BrainWorks
Omnichannel Marketing Manager
at
BrainWorks
Location: Indianapolis, IN
Are you a hands‑on marketer who enjoys owning retail media and bringing digital strategies to life? Our client, an iconic household‑name brand in the better‑for‑you space, is seeking an Omnichannel Marketing Manager to execute and optimize digital and in‑store marketing programs across key retail partners. This role will focus primarily on digital and retail media execution while complementing those efforts with impactful in‑store activations, serving as a key driver of shopper engagement and conversion across the retail landscape.
Responsibilities
Plan and execute omnichannel marketing campaigns across digital and in‑store channels
Directly manage retail media networks, including activation, optimization, and performance reporting
Lead in‑store marketing initiatives that align with broader digital strategies
Support omnichannel programs across many key retailers
Manage a multi‑million‑dollar marketing budget and track performance against KPIs
Partner cross‑functionally with Sales, Brand, and internal stakeholders to support business objectives
Ideal Candidate
Bachelor’s degree in marketing or other business‑related field with 5+ years of experience in marketing
2+ years of experience within CPG, ideally with an emerging or high‑growth brand
Hands‑on experience managing digital campaigns and retail media programs
Experience owning retail media execution internally rather than solely through agencies
Exposure to shopper or in‑store marketing is a plus
Budget management experience or comfort managing a few million dollars in spend
Strong organizational, analytical, and communication skills
BrainWorks, a Top 50 Hunt Scanlon executive search firm, has been delivering superior talent for over three decades to drive business performance. Our consultants are true experts in their fields, specializing in Consumer Products, Analytics, Accounting and Finance, Information Technology, Private Equity and Corporate Development, Sales and Marketing.
When you partner with BrainWorks, you gain trusted consultants who combine industry expertise with a commitment to understanding your business needs. Visit us at brainworksinc.com.
Referral bonus: Referrals increase your chances of interviewing at BrainWorks by 2x.
Job Details Category:
Consumer Products
Industries:
Food & Beverages, Market Research, Marketing and Advertising
Seniority level:
Mid‑Senior level
Employment type:
Full‑time
Job function:
Marketing and Sales
Job ID:
52474234967
#J-18808-Ljbffr
at
BrainWorks
Location: Indianapolis, IN
Are you a hands‑on marketer who enjoys owning retail media and bringing digital strategies to life? Our client, an iconic household‑name brand in the better‑for‑you space, is seeking an Omnichannel Marketing Manager to execute and optimize digital and in‑store marketing programs across key retail partners. This role will focus primarily on digital and retail media execution while complementing those efforts with impactful in‑store activations, serving as a key driver of shopper engagement and conversion across the retail landscape.
Responsibilities
Plan and execute omnichannel marketing campaigns across digital and in‑store channels
Directly manage retail media networks, including activation, optimization, and performance reporting
Lead in‑store marketing initiatives that align with broader digital strategies
Support omnichannel programs across many key retailers
Manage a multi‑million‑dollar marketing budget and track performance against KPIs
Partner cross‑functionally with Sales, Brand, and internal stakeholders to support business objectives
Ideal Candidate
Bachelor’s degree in marketing or other business‑related field with 5+ years of experience in marketing
2+ years of experience within CPG, ideally with an emerging or high‑growth brand
Hands‑on experience managing digital campaigns and retail media programs
Experience owning retail media execution internally rather than solely through agencies
Exposure to shopper or in‑store marketing is a plus
Budget management experience or comfort managing a few million dollars in spend
Strong organizational, analytical, and communication skills
BrainWorks, a Top 50 Hunt Scanlon executive search firm, has been delivering superior talent for over three decades to drive business performance. Our consultants are true experts in their fields, specializing in Consumer Products, Analytics, Accounting and Finance, Information Technology, Private Equity and Corporate Development, Sales and Marketing.
When you partner with BrainWorks, you gain trusted consultants who combine industry expertise with a commitment to understanding your business needs. Visit us at brainworksinc.com.
Referral bonus: Referrals increase your chances of interviewing at BrainWorks by 2x.
Job Details Category:
Consumer Products
Industries:
Food & Beverages, Market Research, Marketing and Advertising
Seniority level:
Mid‑Senior level
Employment type:
Full‑time
Job function:
Marketing and Sales
Job ID:
52474234967
#J-18808-Ljbffr