams to streamline processes, improve performance, and ensure best-in-class execution. If you’re passionate about email strategy, marketing automation, and making complex systems work beautifully, this role is for you. Responsibilities
Audit and enhance existing email marketing processes to identify opportunities for optimization and increased efficiency Design, build, and maintain strategic email templates within Marketo, ensuring consistency with brand guidelines and campaign objectives Align email templates and foundational Marketo programs with tokenized assets for scalable, personalized communications Set up and manage automation and AI-driven capabilities to dynamically populate email templates, reducing manual intervention Collaborate with stakeholders to implement and optimize workflows using tools such as Workato and Jira (experience with these platforms is a plus) Monitor email campaign performance, deliverability, and data quality, providing actionable insights and recommendations Maintain comprehensive documentation of processes, templates, and best practices to support ongoing team enablement Requirements
Proven hands-on experience with Marketo, including email template creation, program setup, and process auditing Strong understanding of email marketing best practices, deliverability, and personalization strategies Experience aligning email templates and Marketo programs with tokenized assets for dynamic content delivery Demonstrated ability to implement automation and AI-driven solutions for email marketing (Workato and Jira experience preferred) Excellent analytical skills, with the ability to interpret campaign data and optimize for performance Strong communication and collaboration skills, with experience working in cross-functional teams Detail-oriented, organized, and proactive in identifying and solving challenges Advanced English communication skills at B2 level or above We offer
Medical, Dental and Vision Insurance (Subsidized) Health Savings Account Flexible Spending Accounts (Healthcare, Dependent Care, Commuter) Short-Term and Long-Term Disability (Company Provided) Life and AD&D Insurance (Company Provided) Employee Assistance Program Unlimited access to LinkedIn learning solutions Matched 401(k) Retirement Savings Plan Paid Time Off Legal Plan and Identity Theft Protection Employee Discounts Pet Insurance Employee Stock Purchase Program In accordance with the LA County Fair Chance Ordinance, you may find a copy of the Notice containing a summary of the Ordinance’s key provisions here: Concept FCO Posting 8 27 24 (lacounty.gov) EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our clients, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential. This Remote Position Cannot be Performed in New York City. EPAM will not provide new H-1B visa sponsorship for this position. Candidates with existing transferable H-1B status may be considered. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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Do you know how to turn Marketo-powered emails into measurable impact? EPAM is looking for an experienced
Email Marketing Specialist
with deep Marketo expertise to support a leading global travel client. In this role, you’ll audit and optimize existing email programs, design scalable, high-performing templates, and build automation that drives personalized, timely campaigns. You’ll partner closely with marketing and technical teams to streamline processes, improve performance, and ensure best-in-class execution. If you’re passionate about email strategy, marketing automation, and making complex systems work beautifully, this role is for you. Responsibilities
Audit and enhance existing email marketing processes to identify opportunities for optimization and increased efficiency Design, build, and maintain strategic email templates within Marketo, ensuring consistency with brand guidelines and campaign objectives Align email templates and foundational Marketo programs with tokenized assets for scalable, personalized communications Set up and manage automation and AI-driven capabilities to dynamically populate email templates, reducing manual intervention Collaborate with stakeholders to implement and optimize workflows using tools such as Workato and Jira (experience with these platforms is a plus) Monitor email campaign performance, deliverability, and data quality, providing actionable insights and recommendations Maintain comprehensive documentation of processes, templates, and best practices to support ongoing team enablement Requirements
Proven hands-on experience with Marketo, including email template creation, program setup, and process auditing Strong understanding of email marketing best practices, deliverability, and personalization strategies Experience aligning email templates and Marketo programs with tokenized assets for dynamic content delivery Demonstrated ability to implement automation and AI-driven solutions for email marketing (Workato and Jira experience preferred) Excellent analytical skills, with the ability to interpret campaign data and optimize for performance Strong communication and collaboration skills, with experience working in cross-functional teams Detail-oriented, organized, and proactive in identifying and solving challenges Advanced English communication skills at B2 level or above We offer
Medical, Dental and Vision Insurance (Subsidized) Health Savings Account Flexible Spending Accounts (Healthcare, Dependent Care, Commuter) Short-Term and Long-Term Disability (Company Provided) Life and AD&D Insurance (Company Provided) Employee Assistance Program Unlimited access to LinkedIn learning solutions Matched 401(k) Retirement Savings Plan Paid Time Off Legal Plan and Identity Theft Protection Employee Discounts Pet Insurance Employee Stock Purchase Program In accordance with the LA County Fair Chance Ordinance, you may find a copy of the Notice containing a summary of the Ordinance’s key provisions here: Concept FCO Posting 8 27 24 (lacounty.gov) EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our clients, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential. This Remote Position Cannot be Performed in New York City. EPAM will not provide new H-1B visa sponsorship for this position. Candidates with existing transferable H-1B status may be considered. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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