SalaryGuide
Responsibilities
Plan, execute and measure integrated campaigns (web, email, social, ads, events), leveraging marketing automation platforms to design, execute, and optimize, driving lead generation, nurturing prospects, and improving conversion rates
Work closely and collaboratively with product marketing, sales, operations, business leadership, and design teams
Manage external vendors / agencies as needed
Track KPIs and report campaign effectiveness to leadership
Requirements
Bachelor’s degree and 7-10 years marketing experience
Experience running B2B campaigns across multiple audiences
Financial Services, Mortgage, and/or Fintech experience
Experience with Salesforce, MarketingCloud, HubSpot and Google Analytics
Strong project management skills; this role will juggle multiple business units and simultaneous campaigns
Data-first mindset; ability to set up tracking and attribution
Excellent writing, communication, and presentation skills
Ability to influence without authority and collaborate with others
Benefits
comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan
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Plan, execute and measure integrated campaigns (web, email, social, ads, events), leveraging marketing automation platforms to design, execute, and optimize, driving lead generation, nurturing prospects, and improving conversion rates
Work closely and collaboratively with product marketing, sales, operations, business leadership, and design teams
Manage external vendors / agencies as needed
Track KPIs and report campaign effectiveness to leadership
Requirements
Bachelor’s degree and 7-10 years marketing experience
Experience running B2B campaigns across multiple audiences
Financial Services, Mortgage, and/or Fintech experience
Experience with Salesforce, MarketingCloud, HubSpot and Google Analytics
Strong project management skills; this role will juggle multiple business units and simultaneous campaigns
Data-first mindset; ability to set up tracking and attribution
Excellent writing, communication, and presentation skills
Ability to influence without authority and collaborate with others
Benefits
comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan
#J-18808-Ljbffr