Gusto
Senior Product Marketing Manager, Payroll GTM
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Senior Product Marketing Manager, Payroll GTM
role at
Gusto
About Gusto At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff—like payroll, health insurance, 401(k)s, and HR—so owners can focus on their craft and customers. With teams in Denver, San Francisco, and New York, we’re proud to support more than 400,000 small businesses across the country, and we’re building a workplace that represents and celebrates the customers we serve. Learn more about our Total Rewards philosophy.
About The Role As the Senior Product Marketing Manager for Payroll GTM, you will own the narrative, positioning, and go‑to‑market strategy for Gusto’s Payroll platform across self‑serve and sales‑assisted channels. This role is ideal for a PMM who loves to live in the intersection of customer insight → product strategy → GTM execution, and thrives in an environment where clarity, analytical rigor, and cross‑functional leadership directly shape business outcomes. We’re looking for a full‑stack PMM who builds trust quickly, can collaborate deeply across diverse teams, actively seeks out alternate perspectives, and influences stakeholders through clarity, effective storytelling, and well‑reasoned recommendations.
What You Will Own
End‑to‑end narrative for Payroll: positioning, messaging frameworks, competitive differentiation, and vertical‑specific stories grounded in qualitative and quantitative insight
Translation of customer jobs‑to‑be‑done, market dynamics, and product vision into compelling, data‑backed recommendations for Product and company leadership
Cross‑channel GTM strategies that tie customer needs, funnel insights, and competitive context into clear plans that drive top‑of‑funnel growth and activation
Launch strategy, planning, and measurement for payroll features and improvements across self‑serve and partner channels
Partnership with Sales and Enablement teams to build high‑quality, segment‑specific pitch decks, ROI models, value prop guides, and product materials that articulate Gusto’s differentiated payroll and platform value
What We’re Looking For
8–10+ years in Product Marketing or related roles with deep experience in positioning, messaging, customer insight, and GTM execution
Experience marketing SMB‑focused software, ideally in fintech, compliance, or other regulated/complex industries
Demonstrated success driving measurable business impact in a multi‑product SaaS environment
Experience setting KPIs and designing feedback loops to evaluate GTM effectiveness, iterate quickly and scale winning programs
Fluency with AI‑powered marketing and analytics tools and processes
Compensation Targeted salary: $153,000 – $180,000 / yr in Denver, Phoenix, Atlanta, and Las Vegas; $180,000 – $210,000 / yr for San Francisco & New York. Final offers are determined by candidate experience and other factors.
Work Location & Office Expectations Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees in those locations will be expected to work from the office on designated days approximately 2‑3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function & Industries Marketing and Sales; Software Development
EEO Statement Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.
Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.
Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice.
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Senior Product Marketing Manager, Payroll GTM
role at
Gusto
About Gusto At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff—like payroll, health insurance, 401(k)s, and HR—so owners can focus on their craft and customers. With teams in Denver, San Francisco, and New York, we’re proud to support more than 400,000 small businesses across the country, and we’re building a workplace that represents and celebrates the customers we serve. Learn more about our Total Rewards philosophy.
About The Role As the Senior Product Marketing Manager for Payroll GTM, you will own the narrative, positioning, and go‑to‑market strategy for Gusto’s Payroll platform across self‑serve and sales‑assisted channels. This role is ideal for a PMM who loves to live in the intersection of customer insight → product strategy → GTM execution, and thrives in an environment where clarity, analytical rigor, and cross‑functional leadership directly shape business outcomes. We’re looking for a full‑stack PMM who builds trust quickly, can collaborate deeply across diverse teams, actively seeks out alternate perspectives, and influences stakeholders through clarity, effective storytelling, and well‑reasoned recommendations.
What You Will Own
End‑to‑end narrative for Payroll: positioning, messaging frameworks, competitive differentiation, and vertical‑specific stories grounded in qualitative and quantitative insight
Translation of customer jobs‑to‑be‑done, market dynamics, and product vision into compelling, data‑backed recommendations for Product and company leadership
Cross‑channel GTM strategies that tie customer needs, funnel insights, and competitive context into clear plans that drive top‑of‑funnel growth and activation
Launch strategy, planning, and measurement for payroll features and improvements across self‑serve and partner channels
Partnership with Sales and Enablement teams to build high‑quality, segment‑specific pitch decks, ROI models, value prop guides, and product materials that articulate Gusto’s differentiated payroll and platform value
What We’re Looking For
8–10+ years in Product Marketing or related roles with deep experience in positioning, messaging, customer insight, and GTM execution
Experience marketing SMB‑focused software, ideally in fintech, compliance, or other regulated/complex industries
Demonstrated success driving measurable business impact in a multi‑product SaaS environment
Experience setting KPIs and designing feedback loops to evaluate GTM effectiveness, iterate quickly and scale winning programs
Fluency with AI‑powered marketing and analytics tools and processes
Compensation Targeted salary: $153,000 – $180,000 / yr in Denver, Phoenix, Atlanta, and Las Vegas; $180,000 – $210,000 / yr for San Francisco & New York. Final offers are determined by candidate experience and other factors.
Work Location & Office Expectations Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees in those locations will be expected to work from the office on designated days approximately 2‑3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function & Industries Marketing and Sales; Software Development
EEO Statement Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.
Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.
Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice.
#J-18808-Ljbffr