Atlantic Health System
The manager of marketing strategy is responsible for building relationships and serving as the marketing liaison with service line and site leaders across the health system to understand their business needs and objectives. This person will become an expert in understanding the patient journey throughout the health care continuum. The manager will translate service line and site business objectives into system-wide marketing strategies and ultimately actionable and measurable marketing campaigns while working with various marketing channel subject‑matter experts to build integrated marketing plans across channels. The role provides marketing guidance and support, builds strategic plans and deliverables to ensure the growth of key service lines and sites throughout Atlantic Health, and uses KPI measures to report on campaign results and continuously evolve marketing communications deliverables to meet consumer needs. The manager reports to the senior manager of marketing strategy.
Job Functions
Manage multiple service line/site relationships across Atlantic Health’s sites of care including hospitals, physicians’ offices, ambulatory care settings
Provide marketing guidance and planning discussions to service line and site leaders to address short‑term and long‑term business needs to drive growth and awareness
Collaborate with cross‑channel marketing subject‑matter experts in building integrated marketing plans that address service line/site business needs and objectives
Understand the patient journeys across the health care continuum and provide guidance to leaders and marketing subject‑matter experts in executing marketing/communication strategies
Provide expert guidance in understanding Atlantic Health’s demographic, socioeconomic, and competitive landscapes
Track, measure and report on marketing metrics to monitor effectiveness and meet growth objectives
Serve as the key marketing liaison between service line/site leaders and senior leadership at Atlantic Health
Other Duties as assigned
Qualifications
Bachelor’s Degree in Marketing or Communication. MBA preferred
Minimum 5 years of relevant job experience
Experience building omni‑channel marketing plans informed by data and insights with excellent communication/influence skills
About Us At Atlantic Health System, we promise that anyone who enters one of our facilities will receive the highest quality care delivered at the right time, place, and cost. We are headquartered in Morristown, New Jersey and are one of the leading non‑profit health care systems in the nation. Our facilities and sites of care include:
Morristown Medical Center, Morristown, NJ
Overlook Medical Center, Summit, NJ
Newton Medical Center, Newton, NJ
Chilton Medical Center, Pompton Plains, NJ
Hackettstown Medical Center, Hackettstown, NJ
Goryeb Children’s Hospital, Morristown, NJ
CentraState Healthcare System, Freehold, NJ
Atlantic Home Care and Hospice
Atlantic Mobile Health
Atlantic Rehabilitation
We also have more than 900 community‑based healthcare providers affiliated through Atlantic Medical Group. Atlantic Accountable Care Organization is one of the largest ACOs in the nation, and we are a member of AllSpire Health Partners.
100 Best Companies to Work For ® and FORTUNE® magazine for 15 years
Best Places to Work in Healthcare – Modern Healthcare
150 Top Places to Work in Healthcare – Becker’s Healthcare
100 Accountable Care Organizations to Know – Becker’s Hospital Review
Best Employers for Workers over 50 – AARP
Gold‑Level "Well Workplace": Wellness Council of America (WELCOA)
One of the 100 Best Workplaces for “Millennials” – Great Place to Work® and FORTUNE® magazine
One of the 20 Best Workplaces in Health Care – Great Place to Work® and FORTUNE® magazine
Official Health Care Partner of the New York Jets
NJ Sustainable Business
About the Team Atlantic Health System is at the forefront of medicine, building healthier communities through more than 18,000 team members and 4,800 affiliated physicians. We offer more than 400 sites of care, including eight award‑winning medical centers, and specialize in cardiovascular, cancer, orthopedics, neuroscience, pediatrics, women’s health and rehabilitation medicine. Atlantic Medical Group, comprising 1,000 physicians and advanced practice providers, represents one of the largest multi‑specialty practices in New Jersey.
Job Info
Job Identification: 21173
Job Category: Marketing and Communications
Posting Date: 12/16/2025
Job Schedule: Full‑Time
Location: 475 South Street, Morristown, NJ, 07960, US
EEO STATEMENT: Atlantic Health System, Inc. is an equal employment opportunity employer and federal contractor or subcontractor, abiding by applicable laws to protect applicants and employees from discrimination in hiring, promotion, discharge, pay, fringe benefits, job training, classification, referral, and other aspects of employment, on the basis of race, color, religion, sex (including pregnancy, gender identity and sexual orientation), national origin, citizenship status, disability, age, genetics, or veteran status.
Note: In compliance with the NJ Pay Transparency Act (effective Sunday, June 1, 2025), all job postings will include the hourly wage or salary (or a range), as well as this summary of benefits. Final compensation and benefit eligibility may vary by role and employment status and will be confirmed at the time of offer.
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Job Functions
Manage multiple service line/site relationships across Atlantic Health’s sites of care including hospitals, physicians’ offices, ambulatory care settings
Provide marketing guidance and planning discussions to service line and site leaders to address short‑term and long‑term business needs to drive growth and awareness
Collaborate with cross‑channel marketing subject‑matter experts in building integrated marketing plans that address service line/site business needs and objectives
Understand the patient journeys across the health care continuum and provide guidance to leaders and marketing subject‑matter experts in executing marketing/communication strategies
Provide expert guidance in understanding Atlantic Health’s demographic, socioeconomic, and competitive landscapes
Track, measure and report on marketing metrics to monitor effectiveness and meet growth objectives
Serve as the key marketing liaison between service line/site leaders and senior leadership at Atlantic Health
Other Duties as assigned
Qualifications
Bachelor’s Degree in Marketing or Communication. MBA preferred
Minimum 5 years of relevant job experience
Experience building omni‑channel marketing plans informed by data and insights with excellent communication/influence skills
About Us At Atlantic Health System, we promise that anyone who enters one of our facilities will receive the highest quality care delivered at the right time, place, and cost. We are headquartered in Morristown, New Jersey and are one of the leading non‑profit health care systems in the nation. Our facilities and sites of care include:
Morristown Medical Center, Morristown, NJ
Overlook Medical Center, Summit, NJ
Newton Medical Center, Newton, NJ
Chilton Medical Center, Pompton Plains, NJ
Hackettstown Medical Center, Hackettstown, NJ
Goryeb Children’s Hospital, Morristown, NJ
CentraState Healthcare System, Freehold, NJ
Atlantic Home Care and Hospice
Atlantic Mobile Health
Atlantic Rehabilitation
We also have more than 900 community‑based healthcare providers affiliated through Atlantic Medical Group. Atlantic Accountable Care Organization is one of the largest ACOs in the nation, and we are a member of AllSpire Health Partners.
100 Best Companies to Work For ® and FORTUNE® magazine for 15 years
Best Places to Work in Healthcare – Modern Healthcare
150 Top Places to Work in Healthcare – Becker’s Healthcare
100 Accountable Care Organizations to Know – Becker’s Hospital Review
Best Employers for Workers over 50 – AARP
Gold‑Level "Well Workplace": Wellness Council of America (WELCOA)
One of the 100 Best Workplaces for “Millennials” – Great Place to Work® and FORTUNE® magazine
One of the 20 Best Workplaces in Health Care – Great Place to Work® and FORTUNE® magazine
Official Health Care Partner of the New York Jets
NJ Sustainable Business
About the Team Atlantic Health System is at the forefront of medicine, building healthier communities through more than 18,000 team members and 4,800 affiliated physicians. We offer more than 400 sites of care, including eight award‑winning medical centers, and specialize in cardiovascular, cancer, orthopedics, neuroscience, pediatrics, women’s health and rehabilitation medicine. Atlantic Medical Group, comprising 1,000 physicians and advanced practice providers, represents one of the largest multi‑specialty practices in New Jersey.
Job Info
Job Identification: 21173
Job Category: Marketing and Communications
Posting Date: 12/16/2025
Job Schedule: Full‑Time
Location: 475 South Street, Morristown, NJ, 07960, US
EEO STATEMENT: Atlantic Health System, Inc. is an equal employment opportunity employer and federal contractor or subcontractor, abiding by applicable laws to protect applicants and employees from discrimination in hiring, promotion, discharge, pay, fringe benefits, job training, classification, referral, and other aspects of employment, on the basis of race, color, religion, sex (including pregnancy, gender identity and sexual orientation), national origin, citizenship status, disability, age, genetics, or veteran status.
Note: In compliance with the NJ Pay Transparency Act (effective Sunday, June 1, 2025), all job postings will include the hourly wage or salary (or a range), as well as this summary of benefits. Final compensation and benefit eligibility may vary by role and employment status and will be confirmed at the time of offer.
#J-18808-Ljbffr