SalaryGuide
Responsibilities
Full-Funnel Marketing Strategy (Digital + Traditional Channels)Assist in the development and execution of marketing strategies for a growing portfolio of 70+ communities, creating strong tactical plans across digital, traditional, and community-based channels. Collaborate on SEO, PPC, paid social, geofencing, print, direct mail, events, and outreach programs, ensuring every tactic supports demand generation, occupancy, and revenue goals. Assess performance across all channels using the sales CRM and HubSpot, leveraging data insights to refine strategies and strengthen conversions throughout the funnel. Develop go-to-market plans for new community openings and acquisitions, driving awareness, demand, and lead generation to support occupancy growth. Creative Production & Brand Stewardship Manage the development of high-quality marketing collateral across Legend’s multi brand system, ensuring a cohesive and differentiated presence in each market, overseeing designers and agency partners. Ensure consistency in voice, message, and visual identity across brand categories. Maintain a library of marketing assets, including photography, testimonials, video, design templates, signage, print materials, and digital content. Requirements
5+ years of integrated marketing experience (digital + traditional) within a multi-location, service-oriented, or high-growth environment. Strong analytical and data interpretation skills, with the ability to extract insights from CRM systems, Google Analytics, and digital advertising platforms to guide strategy and improve conversions. HubSpot Marketing Hub Google Analytics / GA4 Google Ads & paid social platforms CMS/web editing tools (WordPress or similar) Email marketing platforms Basic understanding of SEO principles Project management systems (Asana, Monday, or similar) Preferred
Benefits #J-18808-Ljbffr
Full-Funnel Marketing Strategy (Digital + Traditional Channels)Assist in the development and execution of marketing strategies for a growing portfolio of 70+ communities, creating strong tactical plans across digital, traditional, and community-based channels. Collaborate on SEO, PPC, paid social, geofencing, print, direct mail, events, and outreach programs, ensuring every tactic supports demand generation, occupancy, and revenue goals. Assess performance across all channels using the sales CRM and HubSpot, leveraging data insights to refine strategies and strengthen conversions throughout the funnel. Develop go-to-market plans for new community openings and acquisitions, driving awareness, demand, and lead generation to support occupancy growth. Creative Production & Brand Stewardship Manage the development of high-quality marketing collateral across Legend’s multi brand system, ensuring a cohesive and differentiated presence in each market, overseeing designers and agency partners. Ensure consistency in voice, message, and visual identity across brand categories. Maintain a library of marketing assets, including photography, testimonials, video, design templates, signage, print materials, and digital content. Requirements
5+ years of integrated marketing experience (digital + traditional) within a multi-location, service-oriented, or high-growth environment. Strong analytical and data interpretation skills, with the ability to extract insights from CRM systems, Google Analytics, and digital advertising platforms to guide strategy and improve conversions. HubSpot Marketing Hub Google Analytics / GA4 Google Ads & paid social platforms CMS/web editing tools (WordPress or similar) Email marketing platforms Basic understanding of SEO principles Project management systems (Asana, Monday, or similar) Preferred
Benefits #J-18808-Ljbffr