SalaryGuide
Responsibilities
Create, lead, and execute the brand marketing strategies for KMBC 9, and associated digital platforms, including Very Local. Partner closely with the KCWE Promotions Manager to ensure cohesive, strategic branding and promotion across both stations. Develop innovative, multi-platform strategies to grow brand awareness, audience engagement, and ratings. Oversee the creative team in producing brand-focused station image, news, weather, targeted special reports, daily topicals, digital/streaming, programming, and special event campaigns. Oversee the Commercial Production team to ensure the creation of impactful, results-driven marketing for local advertisers. Inspire, mentor, and grow the creative skillsets of the Creative Services and Commercial Production teams. Serve as liaison with networks, syndicators, and the Director of Community Partnerships on promotional initiatives and station public service. Manage promotional inventory across KMBC, digital platforms, and multicast channels. Requirements
5+ years of experience in television station marketing, promotion, or brand management. Proven ability to lead creatively while using research and data to achieve station goals. Strong writing, producing, and storytelling skills. Working knowledge of Adobe Creative Suite, videography, photography, WideOrbit, and ENPS. Ability to conceive, evaluate, and refine creative concepts and graphic designs for internal and external branding. Demonstrated ability to collaborate and communicate effectively with newsroom leadership and interdepartmental teams. Valid driver’s license (hire contingent on good driving record). Relevant college degree preferred or equivalent professional experience. Preferred
Benefits
Medical | Dental | Vision 401(k) matching Emotional Wellness Support Paid Time Off Paid Parental Leave LGBTQ+ Health Services Additional benefits to meet your and your family's needs
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Create, lead, and execute the brand marketing strategies for KMBC 9, and associated digital platforms, including Very Local. Partner closely with the KCWE Promotions Manager to ensure cohesive, strategic branding and promotion across both stations. Develop innovative, multi-platform strategies to grow brand awareness, audience engagement, and ratings. Oversee the creative team in producing brand-focused station image, news, weather, targeted special reports, daily topicals, digital/streaming, programming, and special event campaigns. Oversee the Commercial Production team to ensure the creation of impactful, results-driven marketing for local advertisers. Inspire, mentor, and grow the creative skillsets of the Creative Services and Commercial Production teams. Serve as liaison with networks, syndicators, and the Director of Community Partnerships on promotional initiatives and station public service. Manage promotional inventory across KMBC, digital platforms, and multicast channels. Requirements
5+ years of experience in television station marketing, promotion, or brand management. Proven ability to lead creatively while using research and data to achieve station goals. Strong writing, producing, and storytelling skills. Working knowledge of Adobe Creative Suite, videography, photography, WideOrbit, and ENPS. Ability to conceive, evaluate, and refine creative concepts and graphic designs for internal and external branding. Demonstrated ability to collaborate and communicate effectively with newsroom leadership and interdepartmental teams. Valid driver’s license (hire contingent on good driving record). Relevant college degree preferred or equivalent professional experience. Preferred
Benefits
Medical | Dental | Vision 401(k) matching Emotional Wellness Support Paid Time Off Paid Parental Leave LGBTQ+ Health Services Additional benefits to meet your and your family's needs
#J-18808-Ljbffr