National Opera Center
The
Marketing Manager
plays a key role in driving audience growth and revenue for The Atlanta Opera. As part of the newly formed Advancement Team—which integrates Marketing, Development, Box Office, and Revenue Operations—this role leads paid media strategy, pricing innovation, and customer engagement efforts. This individual combines creative vision with analytical rigor to optimize ticket sales, streaming subscriptions, and audience retention.
KEY RESPONSIBILITIES Position responsibilities include, but are not limited to, the following duties in addition to other duties as assigned.
Paid Media Strategy & Management : Lead paid campaigns across search, social, email, and SMS; manage external vendors to ensure performance and brand alignment.
Pricing & Revenue Optimization : Develop dynamic ticket pricing models in collaboration with Advancement Leadership and Box Office, including tiering and subscription experiments.
Audience Research & Persona Development : Create and maintain customer personas to guide targeting and messaging; document insights in a marketing playbook.
Content & Calendar Planning : Build integrated content calendars across paid, owned, and earned media aligned with performance schedules.
Email & SMS Marketing Oversight : Ensure campaigns are segmented, compliant, and conversion-optimized through vendor partnerships.
Analytics & Reporting : Monitor KPIs (ROI, CPA, CTR, conversion rates); present monthly performance summaries to Advancement and quarterly reports to Executive Team.
Cross-Team Collaboration : Align messaging and timing across Box Office, PR/Comms, Development, and Production.
Vendor Management : Oversee creative and technical partners to ensure timely delivery of assets and reports.
Campaign Optimization : Adjust strategies based on ticketing trends, demand forecasting, and seat-tier performance.
Constructive Feedback : Embrace a growth mindset and collaborate openly to improve clarity, creativity, and impact of communications.
Performance Planning : Develop seasonal marketing plans that integrate paid, owned, and earned channels.
Brand Alignment : Partner with PR/Comms and Creative Director to ensure consistent voice and tone across all platforms.
QUALIFICATIONS 5–7 years in digital marketing, advertising, or performance marketing; experience in arts, entertainment, or ticketed events preferred
Strong understanding of customer acquisition, retention, and conversion strategies
Experience managing paid media budgets and vendors with measurable ROI
Proficiency in marketing analytics and campaign reporting
Skilled in pricing strategy and audience development
Excellent communication and project management skills
Familiarity with tools like Google Analytics 4, Google Ads, Meta Business Suite, Asana, Microsoft Teams, CRM platforms; Tessitura and Wordfly a plus
Comfortable using AI tools for research, planning, and content refinement
Bachelor’s degree in Marketing, Business, or related field preferred (but not required)
SUCCESS METRICS Growth in ticket sales, streaming subscriptions, and audience engagement
ROI and performance improvements across paid media channels
Consistent brand voice and message alignment across departments
Effective collaboration and vendor accountability
Strategic use of data to inform pricing and campaign decisions
WE’RE LOOKING FOR SOMEONE WHO IS: A compassionate, human‑centric communicator
Driven by a growth mindset, curiosity, and adaptability
Collaborative and team‑oriented, with strong interpersonal instincts
A self‑starter who takes initiative and ownership
An organized multitasker who thrives under pressure
Calm and deadline‑driven, even in fast‑paced environments
An enthusiastic ambassador for the arts and our mission
BENEFITS Pay Range Pay Range: $60,000 - $70,000 Annual
BENEFITS OFFERED The Atlanta Opera offers a competitive benefits package, which includes:
Employer-Paid Medical, Dental, Vision, Life, and Long-Term Disability Insurance : Comprehensive coverage to ensure your health and well‑being.
Flexible Spending Plans : Options to manage your healthcare and dependent care expenses.
Additional Voluntary Coverage Options : Extra insurance options to suit your personal needs.
401(k) Retirement Plan with Employer Match : Plan for your future with a retirement plan that includes employer contributions.
Paid Holidays, PTO, and Sick Leave : Generous time off to ensure work‑life balance and personal well‑being.
#J-18808-Ljbffr
Marketing Manager
plays a key role in driving audience growth and revenue for The Atlanta Opera. As part of the newly formed Advancement Team—which integrates Marketing, Development, Box Office, and Revenue Operations—this role leads paid media strategy, pricing innovation, and customer engagement efforts. This individual combines creative vision with analytical rigor to optimize ticket sales, streaming subscriptions, and audience retention.
KEY RESPONSIBILITIES Position responsibilities include, but are not limited to, the following duties in addition to other duties as assigned.
Paid Media Strategy & Management : Lead paid campaigns across search, social, email, and SMS; manage external vendors to ensure performance and brand alignment.
Pricing & Revenue Optimization : Develop dynamic ticket pricing models in collaboration with Advancement Leadership and Box Office, including tiering and subscription experiments.
Audience Research & Persona Development : Create and maintain customer personas to guide targeting and messaging; document insights in a marketing playbook.
Content & Calendar Planning : Build integrated content calendars across paid, owned, and earned media aligned with performance schedules.
Email & SMS Marketing Oversight : Ensure campaigns are segmented, compliant, and conversion-optimized through vendor partnerships.
Analytics & Reporting : Monitor KPIs (ROI, CPA, CTR, conversion rates); present monthly performance summaries to Advancement and quarterly reports to Executive Team.
Cross-Team Collaboration : Align messaging and timing across Box Office, PR/Comms, Development, and Production.
Vendor Management : Oversee creative and technical partners to ensure timely delivery of assets and reports.
Campaign Optimization : Adjust strategies based on ticketing trends, demand forecasting, and seat-tier performance.
Constructive Feedback : Embrace a growth mindset and collaborate openly to improve clarity, creativity, and impact of communications.
Performance Planning : Develop seasonal marketing plans that integrate paid, owned, and earned channels.
Brand Alignment : Partner with PR/Comms and Creative Director to ensure consistent voice and tone across all platforms.
QUALIFICATIONS 5–7 years in digital marketing, advertising, or performance marketing; experience in arts, entertainment, or ticketed events preferred
Strong understanding of customer acquisition, retention, and conversion strategies
Experience managing paid media budgets and vendors with measurable ROI
Proficiency in marketing analytics and campaign reporting
Skilled in pricing strategy and audience development
Excellent communication and project management skills
Familiarity with tools like Google Analytics 4, Google Ads, Meta Business Suite, Asana, Microsoft Teams, CRM platforms; Tessitura and Wordfly a plus
Comfortable using AI tools for research, planning, and content refinement
Bachelor’s degree in Marketing, Business, or related field preferred (but not required)
SUCCESS METRICS Growth in ticket sales, streaming subscriptions, and audience engagement
ROI and performance improvements across paid media channels
Consistent brand voice and message alignment across departments
Effective collaboration and vendor accountability
Strategic use of data to inform pricing and campaign decisions
WE’RE LOOKING FOR SOMEONE WHO IS: A compassionate, human‑centric communicator
Driven by a growth mindset, curiosity, and adaptability
Collaborative and team‑oriented, with strong interpersonal instincts
A self‑starter who takes initiative and ownership
An organized multitasker who thrives under pressure
Calm and deadline‑driven, even in fast‑paced environments
An enthusiastic ambassador for the arts and our mission
BENEFITS Pay Range Pay Range: $60,000 - $70,000 Annual
BENEFITS OFFERED The Atlanta Opera offers a competitive benefits package, which includes:
Employer-Paid Medical, Dental, Vision, Life, and Long-Term Disability Insurance : Comprehensive coverage to ensure your health and well‑being.
Flexible Spending Plans : Options to manage your healthcare and dependent care expenses.
Additional Voluntary Coverage Options : Extra insurance options to suit your personal needs.
401(k) Retirement Plan with Employer Match : Plan for your future with a retirement plan that includes employer contributions.
Paid Holidays, PTO, and Sick Leave : Generous time off to ensure work‑life balance and personal well‑being.
#J-18808-Ljbffr