IsaacMorris
Creative Director / Lead Designer – Sleepwear Division
IsaacMorris, New York, New York, us, 10261
Sleepwear Brand + Global Licensed Entertainment Portfolio
We are building a modern sleepwear brand rooted in elevated comfort, timeless design, and disciplined execution. In parallel, we work with a
world-class portfolio of licensed entertainment, character, and cultural IP , translating globally recognized brands into product that feels intentional, premium, and emotionally resonant.
This is not novelty licensing. The focus is on
tasteful interpretation, brand alignment, and long-term relevance —bringing iconic IP into sleepwear and comfort-wear in a way that feels considered, modern, and commercially scalable.
The sleepwear division is early-stage but well-capitalized, with deep experience in sourcing, production, and retail distribution. We are looking for a Creative Director / Lead Designer who can help define the core brand while also leading creative execution across licensed programs.
The Role This is a
hands‑on creative leadership role
spanning
owned brand development and licensed IP execution . You will own the creative vision end‑to‑end—product, brand, and storytelling—while partnering closely with the founder, licensing partners, and production teams.
You will start as both
architect and operator , with the opportunity to build and lead a broader creative organization as the business scales.
Key Responsibilities Brand & Creative Direction (Owned Brand)
Define and evolve the brand’s creative vision, aesthetic, and design language
Establish guidelines across color, typography, materials, imagery, and tone
Ensure consistency across product, packaging, digital, and physical touchpoints
Licensed IP Creative Leadership
Translate world‑class entertainment and character IP into elevated sleepwear and comfort‑wear
Interpret brand DNA thoughtfully—balancing authenticity, restraint, and commercial appeal
Partner with licensors to ensure creative alignment and approval readiness
Elevate licensed product beyond logo placement or novelty execution
Product Design & Development
Design collections across owned and licensed lines (silhouettes, fabrications, trims, color)
Create production‑ready tech packs and manage design handoff to factories
Collaborate with sourcing to align design intent with cost, MOQ, and scalability
Lead line planning across seasons and retail moments
Visual Storytelling & Assets
Oversee creative for lookbooks, packaging, e‑commerce, and on‑model photography
Direct and collaborate with external creative partners
Shape campaign concepts that work for both owned brand and licensed programs
Cross‑Functional Collaboration
Work closely with production, merchandising, and licensing teams
Support retail presentations, pitch decks, and line reviews when needed
Ensure creative decisions align with margin targets and delivery timelines
Who You Are
3+ years of experience in apparel and/or creative direction
Experience working with
licensed brands, entertainment IP, or character‑driven product
is a plus but not required
Background in
sleepwear, intimates, loungewear, or soft goods
preferred
Strong design taste with restraint—elevated, modern, not trend‑chasing
Ability to interpret IP without diluting either the license or the brand
Deep understanding of fabric, fit, and garment construction
Comfortable working with overseas factories and production partners
Entrepreneurial mindset—you thrive in early‑stage environments
Highly organized, decisive, and able to operate with autonomy
What This Role Offers
Opportunity to
build a core brand from the ground up
Creative ownership over a
best‑in‑class licensed portfolio
Long‑term leadership trajectory as the business scales
Real influence—not a “yes‑person” execution role
Compensation
Competitive salary based on experience
Meaningful upside and long‑term growth potential
Leadership opportunity as the brand and portfolio expand
Location
4 Days in Midtown Manhattan Office, 1 Day WFH
#J-18808-Ljbffr
We are building a modern sleepwear brand rooted in elevated comfort, timeless design, and disciplined execution. In parallel, we work with a
world-class portfolio of licensed entertainment, character, and cultural IP , translating globally recognized brands into product that feels intentional, premium, and emotionally resonant.
This is not novelty licensing. The focus is on
tasteful interpretation, brand alignment, and long-term relevance —bringing iconic IP into sleepwear and comfort-wear in a way that feels considered, modern, and commercially scalable.
The sleepwear division is early-stage but well-capitalized, with deep experience in sourcing, production, and retail distribution. We are looking for a Creative Director / Lead Designer who can help define the core brand while also leading creative execution across licensed programs.
The Role This is a
hands‑on creative leadership role
spanning
owned brand development and licensed IP execution . You will own the creative vision end‑to‑end—product, brand, and storytelling—while partnering closely with the founder, licensing partners, and production teams.
You will start as both
architect and operator , with the opportunity to build and lead a broader creative organization as the business scales.
Key Responsibilities Brand & Creative Direction (Owned Brand)
Define and evolve the brand’s creative vision, aesthetic, and design language
Establish guidelines across color, typography, materials, imagery, and tone
Ensure consistency across product, packaging, digital, and physical touchpoints
Licensed IP Creative Leadership
Translate world‑class entertainment and character IP into elevated sleepwear and comfort‑wear
Interpret brand DNA thoughtfully—balancing authenticity, restraint, and commercial appeal
Partner with licensors to ensure creative alignment and approval readiness
Elevate licensed product beyond logo placement or novelty execution
Product Design & Development
Design collections across owned and licensed lines (silhouettes, fabrications, trims, color)
Create production‑ready tech packs and manage design handoff to factories
Collaborate with sourcing to align design intent with cost, MOQ, and scalability
Lead line planning across seasons and retail moments
Visual Storytelling & Assets
Oversee creative for lookbooks, packaging, e‑commerce, and on‑model photography
Direct and collaborate with external creative partners
Shape campaign concepts that work for both owned brand and licensed programs
Cross‑Functional Collaboration
Work closely with production, merchandising, and licensing teams
Support retail presentations, pitch decks, and line reviews when needed
Ensure creative decisions align with margin targets and delivery timelines
Who You Are
3+ years of experience in apparel and/or creative direction
Experience working with
licensed brands, entertainment IP, or character‑driven product
is a plus but not required
Background in
sleepwear, intimates, loungewear, or soft goods
preferred
Strong design taste with restraint—elevated, modern, not trend‑chasing
Ability to interpret IP without diluting either the license or the brand
Deep understanding of fabric, fit, and garment construction
Comfortable working with overseas factories and production partners
Entrepreneurial mindset—you thrive in early‑stage environments
Highly organized, decisive, and able to operate with autonomy
What This Role Offers
Opportunity to
build a core brand from the ground up
Creative ownership over a
best‑in‑class licensed portfolio
Long‑term leadership trajectory as the business scales
Real influence—not a “yes‑person” execution role
Compensation
Competitive salary based on experience
Meaningful upside and long‑term growth potential
Leadership opportunity as the brand and portfolio expand
Location
4 Days in Midtown Manhattan Office, 1 Day WFH
#J-18808-Ljbffr