INSPYR
Video Marketing Specialist – CTV & Digital Content
Location:
Fully Remote, work from home
Duration:
Three months to start, most likely will be extended for an additional three months
Pay Rate:
$25 to $35 per hour (Depends on experience in relation to the role)
Work Authorization:
Authorized to work in the United States without the need for sponsorship. (Either now or in the future)
Summary
15–30 second connected TV advertisements that drive measurable performance outcomes, with cross-channel adaptation for social, OTT, display, and digital campaigns.
Need to create 3 creatives a month with 2-3 variants
As we scale out our digital advertising efforts, we’re building a creative team that understands both the art of storytelling and the science of performance marketing — particularly in the rapidly growing Connected TV (CTV) space.
We’re looking for a Video Marketing Specialist / Digital Content Creator to own the end-to-end production of short-form CTV advertisements (15–30 seconds) designed to capture attention, communicate value, and drive conversions.
You’ll work closely with marketing, brand, and performance teams to translate campaign strategies into compelling video assets that meet strict platform specifications while maintaining creative excellence.
This role also involves repurposing CTV content for social media, OTT platforms, display ads, email, and landing pages.
The ideal candidate blends creative vision with technical precision—someone who understands frame-by-frame storytelling constraints, has deep knowledge of CTV/OTT ad specs (Roku, Hulu, YouTube TV, etc.), and can optimize content based on performance data.
Whether you’re a rising talent eager to specialize in CTV or a seasoned video marketer ready to lead creative strategy, we want to hear from you.
Key Responsibilities CTV-Specific Production (Primary Focus)
Concept, storyboard, and produce 15–30 second CTV advertisements optimized for viewability, completion rate and conversion
Ensure all CTV assets meet platform-specific requirements (Roku, Hulu, Amazon Fire TV, YouTube TV, Samsung TV Plus) including: - Aspect ratios: 16:9 (1920x1080), with awareness of 4K deliverables where required - Encoding specs: H.264/H.265 codec, MP4 container, minimum 15 Mbps bitrate - Audio: AAC stereo, -24 LUFS loudness normalization - File size and duration compliance per platform
Implement proper QA protocols: safe zones, caption/subtitle embedding (SRT/VTT), color-safe output, and frame-accurate trimming
Collaboration with Copywriters and Brand Teams
Collaborate with copywriters and brand teams on scripting that fits 15–30s constraints while communicating key value propositions
Cross-Channel Repurposing
Adapt CTV master assets into social formats: 9:16 (Stories/Reels/TikTok), 1:1 (Feed), 4:5 (Instagram Feed)
Create motion and static variants for display, programmatic, and email campaigns
Resize and re-edit for OTT pre-roll (6s, 15s bumpers) and YouTube (skippable/non-skippable)
Develop storyboards and shot lists for multi-platform campaigns
Performance & Optimization
Partner with media/performance teams to analyze creative performance (VTR, CTR, completion rate, CPA)
Execute A/B and multivariate creative tests; iterate based on data insights
Maintain creative test velocity: minimum 2-3 new variants per campaign cycle
Document learnings and contribute to internal creative best practices
Collaboration & Workflow
Manage projects through Monday.com or Microsoft Teams
Participate in creative reviews, feedback sessions, and cross-functional planning
Maintain organized asset libraries and version control
Support brand consistency across all channels
Must-Have Qualifications Junior Level \ 1–2 years in video production/editing for digital advertising
At least 1 CTV/OTT ad sample (15–30s); 2–3 social video samples; basic storyboard examples
Strong editing fundamentals, understanding of ad specs, eagerness to learn CTV ecosystem
Mid-Level
3–5 years in video marketing, digital advertising, or agency environment
3+ CTV/OTT ads with documented performance outcomes (CTR, VTR, completion rates); A/B test examples; storyboards
Proven ability to optimize for performance, cross-channel adaptation experience, can work independently
Senior
6+ years with leadership experience in video/creative teams
Comprehensive portfolio with campaign case studies, performance lift documentation, strategic recommendations
Creative strategy ownership, team mentorship, campaign optimization, stakeholder management
All Levels Must Demonstrate
Proficiency in Adobe Premiere Pro and After Effects (or DaVinci Resolve equivalent)
Understanding of CTV ad ecosystem: programmatic buying, DSP platforms, measurement methodologies
Knowledge of video encoding, compression, and delivery standards
Strong visual storytelling within strict time constraints
Ability to write or collaborate on ad copy and CTAs
Nice-to-Have
Experience with The Trade Desk, DV360, Google Ad Manager, or Roku Direct Publisher
Motion graphics expertise: After Effects expressions, Cinema 4D, or similar
Sound design and audio mixing capabilities
Familiarity with broadcast/linear TV ad production
Experience in B2B/Enterprise customer verticals
Knowledge of accessibility standards (WCAG) for video
Photography/cinematography skills for original content capture
Experience managing external vendors, freelancers, or agency partners
Core Technical Skills & Tools Video Editing & Production
Adobe Premiere Pro, After Effects, Media Encoder
DaVinci Resolve, Final Cut Pro X
Avid Media Composer (preferred for broadcast backgrounds)
Design & Graphics
Adobe Photoshop, Illustrator
Figma (for storyboards, mockups, collaboration)
After Effects expressions/scripting
Collaboration & Project Management
Frame.io, Wipster, or similar review platforms
Monday.com, Notion, Microsoft Teams
Google Workspace / Microsoft 365
Ad Platforms & Specs Knowledge
Roku Ad Specs, Hulu/Disney+ Ad Requirements, Amazon Fire TV, YouTube TV
The Trade Desk, DV360, Google Ad Manager
Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager
VAST/VPAID tag familiarity
Mountain and Simplifi ad platforms (optional)
Encoding & Delivery
H.264/H.265 encoding, MP4/MOV containers
Bitrate optimization (15–25 Mbps for CTV)
Caption embedding: SRT, VTT, CEA-608/708
Color management: Rec. 709, HDR awareness
Sample Success Metrics / KPIs First 3 Months (Onboarding & Foundation)
Complete platform-specific spec training and produce first CTV ad independently (optional)
Deliver 2–3 CTV ad variants that pass QA and platform compliance
Establish baseline creative performance benchmarks
First 6 Months (Optimization & Velocity)
Maintain creative test velocity of 8–12 new CTV variants/month
Improve average Video Completion Rate (VCR) by % over baseline
Reduce average cost per completed view by 15% through creative optimization
Successfully repurpose CTV assets into 3+ channel formats per campaign
Core KPIs to Track
Video Completion Rate (VCR): Target 70%+ for 15s, 60%+ for 30s
View-Through Rate (VTR): Campaign-specific targets
Click-Through Rate (CTR): Benchmark against industry standards
Cost Per Acquisition (CPA): Creative contribution to efficiency
Creative Test Velocity: New variants produced per sprint/month
Our benefits package includes:
Comprehensive medical benefits
Competitive pay
401(k) retirement plan
…and much more!
About INSPYR Solutions Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients’ business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.
INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
Information collected and processed through your application with INSPYR Solutions (including any job applications you choose to submit) is subject to INSPYR Solutions’ Privacy Policy and INSPYR Solutions’ AI and Automated Employment Decision Tool Policy: https://www.inspyrsolutions.com/policies/. By submitting an application, you are consenting to being contacted by INSPYR Solutions through phone, email, or text.
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Fully Remote, work from home
Duration:
Three months to start, most likely will be extended for an additional three months
Pay Rate:
$25 to $35 per hour (Depends on experience in relation to the role)
Work Authorization:
Authorized to work in the United States without the need for sponsorship. (Either now or in the future)
Summary
15–30 second connected TV advertisements that drive measurable performance outcomes, with cross-channel adaptation for social, OTT, display, and digital campaigns.
Need to create 3 creatives a month with 2-3 variants
As we scale out our digital advertising efforts, we’re building a creative team that understands both the art of storytelling and the science of performance marketing — particularly in the rapidly growing Connected TV (CTV) space.
We’re looking for a Video Marketing Specialist / Digital Content Creator to own the end-to-end production of short-form CTV advertisements (15–30 seconds) designed to capture attention, communicate value, and drive conversions.
You’ll work closely with marketing, brand, and performance teams to translate campaign strategies into compelling video assets that meet strict platform specifications while maintaining creative excellence.
This role also involves repurposing CTV content for social media, OTT platforms, display ads, email, and landing pages.
The ideal candidate blends creative vision with technical precision—someone who understands frame-by-frame storytelling constraints, has deep knowledge of CTV/OTT ad specs (Roku, Hulu, YouTube TV, etc.), and can optimize content based on performance data.
Whether you’re a rising talent eager to specialize in CTV or a seasoned video marketer ready to lead creative strategy, we want to hear from you.
Key Responsibilities CTV-Specific Production (Primary Focus)
Concept, storyboard, and produce 15–30 second CTV advertisements optimized for viewability, completion rate and conversion
Ensure all CTV assets meet platform-specific requirements (Roku, Hulu, Amazon Fire TV, YouTube TV, Samsung TV Plus) including: - Aspect ratios: 16:9 (1920x1080), with awareness of 4K deliverables where required - Encoding specs: H.264/H.265 codec, MP4 container, minimum 15 Mbps bitrate - Audio: AAC stereo, -24 LUFS loudness normalization - File size and duration compliance per platform
Implement proper QA protocols: safe zones, caption/subtitle embedding (SRT/VTT), color-safe output, and frame-accurate trimming
Collaboration with Copywriters and Brand Teams
Collaborate with copywriters and brand teams on scripting that fits 15–30s constraints while communicating key value propositions
Cross-Channel Repurposing
Adapt CTV master assets into social formats: 9:16 (Stories/Reels/TikTok), 1:1 (Feed), 4:5 (Instagram Feed)
Create motion and static variants for display, programmatic, and email campaigns
Resize and re-edit for OTT pre-roll (6s, 15s bumpers) and YouTube (skippable/non-skippable)
Develop storyboards and shot lists for multi-platform campaigns
Performance & Optimization
Partner with media/performance teams to analyze creative performance (VTR, CTR, completion rate, CPA)
Execute A/B and multivariate creative tests; iterate based on data insights
Maintain creative test velocity: minimum 2-3 new variants per campaign cycle
Document learnings and contribute to internal creative best practices
Collaboration & Workflow
Manage projects through Monday.com or Microsoft Teams
Participate in creative reviews, feedback sessions, and cross-functional planning
Maintain organized asset libraries and version control
Support brand consistency across all channels
Must-Have Qualifications Junior Level \ 1–2 years in video production/editing for digital advertising
At least 1 CTV/OTT ad sample (15–30s); 2–3 social video samples; basic storyboard examples
Strong editing fundamentals, understanding of ad specs, eagerness to learn CTV ecosystem
Mid-Level
3–5 years in video marketing, digital advertising, or agency environment
3+ CTV/OTT ads with documented performance outcomes (CTR, VTR, completion rates); A/B test examples; storyboards
Proven ability to optimize for performance, cross-channel adaptation experience, can work independently
Senior
6+ years with leadership experience in video/creative teams
Comprehensive portfolio with campaign case studies, performance lift documentation, strategic recommendations
Creative strategy ownership, team mentorship, campaign optimization, stakeholder management
All Levels Must Demonstrate
Proficiency in Adobe Premiere Pro and After Effects (or DaVinci Resolve equivalent)
Understanding of CTV ad ecosystem: programmatic buying, DSP platforms, measurement methodologies
Knowledge of video encoding, compression, and delivery standards
Strong visual storytelling within strict time constraints
Ability to write or collaborate on ad copy and CTAs
Nice-to-Have
Experience with The Trade Desk, DV360, Google Ad Manager, or Roku Direct Publisher
Motion graphics expertise: After Effects expressions, Cinema 4D, or similar
Sound design and audio mixing capabilities
Familiarity with broadcast/linear TV ad production
Experience in B2B/Enterprise customer verticals
Knowledge of accessibility standards (WCAG) for video
Photography/cinematography skills for original content capture
Experience managing external vendors, freelancers, or agency partners
Core Technical Skills & Tools Video Editing & Production
Adobe Premiere Pro, After Effects, Media Encoder
DaVinci Resolve, Final Cut Pro X
Avid Media Composer (preferred for broadcast backgrounds)
Design & Graphics
Adobe Photoshop, Illustrator
Figma (for storyboards, mockups, collaboration)
After Effects expressions/scripting
Collaboration & Project Management
Frame.io, Wipster, or similar review platforms
Monday.com, Notion, Microsoft Teams
Google Workspace / Microsoft 365
Ad Platforms & Specs Knowledge
Roku Ad Specs, Hulu/Disney+ Ad Requirements, Amazon Fire TV, YouTube TV
The Trade Desk, DV360, Google Ad Manager
Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager
VAST/VPAID tag familiarity
Mountain and Simplifi ad platforms (optional)
Encoding & Delivery
H.264/H.265 encoding, MP4/MOV containers
Bitrate optimization (15–25 Mbps for CTV)
Caption embedding: SRT, VTT, CEA-608/708
Color management: Rec. 709, HDR awareness
Sample Success Metrics / KPIs First 3 Months (Onboarding & Foundation)
Complete platform-specific spec training and produce first CTV ad independently (optional)
Deliver 2–3 CTV ad variants that pass QA and platform compliance
Establish baseline creative performance benchmarks
First 6 Months (Optimization & Velocity)
Maintain creative test velocity of 8–12 new CTV variants/month
Improve average Video Completion Rate (VCR) by % over baseline
Reduce average cost per completed view by 15% through creative optimization
Successfully repurpose CTV assets into 3+ channel formats per campaign
Core KPIs to Track
Video Completion Rate (VCR): Target 70%+ for 15s, 60%+ for 30s
View-Through Rate (VTR): Campaign-specific targets
Click-Through Rate (CTR): Benchmark against industry standards
Cost Per Acquisition (CPA): Creative contribution to efficiency
Creative Test Velocity: New variants produced per sprint/month
Our benefits package includes:
Comprehensive medical benefits
Competitive pay
401(k) retirement plan
…and much more!
About INSPYR Solutions Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients’ business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.
INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
Information collected and processed through your application with INSPYR Solutions (including any job applications you choose to submit) is subject to INSPYR Solutions’ Privacy Policy and INSPYR Solutions’ AI and Automated Employment Decision Tool Policy: https://www.inspyrsolutions.com/policies/. By submitting an application, you are consenting to being contacted by INSPYR Solutions through phone, email, or text.
#J-18808-Ljbffr