Gentiva
Area Director of Business Development - Hospice
Gentiva, Panama City Beach, Florida, United States, 32407
Area Director of Business Development - Hospice
Join to apply for the
Area Director of Business Development - Hospice
role at
Gentiva
2 days ago Be among the first 25 applicants
Overview Drive Growth. Lead Teams. Make a Difference. Are you a healthcare sales leader with a proven track record of driving referral growth, leading high‑performing teams, and building strategic partnerships? We’re seeking an experienced Area Director of Business Development to lead sales strategy and manage a team of business development professionals across a defined hospice territory.
What You’ll Do
Lead and mentor a team of business development representatives, including hiring, onboarding, coaching, and performance management
Develop and implement territory‑specific sales strategies to meet or exceed census growth and admission targets
Identify and cultivate referral sources through community engagement, physician relationship building, facility partnerships, and outreach
Analyze sales data, market trends, and referral patterns to improve effectiveness and strategy
Provide regular field coaching, joint sales calls, and ongoing professional development to your team
Maintain continuity with existing referral partners while actively pursuing new market opportunities
Collaborate with internal clinical, operational, and executive teams to ensure seamless onboarding of new patients
Represent the company at community events, industry conferences, and partner meetings to promote brand awareness and referral relationships
Monitor compliance with sales methodologies, performance metrics, and regulatory requirements
Support and implement short‑ and long‑range growth goals aligned with company initiatives
Education Bachelor’s degree required (Healthcare Administration, Business, Marketing, or related field preferred)
Experience
Minimum 3 years of direct sales experience in the healthcare service industry (Hospice, Home Health, DME, Palliative Care, or Post‑Acute preferred)
1+ years of healthcare sales leadership experience required
Proven ability to lead teams, exceed sales quotas, and build lasting referral partnerships
Experience using CRM systems, referral tracking software, and Microsoft Office (Excel, PowerPoint, Outlook)
Prior experience with HomeCare HomeBase (HCHB) preferred
A top‑performer with a track record of achieving growth goals in a metrics‑driven environment
Other Requirements
Valid driver’s license and auto insurance (travel required across assigned territory)
Ability to travel routinely within the area to conduct field visits, training, and partner development (up to 75%)
We Offer Benefits For All Associates (Full-Time, Part-Time & Per Diem)
Competitive Pay
401(k) with Company Match
Career Advancement Opportunities
National & Local Recognition Programs
Teammate Assistance Fund
Additional Full-Time Benefits
Medical, Dental, Vision Insurance
Mileage Reimbursement or Fleet Vehicle Program
Generous Paid Time Off + 7 Paid Holidays
Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
Free Continuing Education Units (CEUs)
Company‑paid Life & Long‑Term Disability Insurance
Voluntary Benefits (Pet, Critical Illness, Accident, LTC)
Apply Today Step into a role where you can lead with purpose, innovate for growth, and build strong teams that change lives.
Legalese
This is a safety‑sensitive position
Employee must meet minimum requirements to be eligible for benefits
Where applicable, employee must meet state specific requirements
We are proud to be an EEO employer
We maintain a drug‑free workplace
Related Job Titles Area Director of Business Development, Healthcare Sales Director, Hospice Sales Leader, Home Health Business Development, Regional Sales Manager – Healthcare, Director of Referral Development, Growth and Outreach Director, and Marketing Director – Hospice, Sales Manager, Sales Leader, Market Manager, Regional Sales Manager, Business Development Manager, Healthcare Sales, Sales Director, Territory Manager, Account Manager, Sales Liaison, Sales Executive, Clinical Liaison, Hospice Clinical Liaison, Hospice Sales, Home Health Sales, Palliative Care Sales, Patient Care Liaison, Referral Development, Admissions Liaison, Hospice Nurse Liaison, Healthcare Liaison, Clinical Liaison Manager, Clinical Sales Manager, Market Development Manager, Hospice Market Manager, Healthcare Business Development, Sales and Clinical Liaison Manager, Nurse Liaison Sales, Hospice Growth Manager
ReqID: 2025-132155
Category: Sales and Sales Leadership
Position Type: Full‑Time
Company: Emerald Coast Hospice
Panama City Beach, FL $150,000.00-$200,000.00 16 hours ago
#J-18808-Ljbffr
Area Director of Business Development - Hospice
role at
Gentiva
2 days ago Be among the first 25 applicants
Overview Drive Growth. Lead Teams. Make a Difference. Are you a healthcare sales leader with a proven track record of driving referral growth, leading high‑performing teams, and building strategic partnerships? We’re seeking an experienced Area Director of Business Development to lead sales strategy and manage a team of business development professionals across a defined hospice territory.
What You’ll Do
Lead and mentor a team of business development representatives, including hiring, onboarding, coaching, and performance management
Develop and implement territory‑specific sales strategies to meet or exceed census growth and admission targets
Identify and cultivate referral sources through community engagement, physician relationship building, facility partnerships, and outreach
Analyze sales data, market trends, and referral patterns to improve effectiveness and strategy
Provide regular field coaching, joint sales calls, and ongoing professional development to your team
Maintain continuity with existing referral partners while actively pursuing new market opportunities
Collaborate with internal clinical, operational, and executive teams to ensure seamless onboarding of new patients
Represent the company at community events, industry conferences, and partner meetings to promote brand awareness and referral relationships
Monitor compliance with sales methodologies, performance metrics, and regulatory requirements
Support and implement short‑ and long‑range growth goals aligned with company initiatives
Education Bachelor’s degree required (Healthcare Administration, Business, Marketing, or related field preferred)
Experience
Minimum 3 years of direct sales experience in the healthcare service industry (Hospice, Home Health, DME, Palliative Care, or Post‑Acute preferred)
1+ years of healthcare sales leadership experience required
Proven ability to lead teams, exceed sales quotas, and build lasting referral partnerships
Experience using CRM systems, referral tracking software, and Microsoft Office (Excel, PowerPoint, Outlook)
Prior experience with HomeCare HomeBase (HCHB) preferred
A top‑performer with a track record of achieving growth goals in a metrics‑driven environment
Other Requirements
Valid driver’s license and auto insurance (travel required across assigned territory)
Ability to travel routinely within the area to conduct field visits, training, and partner development (up to 75%)
We Offer Benefits For All Associates (Full-Time, Part-Time & Per Diem)
Competitive Pay
401(k) with Company Match
Career Advancement Opportunities
National & Local Recognition Programs
Teammate Assistance Fund
Additional Full-Time Benefits
Medical, Dental, Vision Insurance
Mileage Reimbursement or Fleet Vehicle Program
Generous Paid Time Off + 7 Paid Holidays
Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
Free Continuing Education Units (CEUs)
Company‑paid Life & Long‑Term Disability Insurance
Voluntary Benefits (Pet, Critical Illness, Accident, LTC)
Apply Today Step into a role where you can lead with purpose, innovate for growth, and build strong teams that change lives.
Legalese
This is a safety‑sensitive position
Employee must meet minimum requirements to be eligible for benefits
Where applicable, employee must meet state specific requirements
We are proud to be an EEO employer
We maintain a drug‑free workplace
Related Job Titles Area Director of Business Development, Healthcare Sales Director, Hospice Sales Leader, Home Health Business Development, Regional Sales Manager – Healthcare, Director of Referral Development, Growth and Outreach Director, and Marketing Director – Hospice, Sales Manager, Sales Leader, Market Manager, Regional Sales Manager, Business Development Manager, Healthcare Sales, Sales Director, Territory Manager, Account Manager, Sales Liaison, Sales Executive, Clinical Liaison, Hospice Clinical Liaison, Hospice Sales, Home Health Sales, Palliative Care Sales, Patient Care Liaison, Referral Development, Admissions Liaison, Hospice Nurse Liaison, Healthcare Liaison, Clinical Liaison Manager, Clinical Sales Manager, Market Development Manager, Hospice Market Manager, Healthcare Business Development, Sales and Clinical Liaison Manager, Nurse Liaison Sales, Hospice Growth Manager
ReqID: 2025-132155
Category: Sales and Sales Leadership
Position Type: Full‑Time
Company: Emerald Coast Hospice
Panama City Beach, FL $150,000.00-$200,000.00 16 hours ago
#J-18808-Ljbffr