National Football League (NFL)
Growth Audiences Marketing Associate (External Staffing Agency)
National Football League (NFL), New York, New York, us, 10261
New York, New York, United States
We are seeking a highly organized, detail‑oriented, and culturally minded leader to support Growth Audience marketing efforts. This role will support the Global Brand and Consumer Marketing Growth Audience team to execute the youth and Flag Football marketing strategy. The ideal candidate is a strong project manager, detail‑oriented, collaborative, and eager to build a career at the intersection of brand, sport, and culture. You’re passionate about culture and have a sharp eye on emerging trends. You understand what’s shaping conversations today, what’s coming next, and use those insights to inspire ideas and drive relevance.
This is a temporary hourly contract opportunity, covering a maternity leave, based out of our NYC League Office.
Responsibilities
Support and document Growth Audience marketing strategies, objectives and performance measures
Translate Growth Audience marketing priorities and tactics into consistent, clear and calendarized plans
Maintain and update centralized planning frameworks and toolkits for cross‑functional uses
Produce presentations and communication materials for leadership
Project manage and execute fully integrated marketing campaigns for top initiatives, including NFL FLAG, NFL FLAG Championships
Execute flag football marketing strategy, working with key internal and external stakeholders, helping to build out support efforts on the ramp up to Flag Football’s debut in the LA28 Olympic Games
Build weekly trackers and dashboards to capture flag support across broadcast integrations, landing page KPIs and club and partner activations
Support amplification efforts across NFL Tentpoles (PBG, Super Bowl, International Games), driving strategy and execution of deliverables across broadcast team, clubs, football development, comms, social and sponsorship
Continuously identify and unlock synergies across broader flag football strategy, stakeholders and partners
Youth Partner Support
Support and own key youth partner relationships with day-to-day support needs including asset tracking, building Go‑To‑Market plans, amplification efforts and internal tracking
Coordinate key meetings and input‑gathering processes
Identify emerging trends to help inform strategy
Required Qualifications
5+ years in brand or sports marketing, agency partnerships or other relevant roles
Strong project management skills and comfort working with a variety of stakeholders to hit deadlines
Proficiency with PowerPoint and Excel
Excellent verbal and written communication skills
Other Key Attributes / Characteristics
Highly collaborative team player
Detail‑oriented and highly organized
Resourceful and proactive problem‑solver
Passionate about Culture and globally minded
Flexible, self‑motivated, and eager to learn
Salary / Pay Range This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.
Terms / Expected Hours of Work Occasional domestic travel required
$45 - $55 USD
Benefits Information To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS
At the NFL, in‑person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.
NO RELOCATION ASSISTANCE WILL BE PROVIDED.
The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.
WHO WE ARE:
NFL Core Values:
Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.
Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
Execute: We take action with precision, delivering results that drive our goals forward.
Inspire: We motivate others through vision, energy, and a commitment to excellence.
Live Our Values: We embody our core principles in every decision and action.
Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact
WHO YOU ARE:
Talent Attributes: What we expect for our employees:
Embody an enthusiastic, proactive can‑do attitude
Embrace grit, free from ego or entitlement
Excel as a relationship builder, with the ability to influence
Eager learner, driven by passion rather than just ambition
Encompasses an incredible work ethic with an agile mindset
#J-18808-Ljbffr
We are seeking a highly organized, detail‑oriented, and culturally minded leader to support Growth Audience marketing efforts. This role will support the Global Brand and Consumer Marketing Growth Audience team to execute the youth and Flag Football marketing strategy. The ideal candidate is a strong project manager, detail‑oriented, collaborative, and eager to build a career at the intersection of brand, sport, and culture. You’re passionate about culture and have a sharp eye on emerging trends. You understand what’s shaping conversations today, what’s coming next, and use those insights to inspire ideas and drive relevance.
This is a temporary hourly contract opportunity, covering a maternity leave, based out of our NYC League Office.
Responsibilities
Support and document Growth Audience marketing strategies, objectives and performance measures
Translate Growth Audience marketing priorities and tactics into consistent, clear and calendarized plans
Maintain and update centralized planning frameworks and toolkits for cross‑functional uses
Produce presentations and communication materials for leadership
Project manage and execute fully integrated marketing campaigns for top initiatives, including NFL FLAG, NFL FLAG Championships
Execute flag football marketing strategy, working with key internal and external stakeholders, helping to build out support efforts on the ramp up to Flag Football’s debut in the LA28 Olympic Games
Build weekly trackers and dashboards to capture flag support across broadcast integrations, landing page KPIs and club and partner activations
Support amplification efforts across NFL Tentpoles (PBG, Super Bowl, International Games), driving strategy and execution of deliverables across broadcast team, clubs, football development, comms, social and sponsorship
Continuously identify and unlock synergies across broader flag football strategy, stakeholders and partners
Youth Partner Support
Support and own key youth partner relationships with day-to-day support needs including asset tracking, building Go‑To‑Market plans, amplification efforts and internal tracking
Coordinate key meetings and input‑gathering processes
Identify emerging trends to help inform strategy
Required Qualifications
5+ years in brand or sports marketing, agency partnerships or other relevant roles
Strong project management skills and comfort working with a variety of stakeholders to hit deadlines
Proficiency with PowerPoint and Excel
Excellent verbal and written communication skills
Other Key Attributes / Characteristics
Highly collaborative team player
Detail‑oriented and highly organized
Resourceful and proactive problem‑solver
Passionate about Culture and globally minded
Flexible, self‑motivated, and eager to learn
Salary / Pay Range This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.
Terms / Expected Hours of Work Occasional domestic travel required
$45 - $55 USD
Benefits Information To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS
At the NFL, in‑person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.
NO RELOCATION ASSISTANCE WILL BE PROVIDED.
The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.
WHO WE ARE:
NFL Core Values:
Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.
Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
Execute: We take action with precision, delivering results that drive our goals forward.
Inspire: We motivate others through vision, energy, and a commitment to excellence.
Live Our Values: We embody our core principles in every decision and action.
Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact
WHO YOU ARE:
Talent Attributes: What we expect for our employees:
Embody an enthusiastic, proactive can‑do attitude
Embrace grit, free from ego or entitlement
Excel as a relationship builder, with the ability to influence
Eager learner, driven by passion rather than just ambition
Encompasses an incredible work ethic with an agile mindset
#J-18808-Ljbffr