DragonflyDB Inc.
Dragonfly is building the next generation of high-performance, cloud-native data infrastructure. We are redefining what’s possible for in-memory data stores by delivering dramatically better performance and cost efficiency for large real-time workloads.
Our customers are infrastructure engineers and platform teams running critical systems at scale. They expect technical depth, clarity, and results, and so do we.
The Role We’re looking for a
Product Marketing Manager
to define and drive Dragonfly’s positioning, messaging, and go-to-market strategy. This is a high-impact, cross-functional role for someone who thrives at the intersection of product, engineering, sales, and marketing, and who can translate deeply technical capabilities into clear, differentiated value.
You’ll own how Dragonfly is understood in the market: who we’re for, why we win, and how we communicate it. You’ll lead product launches end-to-end, equip the sales team with strong enablement, and bring rigorous market and customer insight into everything we do.
This role is ideal for a technical marketer who loves clarity, competition, and building narratives that drive pipeline.
What You’ll Own
Define Dragonfly’s positioning across products, use cases, and buyer segments
Build and continuously refine core messaging frameworks, value props, and proof points
Product Launches & Announcements
Own launch planning, narratives, and cross-functional execution
Create launch assets: blog posts, landing pages, emails, docs updates, social content, and internal comms
Drive alignment across product, engineering, sales, and marketing to ensure high-quality delivery
Equip sales with the messaging, decks, battlecards, and objection handling to win
Build enablement that’s crisp, confident, and grounded in customer reality
Partner with sales leadership to improve how Dragonfly is pitched and positioned
Monitor competitors, market shifts, and emerging trends in data infrastructure and cloud
Produce clear competitive insights: battlecards, comparisons, win/loss patterns, and positioning adjustments
Keep the team aligned on where we win and where we must sharpen our edge
Define and maintain Dragonfly’s ICP, personas, and buying committee
Map the buyer journey and key decision criteria across segments
Build insight loops with customers, prospects, community, and sales calls
How We Measure Success
Pipeline and pipeline influenced
tied to positioning, launches, and enablement
Improved conversion across funnel stages due to sharper messaging and clearer differentiation
Stronger sales performance through better enablement and competitive clarity
Clear understanding of ICP, buyer motivations, and purchasing process across the org
What We’re Looking For Core Traits (Expected of Every Dragonfly Team Member)
Clear, precise communicator with strong written and spoken skills
Strong sense of ownership; self-starter who sees projects through from idea to execution
Growth mindset with a bias toward experimentation and learning
Analytical and competitive; motivated by ambitious goals and measurable outcomes
Technically curious; eager to deeply understand Dragonfly’s technology and customer use cases
Creatively bold; comfortable pursuing contrarian strategies and challenging convention
Role-Specific Characteristics
Deep understanding of Dragonfly’s ICP and buying process (or strong ability to learn it quickly). Highly technical marketer who understands data infrastructure deeply.
Extremely collaborative; effective across engineering, product, marketing, sales, and leadership
Very strong writer who can produce crisp, high-confidence messaging and launch narratives
Strong judgment on positioning: can simplify complexity and drive alignment
What Success Looks Like
Dragonfly has clear, differentiated positioning that resonates with our ICP
Launches ship on time with strong cross-functional alignment and real market impact
Sales is consistently equipped with sharp messaging, proof points, and competitive guidance
The organization has a shared, accurate understanding of our ICP and buying journey
Pipeline impact is measurable and improving quarter over quarter
Why Dragonfly
High ownership and autonomy from day one
A deeply technical product with real customer love and clear differentiation
A chance to define and scale product marketing for a category-shaping company
A team that values clarity, ambition, and bold thinking
Type
marketing
Location
San Francisco (preferred) or Remote (US)
#J-18808-Ljbffr
Our customers are infrastructure engineers and platform teams running critical systems at scale. They expect technical depth, clarity, and results, and so do we.
The Role We’re looking for a
Product Marketing Manager
to define and drive Dragonfly’s positioning, messaging, and go-to-market strategy. This is a high-impact, cross-functional role for someone who thrives at the intersection of product, engineering, sales, and marketing, and who can translate deeply technical capabilities into clear, differentiated value.
You’ll own how Dragonfly is understood in the market: who we’re for, why we win, and how we communicate it. You’ll lead product launches end-to-end, equip the sales team with strong enablement, and bring rigorous market and customer insight into everything we do.
This role is ideal for a technical marketer who loves clarity, competition, and building narratives that drive pipeline.
What You’ll Own
Define Dragonfly’s positioning across products, use cases, and buyer segments
Build and continuously refine core messaging frameworks, value props, and proof points
Product Launches & Announcements
Own launch planning, narratives, and cross-functional execution
Create launch assets: blog posts, landing pages, emails, docs updates, social content, and internal comms
Drive alignment across product, engineering, sales, and marketing to ensure high-quality delivery
Equip sales with the messaging, decks, battlecards, and objection handling to win
Build enablement that’s crisp, confident, and grounded in customer reality
Partner with sales leadership to improve how Dragonfly is pitched and positioned
Monitor competitors, market shifts, and emerging trends in data infrastructure and cloud
Produce clear competitive insights: battlecards, comparisons, win/loss patterns, and positioning adjustments
Keep the team aligned on where we win and where we must sharpen our edge
Define and maintain Dragonfly’s ICP, personas, and buying committee
Map the buyer journey and key decision criteria across segments
Build insight loops with customers, prospects, community, and sales calls
How We Measure Success
Pipeline and pipeline influenced
tied to positioning, launches, and enablement
Improved conversion across funnel stages due to sharper messaging and clearer differentiation
Stronger sales performance through better enablement and competitive clarity
Clear understanding of ICP, buyer motivations, and purchasing process across the org
What We’re Looking For Core Traits (Expected of Every Dragonfly Team Member)
Clear, precise communicator with strong written and spoken skills
Strong sense of ownership; self-starter who sees projects through from idea to execution
Growth mindset with a bias toward experimentation and learning
Analytical and competitive; motivated by ambitious goals and measurable outcomes
Technically curious; eager to deeply understand Dragonfly’s technology and customer use cases
Creatively bold; comfortable pursuing contrarian strategies and challenging convention
Role-Specific Characteristics
Deep understanding of Dragonfly’s ICP and buying process (or strong ability to learn it quickly). Highly technical marketer who understands data infrastructure deeply.
Extremely collaborative; effective across engineering, product, marketing, sales, and leadership
Very strong writer who can produce crisp, high-confidence messaging and launch narratives
Strong judgment on positioning: can simplify complexity and drive alignment
What Success Looks Like
Dragonfly has clear, differentiated positioning that resonates with our ICP
Launches ship on time with strong cross-functional alignment and real market impact
Sales is consistently equipped with sharp messaging, proof points, and competitive guidance
The organization has a shared, accurate understanding of our ICP and buying journey
Pipeline impact is measurable and improving quarter over quarter
Why Dragonfly
High ownership and autonomy from day one
A deeply technical product with real customer love and clear differentiation
A chance to define and scale product marketing for a category-shaping company
A team that values clarity, ambition, and bold thinking
Type
marketing
Location
San Francisco (preferred) or Remote (US)
#J-18808-Ljbffr