Sirius XM
Senior Product Manager – Audience Targeting, SiriusXM Media / AdsWizz
SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad‑supported audio entertainment experience for listeners in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.
Who We Are SiriusXM Media is the gateway for marketers to the largest digital audio advertising ecosystem in North America. It spans the owned and operated audio platforms Pandora and SiriusXM; the ad‑tech solutions powered by AdsWizz; the sonic creative consultancy Studio Resonate; and an extended content network featuring exclusive monetization agreements with Audiochuck, NBCUniversal, SoundCloud, and many more. Reaching more than 150 million listeners each month, SiriusXM Media delivers audiences tailored brand experiences while putting creators first, making it easy for every marketer to produce, plan, buy and measure across its entire audio universe.
How you’ll make an impact We are seeking a strategic and technically fluent Senior Product Manager to lead the development and evolution of our audience targeting capabilities. This role will focus on building solutions that enhance ad relevance, campaign performance, and advertiser ROI by leveraging first‑party data, third‑party integrations, and advanced audience modeling.
As a critical partner, you’ll define and drive initiatives that transform SiriusXM’s vast data assets—including first‑party listener data, behavioral insights, content metadata, and third‑party integrations—into actionable, privacy‑friendly targeting capabilities. Your work will directly enable advertisers to reach and engage the right audiences through data‑driven targeting, driving revenue and improving campaign outcomes.
You’ll collaborate with cross‑functional teams, including engineering, data science, sales, marketing, and legal, to develop innovative data products that enable granular targeting, real‑time personalization, and advanced measurement. You will also interface with external partners to enhance our data graph, improve addressability, and support identity resolution across channels and platforms.
What you’ll do
Own the product vision, strategy, and execution for SiriusXM’s data‑driven ad targeting capabilities
Define scalable, privacy‑forward targeting products that leverage first‑party behavioral data, contextual signals, demographics, and location intelligence
Lead the design of audience creation and activation workflows in partnership with Data Science, Engineering, Marketing, Sales, and Legal
Evaluate and integrate third‑party data sources and targeting partners to enhance addressability and reach
Establish KPIs for targeting effectiveness, delivery efficiency, and monetization impact; use data to inform decisions
Stay current on industry trends, data privacy regulations (e.g., GDPR, CCPA), and competitive offerings in digital audio, programmatic advertising, and identity solutions
Represent SiriusXM as a thought leader on data‑driven advertising strategies and the future of addressable audio
What you’ll need
5+ years of product management experience, with a strong focus on advertising technology, data products, or programmatic platforms
Deep understanding of digital advertising, audience targeting, identity resolution, and data management platforms (DMPs / CDPs)
Proven ability to work with engineering and data science teams to develop machine‑learning‑powered or algorithmic targeting solutions
Experience with third‑party data providers, measurement platforms, and identity graphs
Excellent communicator with strong analytical thinking and the ability to influence cross‑functional stakeholders
Ability to lead complex product initiatives from concept through delivery, navigating ambiguity and balancing technical, business, and user needs
Bachelor’s degree in a technical, business, or related field (MBA or advanced degree a plus)
Must have legal right to work in the U.S.
Preferred Skills
Experience in audio advertising, streaming media, or podcasting environments
Prior work with SSPs, DSPs, or ad servers
Knowledge of advertising data standards (IAB, OpenRTB, etc.)
Compensation We carefully consider a wide range of factors when determining compensation, including your background and experience. The base salary for this position is expected to be in the range of $127,400 to $168,200, and may be eligible for discretionary short‑term and long‑term incentives.
Equal Opportunity Employer SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws. The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.
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Who We Are SiriusXM Media is the gateway for marketers to the largest digital audio advertising ecosystem in North America. It spans the owned and operated audio platforms Pandora and SiriusXM; the ad‑tech solutions powered by AdsWizz; the sonic creative consultancy Studio Resonate; and an extended content network featuring exclusive monetization agreements with Audiochuck, NBCUniversal, SoundCloud, and many more. Reaching more than 150 million listeners each month, SiriusXM Media delivers audiences tailored brand experiences while putting creators first, making it easy for every marketer to produce, plan, buy and measure across its entire audio universe.
How you’ll make an impact We are seeking a strategic and technically fluent Senior Product Manager to lead the development and evolution of our audience targeting capabilities. This role will focus on building solutions that enhance ad relevance, campaign performance, and advertiser ROI by leveraging first‑party data, third‑party integrations, and advanced audience modeling.
As a critical partner, you’ll define and drive initiatives that transform SiriusXM’s vast data assets—including first‑party listener data, behavioral insights, content metadata, and third‑party integrations—into actionable, privacy‑friendly targeting capabilities. Your work will directly enable advertisers to reach and engage the right audiences through data‑driven targeting, driving revenue and improving campaign outcomes.
You’ll collaborate with cross‑functional teams, including engineering, data science, sales, marketing, and legal, to develop innovative data products that enable granular targeting, real‑time personalization, and advanced measurement. You will also interface with external partners to enhance our data graph, improve addressability, and support identity resolution across channels and platforms.
What you’ll do
Own the product vision, strategy, and execution for SiriusXM’s data‑driven ad targeting capabilities
Define scalable, privacy‑forward targeting products that leverage first‑party behavioral data, contextual signals, demographics, and location intelligence
Lead the design of audience creation and activation workflows in partnership with Data Science, Engineering, Marketing, Sales, and Legal
Evaluate and integrate third‑party data sources and targeting partners to enhance addressability and reach
Establish KPIs for targeting effectiveness, delivery efficiency, and monetization impact; use data to inform decisions
Stay current on industry trends, data privacy regulations (e.g., GDPR, CCPA), and competitive offerings in digital audio, programmatic advertising, and identity solutions
Represent SiriusXM as a thought leader on data‑driven advertising strategies and the future of addressable audio
What you’ll need
5+ years of product management experience, with a strong focus on advertising technology, data products, or programmatic platforms
Deep understanding of digital advertising, audience targeting, identity resolution, and data management platforms (DMPs / CDPs)
Proven ability to work with engineering and data science teams to develop machine‑learning‑powered or algorithmic targeting solutions
Experience with third‑party data providers, measurement platforms, and identity graphs
Excellent communicator with strong analytical thinking and the ability to influence cross‑functional stakeholders
Ability to lead complex product initiatives from concept through delivery, navigating ambiguity and balancing technical, business, and user needs
Bachelor’s degree in a technical, business, or related field (MBA or advanced degree a plus)
Must have legal right to work in the U.S.
Preferred Skills
Experience in audio advertising, streaming media, or podcasting environments
Prior work with SSPs, DSPs, or ad servers
Knowledge of advertising data standards (IAB, OpenRTB, etc.)
Compensation We carefully consider a wide range of factors when determining compensation, including your background and experience. The base salary for this position is expected to be in the range of $127,400 to $168,200, and may be eligible for discretionary short‑term and long‑term incentives.
Equal Opportunity Employer SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws. The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.
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