adidas
Manager Wholesale Activation Snipes Central Europe (M/F/D) - Temp until 30.04.20
adidas, New Bremen, Ohio, United States
Manager Wholesale Activation Snipes Central Europe (M/F/D) - Temp until 30.04.2027
Adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions and beliefs, and those with apparent or non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees.
*We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process.
Purpose & Overall Relevance for the Organization: Help build and execute the Account Marketing and Activation Plans for a specific Alliance Key Account that delivers significant business growth and improvement in our Brand KPIs. Working in close co‑operation with the Alliance Key Account Sales Team with the overall ambition to drive the business and adidas brand positioning at the respective account.
Key Responsibilities:
Help define an aligned seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity
Execute with excellence the seasonal‘Account Marketing Calendar’ to ensure that adidas wins at the point of purchase by category, in key doors against the agreed KPI’s
Deliver and execute the AKA activation strategy and roadmap
In each fascia and through all channels help develop and execute consumer activation activity against targeted categories / concepts across all channels and platforms
Secure the highest share of space, within key destination doors and locations
Secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met
Measure the effectiveness of the account activation plans’ ensuring execution with excellence visually and via sell‑out
Manage the seasonal activation calendar process from virtual download to instore implementation including all account interaction meetings ensuring smooth process.
Understand product, customer and consumer needs from the European markets and all channels
Where appropriate, support SMU and franchise creation / development
Represent the brand activation point of view both internally and externally
Responsible and accountable for the execution and implementation process for toolkits needed, from briefing customer requirements to instore deployment (excluding creation)
Closely co‑operate with European and Central Brand teams to secure a best practice level of implementation of global/EU strategy
Conduct relevant reporting activities to measure the efficiency and commercial success
Manage budgets and costs within agreed measures
Understand the European consumer retail environment including distribution points, share of buy, competitor concepts and support tools
Accountable and responsible for the visibility to all markets of AKA brand activation to relevant country and global teams through process management and communication process
Key Relationships:
Merchandising/category teams
AKA sales teams
Global Brands: Category Teams, Business Units
European Functions: Brand Comms, AKA, Finance/ Demand Planning, Business Development, local Brand Activation colleagues.
Retail, Wholesale and eCommerce
Knowledge, Skills and Abilities:
High professional maturity
Highly collaborative with strong communication skills
High influencing skills and ability to make fact‑based decisions
Strong analytical skills
Structured, organized and process orientated
Previous experience in Category Management or Merchandising/ Ranging/ SMU / Sales
Strong business acumen, ability to assume a broader perspective (cross‑markets/ global)
Ability to work effectively within a team environment and under pressure
Intermediate to advanced skills in MS Office
Education and Experience / Minimum Qualifications:
University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience
Category Management/ Ranging/ Merchandising Experience or account marketing / sales: 3 years
Professional experience in the sportswear, fashion, or consumer goods industry, as well as in retail and/or agency environments (advertising, media, PR, sports marketing)
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow‑through.
INNOVATION:
Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY:
Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY:
Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT:
Value all players. Display empathy, be inclusive and show dignity to all.
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.
#J-18808-Ljbffr
*We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process.
Purpose & Overall Relevance for the Organization: Help build and execute the Account Marketing and Activation Plans for a specific Alliance Key Account that delivers significant business growth and improvement in our Brand KPIs. Working in close co‑operation with the Alliance Key Account Sales Team with the overall ambition to drive the business and adidas brand positioning at the respective account.
Key Responsibilities:
Help define an aligned seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity
Execute with excellence the seasonal‘Account Marketing Calendar’ to ensure that adidas wins at the point of purchase by category, in key doors against the agreed KPI’s
Deliver and execute the AKA activation strategy and roadmap
In each fascia and through all channels help develop and execute consumer activation activity against targeted categories / concepts across all channels and platforms
Secure the highest share of space, within key destination doors and locations
Secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met
Measure the effectiveness of the account activation plans’ ensuring execution with excellence visually and via sell‑out
Manage the seasonal activation calendar process from virtual download to instore implementation including all account interaction meetings ensuring smooth process.
Understand product, customer and consumer needs from the European markets and all channels
Where appropriate, support SMU and franchise creation / development
Represent the brand activation point of view both internally and externally
Responsible and accountable for the execution and implementation process for toolkits needed, from briefing customer requirements to instore deployment (excluding creation)
Closely co‑operate with European and Central Brand teams to secure a best practice level of implementation of global/EU strategy
Conduct relevant reporting activities to measure the efficiency and commercial success
Manage budgets and costs within agreed measures
Understand the European consumer retail environment including distribution points, share of buy, competitor concepts and support tools
Accountable and responsible for the visibility to all markets of AKA brand activation to relevant country and global teams through process management and communication process
Key Relationships:
Merchandising/category teams
AKA sales teams
Global Brands: Category Teams, Business Units
European Functions: Brand Comms, AKA, Finance/ Demand Planning, Business Development, local Brand Activation colleagues.
Retail, Wholesale and eCommerce
Knowledge, Skills and Abilities:
High professional maturity
Highly collaborative with strong communication skills
High influencing skills and ability to make fact‑based decisions
Strong analytical skills
Structured, organized and process orientated
Previous experience in Category Management or Merchandising/ Ranging/ SMU / Sales
Strong business acumen, ability to assume a broader perspective (cross‑markets/ global)
Ability to work effectively within a team environment and under pressure
Intermediate to advanced skills in MS Office
Education and Experience / Minimum Qualifications:
University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience
Category Management/ Ranging/ Merchandising Experience or account marketing / sales: 3 years
Professional experience in the sportswear, fashion, or consumer goods industry, as well as in retail and/or agency environments (advertising, media, PR, sports marketing)
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow‑through.
INNOVATION:
Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY:
Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY:
Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT:
Value all players. Display empathy, be inclusive and show dignity to all.
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.
#J-18808-Ljbffr