Gradial
Demand Generation Marketing Manager, Operations
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Gradial is a Seattle-based startup enabling digital experiences at the speed of thought. We empower marketers and creatives to implement their ideas directly, with software that adapts over time. Our platform automates website and design system updates, large‑scale migrations to new design systems, and continuous content optimization while adhering to company and product brands. Backed by world class investors, we’re looking to scale our platform and expand our team. At Gradial, we operate with extreme ownership, bias towards action and critical path planning. We tackle problems from first principles, question assumptions, and find creative solutions. If you want to take risks, work on groundbreaking technology, and see the direct impact of your work, Gradial is where you belong.
Role Overview As the Demand Generation Marketing Manager, Ops at Gradial, you’ll power the systems that drive scalable growth. You’ll own HubSpot automation, data hygiene, reporting, and lifecycle campaigns — ensuring every programme runs efficiently, tracks accurately, and converts effectively. You’ll build and optimise workflows, email nurtures, newsletters, and landing pages, managing the data and analytics behind them. Partnering with Sales, you’ll enrich and route leads, maintain a clean funnel, and deliver the insights that accelerate pipeline. If you thrive on precision, automation, and continuous optimisation, this role gives you full ownership of the infrastructure behind Gradial’s go‑to‑market motion.
Responsibilities
Own HubSpot automation, workflows, and lifecycle management
Maintain clean, segmented data and lead routing across systems
Manage lead enrichment and prospecting via Lusha and LinkedIn Sales Navigator
Build and optimise nurture programmes, newsletters, and landing pages that drive conversion
Write and test campaign and email copy aligned to buyer stages
Develop dashboards and reports to track funnel health and campaign performance
Partner with Sales on lead flow, scoring, and handoff alignment
Collaborate with the Field Demand Gen Manager to ensure attribution accuracy and data consistency
Test and iterate for continuous improvement and scalable growth
Requirements
3+ years in demand generation, marketing operations, or lifecycle marketing for B2B SaaS
Hands‑on expertise with HubSpot Marketing Hub — automation, workflows, and reporting
Experience with lead enrichment tools like Lusha and LinkedIn Sales Navigator
Strong copywriting skills for lifecycle and nurture programmes
Analytical mindset with proficiency in funnel reporting and conversion tracking
Organised, detail‑oriented, and comfortable in a fast‑paced startup environment
Desirable Attributes
Experience building lead scoring and lifecycle automation
Familiarity with CRM data flow between marketing and sales tools
Knowledge of email deliverability and A/B testing best practices
Compensation & Benefits The base salary range for this position is $125,000 – $150,000 annually. Final compensation will be determined based on factors such as experience, skills, and qualifications. In addition to base salary, this role may be eligible for performance‑based bonuses and equity awards. Gradial offers a comprehensive benefits package, including medical, dental & vision insurance, 401k retirement plan, paid time off, paid sick leave and other employee wellness programmes.
You’ll Thrive Here If You…
Learn quickly and actively seek out new challenges.
Embrace AI as a core tool for problem‑solving, creativity and scale.
Show a strong work ethic, high ownership and bias toward action.
Communicate clearly, directly and with curiosity.
Thrive in fast‑paced, hyper‑growth environments where building better > maintaining status quo.
AI Literacy & Interviewing Tools As an AI‑first company, we prioritise AI literacy as a core competency in our hiring decisions. We’re excited by candidates who thoughtfully apply AI tools in their work, but during interviews we’re focused on you. This is your opportunity to show how you think, communicate, and solve problems. Over‑reliance on AI‑generated responses during the interview process (especially when it obscures your own voice) will result in disqualification. We want to understand your unique perspective and how you approach challenges, both with and without AI.
What We Offer
Competitive salary and meaningful equity
Comprehensive health, dental and vision coverage
Fast‑paced environment with flexibility and ownership
Real impact, zero bureaucracy
A front‑row seat to building category‑defining AI infrastructure
Diversity and Inclusion Gradial is dedicated to creating an environment where diverse perspectives are valued and all team members can grow. We offer competitive compensation, equity, flexible work hours, comprehensive benefits, and a collaborative culture focused on learning and impact.
Privacy Policy By submitting your application to Gradial, you acknowledge that any personal data you provide will be processed in accordance with our Privacy Policy. This includes the collection, use, and storage of your information for the purposes of evaluating your qualifications and communicating with you about your candidacy. We handle applicant data with care and in compliance with applicable data protection laws. If you have any questions about how your information is used, please refer to our Privacy Policy or contact us directly.
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Get AI-powered advice on this job and more exclusive features.
Direct message the job poster from Gradial
Gradial is a Seattle-based startup enabling digital experiences at the speed of thought. We empower marketers and creatives to implement their ideas directly, with software that adapts over time. Our platform automates website and design system updates, large‑scale migrations to new design systems, and continuous content optimization while adhering to company and product brands. Backed by world class investors, we’re looking to scale our platform and expand our team. At Gradial, we operate with extreme ownership, bias towards action and critical path planning. We tackle problems from first principles, question assumptions, and find creative solutions. If you want to take risks, work on groundbreaking technology, and see the direct impact of your work, Gradial is where you belong.
Role Overview As the Demand Generation Marketing Manager, Ops at Gradial, you’ll power the systems that drive scalable growth. You’ll own HubSpot automation, data hygiene, reporting, and lifecycle campaigns — ensuring every programme runs efficiently, tracks accurately, and converts effectively. You’ll build and optimise workflows, email nurtures, newsletters, and landing pages, managing the data and analytics behind them. Partnering with Sales, you’ll enrich and route leads, maintain a clean funnel, and deliver the insights that accelerate pipeline. If you thrive on precision, automation, and continuous optimisation, this role gives you full ownership of the infrastructure behind Gradial’s go‑to‑market motion.
Responsibilities
Own HubSpot automation, workflows, and lifecycle management
Maintain clean, segmented data and lead routing across systems
Manage lead enrichment and prospecting via Lusha and LinkedIn Sales Navigator
Build and optimise nurture programmes, newsletters, and landing pages that drive conversion
Write and test campaign and email copy aligned to buyer stages
Develop dashboards and reports to track funnel health and campaign performance
Partner with Sales on lead flow, scoring, and handoff alignment
Collaborate with the Field Demand Gen Manager to ensure attribution accuracy and data consistency
Test and iterate for continuous improvement and scalable growth
Requirements
3+ years in demand generation, marketing operations, or lifecycle marketing for B2B SaaS
Hands‑on expertise with HubSpot Marketing Hub — automation, workflows, and reporting
Experience with lead enrichment tools like Lusha and LinkedIn Sales Navigator
Strong copywriting skills for lifecycle and nurture programmes
Analytical mindset with proficiency in funnel reporting and conversion tracking
Organised, detail‑oriented, and comfortable in a fast‑paced startup environment
Desirable Attributes
Experience building lead scoring and lifecycle automation
Familiarity with CRM data flow between marketing and sales tools
Knowledge of email deliverability and A/B testing best practices
Compensation & Benefits The base salary range for this position is $125,000 – $150,000 annually. Final compensation will be determined based on factors such as experience, skills, and qualifications. In addition to base salary, this role may be eligible for performance‑based bonuses and equity awards. Gradial offers a comprehensive benefits package, including medical, dental & vision insurance, 401k retirement plan, paid time off, paid sick leave and other employee wellness programmes.
You’ll Thrive Here If You…
Learn quickly and actively seek out new challenges.
Embrace AI as a core tool for problem‑solving, creativity and scale.
Show a strong work ethic, high ownership and bias toward action.
Communicate clearly, directly and with curiosity.
Thrive in fast‑paced, hyper‑growth environments where building better > maintaining status quo.
AI Literacy & Interviewing Tools As an AI‑first company, we prioritise AI literacy as a core competency in our hiring decisions. We’re excited by candidates who thoughtfully apply AI tools in their work, but during interviews we’re focused on you. This is your opportunity to show how you think, communicate, and solve problems. Over‑reliance on AI‑generated responses during the interview process (especially when it obscures your own voice) will result in disqualification. We want to understand your unique perspective and how you approach challenges, both with and without AI.
What We Offer
Competitive salary and meaningful equity
Comprehensive health, dental and vision coverage
Fast‑paced environment with flexibility and ownership
Real impact, zero bureaucracy
A front‑row seat to building category‑defining AI infrastructure
Diversity and Inclusion Gradial is dedicated to creating an environment where diverse perspectives are valued and all team members can grow. We offer competitive compensation, equity, flexible work hours, comprehensive benefits, and a collaborative culture focused on learning and impact.
Privacy Policy By submitting your application to Gradial, you acknowledge that any personal data you provide will be processed in accordance with our Privacy Policy. This includes the collection, use, and storage of your information for the purposes of evaluating your qualifications and communicating with you about your candidacy. We handle applicant data with care and in compliance with applicable data protection laws. If you have any questions about how your information is used, please refer to our Privacy Policy or contact us directly.
#J-18808-Ljbffr