Dimensional Fund Advisors
Senior Associate, Channel Marketing (Paid Social Campaigns)
Dimensional Fund Advisors, Austin, Texas, us, 78716
Senior Associate, Channel Marketing (Paid Social Campaigns)
At Dimensional, we’re focused on changing the way people think and feel about investing. Our goal is to stay on the leading edge of research and implementation while also providing an extraordinary client experience. As the firm’s growth accelerates around the world, a strategic marketing program that supports the business while maintaining Dimensional’s values is critical to our continued success.
Job Description The Channel Marketing team is responsible for developing and executing a dynamic global marketing strategy that enables our sales teams to successfully connect with our clients and prospects. The Senior Associate role will support the team with a focus on paid media, content execution, email support, and analytics to support the sales pipeline and lead handoff activities. This role will manage paid social campaigns (with a strong emphasis on LinkedIn), assist with content development and placement across channels and digital properties, help build targeted email communications, and deliver performance insights.
Responsibilities
Identify opportunities for content promotion and develop, execute and optimize paid social campaigns, primarily on LinkedIn Campaigns Manager.
Assist team in managing monthly budget allocations across platform and campaign types.
Support planning and setup of future additional paid media opportunities (Google Ads on YouTube, X, etc.).
Partner with content and creative teams to develop ad copy and assets.
Assist with email campaign creation, segmentation, and quality assurance.
Build and maintain dashboards and reports using Power BI to provide an omni‑channel and holistic view of channel marketing impact and identify trends/areas for improvement.
Collaborate closely with channel marketing peers to ensure messaging, paid activities, and reporting all align to the needs of current campaigns and sales teams’ goals.
Qualifications
5+ years of experience in channel, digital or content marketing, ideally in financial services, fintech or similar B2B2C environments.
Proven hands‑on experience with LinkedIn Campaign Manager.
Proficiency in Power BI for dashboarding and analysis, and experience working with a CRM (Dynamics, Salesforce, etc.).
Familiarity with paid media platforms such as Meta Ads Manager, Google Ads.
Understanding of email best practices and automation platforms (e.g., ClickDimensions, Consumer Insights and Journeys, Hubspot, Pardot, Marketing Cloud).
Experience writing and editing promotional content.
Experience working cross‑functionally with various business partners (creative, editorial, legal, compliance, technology).
Experience extracting results and identifying patterns from raw data.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Equal Employment Opportunity Statement It is the policy of the Company to provide equal opportunity for all employees and applicants. The Company recruits, hires, trains, promotes, compensates, and administers all personnel actions without regard to actual or perceived race, color, religion, religious practice, creed, sex, sex stereotyping, pregnancy, caregiver status, gender, gender identity, gender expression, transgender identity, national origin, age, mental or physical disability, ancestry, medical condition, marital status, familial status, domestic partnership status, military or veteran status or service, unemployment status, citizenship status or alienage, sexual orientation, status as a victim of domestic violence, status as a victim of stalking, status as a victim of sex offenses, genetic information, political activities or recreational activities, arrest or conviction record, salary history, natural hairstyle or any other status protected by applicable law except as otherwise required or permitted by law or regulation applicable to the Company or its affiliates.
Referral Referrals increase your chances of interviewing at Dimensional Fund Advisors by 2x.
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Job Description The Channel Marketing team is responsible for developing and executing a dynamic global marketing strategy that enables our sales teams to successfully connect with our clients and prospects. The Senior Associate role will support the team with a focus on paid media, content execution, email support, and analytics to support the sales pipeline and lead handoff activities. This role will manage paid social campaigns (with a strong emphasis on LinkedIn), assist with content development and placement across channels and digital properties, help build targeted email communications, and deliver performance insights.
Responsibilities
Identify opportunities for content promotion and develop, execute and optimize paid social campaigns, primarily on LinkedIn Campaigns Manager.
Assist team in managing monthly budget allocations across platform and campaign types.
Support planning and setup of future additional paid media opportunities (Google Ads on YouTube, X, etc.).
Partner with content and creative teams to develop ad copy and assets.
Assist with email campaign creation, segmentation, and quality assurance.
Build and maintain dashboards and reports using Power BI to provide an omni‑channel and holistic view of channel marketing impact and identify trends/areas for improvement.
Collaborate closely with channel marketing peers to ensure messaging, paid activities, and reporting all align to the needs of current campaigns and sales teams’ goals.
Qualifications
5+ years of experience in channel, digital or content marketing, ideally in financial services, fintech or similar B2B2C environments.
Proven hands‑on experience with LinkedIn Campaign Manager.
Proficiency in Power BI for dashboarding and analysis, and experience working with a CRM (Dynamics, Salesforce, etc.).
Familiarity with paid media platforms such as Meta Ads Manager, Google Ads.
Understanding of email best practices and automation platforms (e.g., ClickDimensions, Consumer Insights and Journeys, Hubspot, Pardot, Marketing Cloud).
Experience writing and editing promotional content.
Experience working cross‑functionally with various business partners (creative, editorial, legal, compliance, technology).
Experience extracting results and identifying patterns from raw data.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Equal Employment Opportunity Statement It is the policy of the Company to provide equal opportunity for all employees and applicants. The Company recruits, hires, trains, promotes, compensates, and administers all personnel actions without regard to actual or perceived race, color, religion, religious practice, creed, sex, sex stereotyping, pregnancy, caregiver status, gender, gender identity, gender expression, transgender identity, national origin, age, mental or physical disability, ancestry, medical condition, marital status, familial status, domestic partnership status, military or veteran status or service, unemployment status, citizenship status or alienage, sexual orientation, status as a victim of domestic violence, status as a victim of stalking, status as a victim of sex offenses, genetic information, political activities or recreational activities, arrest or conviction record, salary history, natural hairstyle or any other status protected by applicable law except as otherwise required or permitted by law or regulation applicable to the Company or its affiliates.
Referral Referrals increase your chances of interviewing at Dimensional Fund Advisors by 2x.
#J-18808-Ljbffr