Roku
Company Overview
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we're set on powering every television in the world. We pioneer streaming to the TV and aim to connect consumers, publishers, and advertisers across the entire TV ecosystem.
Role Title Audience Insights & Analytics Lead (Ad Sales)
Role Overview As an Audience Insights & Analytics Lead within the Ad Sales organization, you will work hands‑on with first‑party log data to develop and own projects that inform clients about how culture plays out on Roku. The position is available only in New York (salary $117,000–$135,000 annually). Compensation includes health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
Responsibilities
Partner cross‑functionally with Sales, Marketing, Strategy, Measurement, Communications, and Content to address audience questions and initiatives.
Design and execute analyses that highlight user behavior and advertiser opportunities, particularly around sports, holidays, and cultural moments.
Serve as a go‑to partner for Ad Sales to develop bespoke audience and behavioral insights for large sponsorship opportunities.
Use a full‑stack approach to insights: formulate research questions, write SQL, analyze results, build visualizations and slides, and present findings to stakeholders and clients.
Build and optimize self‑serve tools and dashboards for internal teams; document processes to help the Audience Insights team scale.
Contribute to thought‑leadership opportunities, ranging from whitepapers to quick press‑optimized insights that capitalize on fleeting moments.
Minimum Requirements
5+ years of analytics or insights experience in media, technology, or advertising organizations.
Experience with big data technologies and frameworks (e.g., Hadoop, Spark, Presto) to process and analyze large datasets.
Knowledge of the TV industry and Roku’s strategic position in the landscape.
On‑the‑Job Skills
SQL expertise: translate business questions into complex queries and thoughtfully leverage subqueries, CTEs, and window functions.
Ability to turn math into English: transform raw data into compelling narratives and visuals, making the “so what?” clear to stakeholders.
Creativity with data: go beyond a prescribed or trodden approach and develop new, innovative ways to answer insights questions. Work dynamically and pivot as needed.
Comfort exploring new datasets and piecing together knowledge as you go.
Personal Attributes
Excellent verbal and written communication; able to tailor style based on the audience.
Entrepreneurial spirit: anticipate needs, find whitespace, generate ideas, innovate, and own work end‑to‑end.
Strong organization, prioritization, and time‑management skills.
Exceptional attention to detail.
Location Based in New York City, Los Angeles, or Chicago.
Desired Qualifications
Interest in sports, content, and pop culture.
Knowledge of TV measurement vendors, methodologies, and terminologies; familiarity with syndicated TV reporting, particularly Nielsen’s NPOWER.
Experience ideating, building, and scaling home‑grown tools, products, or dashboards.
Knowledge of statistical methods (e.g., clustering, predictive modeling, regression) applied to business problems.
Proficiency with R or Python; experience building in Tableau or Looker.
Experience working with consumer or user insights.
Success Characteristics
Solutions‑oriented
Curious
Critical thinker
Self‑starter
Pragmatic
Relationship‑driven
Passionate about entertainment and data
Hybrid Work Approach Teams work in the office Monday through Thursday. Fridays are flexible for remote work except for roles requiring a five‑day on‑site presence or located in offices with a five‑day policy.
Benefits Roku offers a comprehensive benefits package, including mental health and financial wellness support, statutory and voluntary benefits such as medical, dental, vision, life, accident, disability, commuter, and retirement options (401(k)/pension). Vacation and other personal time off are available to balance work and life needs. Some benefits vary by location or role.
Accommodations Roku welcomes applicants of all backgrounds and provides reasonable accommodations in accordance with applicable law. If you require accommodation during the hiring process, direct inquiries to EmployeeRelations@Roku.com.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Research, Analyst, and Information Technology
Industry Software Development
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Role Title Audience Insights & Analytics Lead (Ad Sales)
Role Overview As an Audience Insights & Analytics Lead within the Ad Sales organization, you will work hands‑on with first‑party log data to develop and own projects that inform clients about how culture plays out on Roku. The position is available only in New York (salary $117,000–$135,000 annually). Compensation includes health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
Responsibilities
Partner cross‑functionally with Sales, Marketing, Strategy, Measurement, Communications, and Content to address audience questions and initiatives.
Design and execute analyses that highlight user behavior and advertiser opportunities, particularly around sports, holidays, and cultural moments.
Serve as a go‑to partner for Ad Sales to develop bespoke audience and behavioral insights for large sponsorship opportunities.
Use a full‑stack approach to insights: formulate research questions, write SQL, analyze results, build visualizations and slides, and present findings to stakeholders and clients.
Build and optimize self‑serve tools and dashboards for internal teams; document processes to help the Audience Insights team scale.
Contribute to thought‑leadership opportunities, ranging from whitepapers to quick press‑optimized insights that capitalize on fleeting moments.
Minimum Requirements
5+ years of analytics or insights experience in media, technology, or advertising organizations.
Experience with big data technologies and frameworks (e.g., Hadoop, Spark, Presto) to process and analyze large datasets.
Knowledge of the TV industry and Roku’s strategic position in the landscape.
On‑the‑Job Skills
SQL expertise: translate business questions into complex queries and thoughtfully leverage subqueries, CTEs, and window functions.
Ability to turn math into English: transform raw data into compelling narratives and visuals, making the “so what?” clear to stakeholders.
Creativity with data: go beyond a prescribed or trodden approach and develop new, innovative ways to answer insights questions. Work dynamically and pivot as needed.
Comfort exploring new datasets and piecing together knowledge as you go.
Personal Attributes
Excellent verbal and written communication; able to tailor style based on the audience.
Entrepreneurial spirit: anticipate needs, find whitespace, generate ideas, innovate, and own work end‑to‑end.
Strong organization, prioritization, and time‑management skills.
Exceptional attention to detail.
Location Based in New York City, Los Angeles, or Chicago.
Desired Qualifications
Interest in sports, content, and pop culture.
Knowledge of TV measurement vendors, methodologies, and terminologies; familiarity with syndicated TV reporting, particularly Nielsen’s NPOWER.
Experience ideating, building, and scaling home‑grown tools, products, or dashboards.
Knowledge of statistical methods (e.g., clustering, predictive modeling, regression) applied to business problems.
Proficiency with R or Python; experience building in Tableau or Looker.
Experience working with consumer or user insights.
Success Characteristics
Solutions‑oriented
Curious
Critical thinker
Self‑starter
Pragmatic
Relationship‑driven
Passionate about entertainment and data
Hybrid Work Approach Teams work in the office Monday through Thursday. Fridays are flexible for remote work except for roles requiring a five‑day on‑site presence or located in offices with a five‑day policy.
Benefits Roku offers a comprehensive benefits package, including mental health and financial wellness support, statutory and voluntary benefits such as medical, dental, vision, life, accident, disability, commuter, and retirement options (401(k)/pension). Vacation and other personal time off are available to balance work and life needs. Some benefits vary by location or role.
Accommodations Roku welcomes applicants of all backgrounds and provides reasonable accommodations in accordance with applicable law. If you require accommodation during the hiring process, direct inquiries to EmployeeRelations@Roku.com.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Research, Analyst, and Information Technology
Industry Software Development
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