Human8
Brand Activation Manager
Location: New York
Department: Growth Office
Base salary: approximately $76,000 (individual compensation varies with experience, location, etc.)
Responsibilities
Co‑develop U.S. marketing plans with the Head of Growth and Regional Managing Director, ensuring alignment with global direction.
Define campaign goals and identify relevant opportunities, channels, and tactics for regional brand activation (e.g., networking, media relations).
Manage and track budgets effectively.
Lead quarterly reporting meetings with key stakeholders to review activation performance and refine plans for upcoming quarters.
Conduct regular check‑ins with the U.S. Managing Director.
Campaign and event activation For every marketing initiative, you’ll create a plan detailing the touchpoints to bring it to life.
Owned Events
Identify the need for owned (digital or in‑person) events and align with the U.S. Managing Director.
Collaborate with Marketing team members to launch events successfully.
Coordinate invitation management with Marketing Consultants.
Schedule and host technical and content dry runs to prepare presenters.
Analyze performance of invitation and follow‑up efforts.
Paid Events (conferences & speeches)
Spot opportunities for sponsorships, stage presentations, and networking.
Mobilize Marketing Consultants for submissions and support with writing and copy editing.
Organize dry runs and design support post‑acceptance, involving relevant subject experts.
Provide guidelines to presenters and attendees before events.
Gather feedback post‑event to capture learnings and identify case study opportunities.
Communication & stakeholder engagement
Keep leaders informed of marketing plans and progress.
Mobilize sales teams for local initiatives (e.g., event invitations, speech submissions, training opportunities, case or blog writing).
Draft and distribute press releases to local media agencies and track coverage.
Plan and create social posts highlighting U.S. marketing activities.
Lead Management
Qualify and assign leads in HubSpot.
Activate Marketing Consultants to follow up on qualified leads promptly.
Generate leads through local initiatives (conferences, events, editorials, etc.).
Ensure timely follow‑up on incoming requests within 24 hours.
Qualifications
Bachelor’s degree or higher.
Minimum 3 years of marketing experience with a diverse skill set.
Strong relationship‑building and problem‑solving skills.
Excellent project management capabilities – setting clear goals, creating timelines and ensuring smooth execution.
Experience with digital marketing tools (e.g., HubSpot, WordPress) is a plus.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales, Market Research
Referrals increase your chances of interviewing at Human8 by 2×.
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Base salary: approximately $76,000 (individual compensation varies with experience, location, etc.)
Responsibilities
Co‑develop U.S. marketing plans with the Head of Growth and Regional Managing Director, ensuring alignment with global direction.
Define campaign goals and identify relevant opportunities, channels, and tactics for regional brand activation (e.g., networking, media relations).
Manage and track budgets effectively.
Lead quarterly reporting meetings with key stakeholders to review activation performance and refine plans for upcoming quarters.
Conduct regular check‑ins with the U.S. Managing Director.
Campaign and event activation For every marketing initiative, you’ll create a plan detailing the touchpoints to bring it to life.
Owned Events
Identify the need for owned (digital or in‑person) events and align with the U.S. Managing Director.
Collaborate with Marketing team members to launch events successfully.
Coordinate invitation management with Marketing Consultants.
Schedule and host technical and content dry runs to prepare presenters.
Analyze performance of invitation and follow‑up efforts.
Paid Events (conferences & speeches)
Spot opportunities for sponsorships, stage presentations, and networking.
Mobilize Marketing Consultants for submissions and support with writing and copy editing.
Organize dry runs and design support post‑acceptance, involving relevant subject experts.
Provide guidelines to presenters and attendees before events.
Gather feedback post‑event to capture learnings and identify case study opportunities.
Communication & stakeholder engagement
Keep leaders informed of marketing plans and progress.
Mobilize sales teams for local initiatives (e.g., event invitations, speech submissions, training opportunities, case or blog writing).
Draft and distribute press releases to local media agencies and track coverage.
Plan and create social posts highlighting U.S. marketing activities.
Lead Management
Qualify and assign leads in HubSpot.
Activate Marketing Consultants to follow up on qualified leads promptly.
Generate leads through local initiatives (conferences, events, editorials, etc.).
Ensure timely follow‑up on incoming requests within 24 hours.
Qualifications
Bachelor’s degree or higher.
Minimum 3 years of marketing experience with a diverse skill set.
Strong relationship‑building and problem‑solving skills.
Excellent project management capabilities – setting clear goals, creating timelines and ensuring smooth execution.
Experience with digital marketing tools (e.g., HubSpot, WordPress) is a plus.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales, Market Research
Referrals increase your chances of interviewing at Human8 by 2×.
#J-18808-Ljbffr