Anna Beck Designs, Inc
Ecommerce & Marketing Manager
Anna Beck Designs, Inc, California, Missouri, United States, 65018
Founded in Los Angeles in 2003, Anna Beck is a fine jewelry brand rooted in craftsmanship, connection, and community. Each piece is handcrafted in Bali using traditional Balinese techniques that celebrate the beauty of imperfection and the art of human touch. Guided by a philosophy of kindness and mindfulness, Anna Beck designs meaningful, wearable keepsakes that blend timeless design with soulful intention.
About the Role Anna Beck is seeking a highly skilled, visually minded, and analytically driven Ecommerce Manager to own and optimize our digital storefront. This role requires someone who can think like a strategist, act like a merchant, and move like a data analyst, balancing brand storytelling with measurable performance. In this role, you’ll oversee the day‑to‑day management, growth, and optimization of our Shopify site, ensuring a seamless customer experience that aligns with both creative direction and business goals. You will develop marketing strategies and calendars and follow through on implementation. You’ll collaborate cross‑functionally with marketing, design, and operations while reporting directly to the CEO to drive traffic, increase conversion, and elevate the brand’s online presence.
Key Responsibilities
Manage and maintain all aspects of the Shopify storefront, including homepage updates, product uploads, navigation, and collection pages.
Execute seasonal merchandising strategies that reflect brand storytelling and drive conversion.
Partner closely with the CEO and creative team to translate campaign and product launches into compelling digital experiences.
Ensure visual consistency across all site assets – photography, copy, and layout – aligning with brand standards.
Conduct regular site audits to identify opportunities for optimization, improved UX, and speed/performance enhancements.
Analytics & Performance Optimization
Monitor key ecommerce metrics (traffic, conversion rate, AOV, CAC, bounce rate, and revenue) and identify opportunities for growth.
Use Google Analytics, Shopify Analytics, and Klaviyo to develop insights that inform design, content, and promotional strategies.
Run A/B tests and implement learnings to improve conversion rate and customer retention.
Create regular reports and performance dashboards for leadership, providing actionable insights and recommendations.
Marketing
Develop and execute marketing campaigns aligned with business goals.
Manage brand positioning, messaging, and voice across all channels.
Oversee digital marketing efforts (email, social, paid media, SEO, content).
Campaign & Content Coordination
Collaborate with the marketing and design teams on campaign launches, product drops, and promotional moments.
Manage content updates tied to seasonal stories, brand partnerships, or new collections.
Ensure all creative assets, product pages, and storytelling align with campaign goals and messaging.
Customer Experience & Retention
Partner with operations and customer service to ensure a frictionless post‑purchase experience.
Support loyalty and retention initiatives, including email/SMS segmentation and onsite personalization.
Identify and test new tools or integrations that enhance user experience and retention.
Cross‑Functional Leadership
Act as the digital hub between creative, marketing, and operations, ensuring priorities stay aligned across teams.
Own timelines, briefs, and deliverables related to site content and launches.
Collaborate directly with the CEO on ecommerce strategy, sales forecasting, and digital growth planning.
Qualifications
4–6 years of hands‑on ecommerce management experience, ideally in jewelry, fashion, or lifestyle.
Deep expertise in Shopify (Plus experience preferred) and comfort managing integrations and apps.
Strong analytical skills with proficiency in Google Analytics, Klaviyo, and Excel/Sheets for performance tracking and reporting.
Strong visual sensibility and experience merchandising digital storefronts and collections.
Proven track record of improving conversion rates, AOV, and customer retention.
Working understanding of SEO, UX best practices, and onsite testing frameworks.
Ability to build out custom site pages.
Basic photo editing skills.
Organized, proactive, and collaborative – thrives in a founder‑led, entrepreneurial environment.
A balance of left‑ and right‑brain thinking: equally inspired by numbers and aesthetics.
You Are
Both analytical and creative – able to toggle between data dashboards and design mockups.
A Shopify expert who loves turning insights into action and ideas into polished execution.
A strategic thinker who understands how storytelling drives sales.
A self‑starter who takes ownership and accountability.
Benefits
Medical Insurance
401k Plan Participation
Paid time off
Employee discount
Join a values‑driven, collaborative team with room to innovate
To Apply Please send your resume, brief cover note and any work product or portfolio you wish to have considered to
jobs@annabeck.com
with the subject line:
Ecom/Marketing Manager Application – Anna Beck Designs .
#J-18808-Ljbffr
About the Role Anna Beck is seeking a highly skilled, visually minded, and analytically driven Ecommerce Manager to own and optimize our digital storefront. This role requires someone who can think like a strategist, act like a merchant, and move like a data analyst, balancing brand storytelling with measurable performance. In this role, you’ll oversee the day‑to‑day management, growth, and optimization of our Shopify site, ensuring a seamless customer experience that aligns with both creative direction and business goals. You will develop marketing strategies and calendars and follow through on implementation. You’ll collaborate cross‑functionally with marketing, design, and operations while reporting directly to the CEO to drive traffic, increase conversion, and elevate the brand’s online presence.
Key Responsibilities
Manage and maintain all aspects of the Shopify storefront, including homepage updates, product uploads, navigation, and collection pages.
Execute seasonal merchandising strategies that reflect brand storytelling and drive conversion.
Partner closely with the CEO and creative team to translate campaign and product launches into compelling digital experiences.
Ensure visual consistency across all site assets – photography, copy, and layout – aligning with brand standards.
Conduct regular site audits to identify opportunities for optimization, improved UX, and speed/performance enhancements.
Analytics & Performance Optimization
Monitor key ecommerce metrics (traffic, conversion rate, AOV, CAC, bounce rate, and revenue) and identify opportunities for growth.
Use Google Analytics, Shopify Analytics, and Klaviyo to develop insights that inform design, content, and promotional strategies.
Run A/B tests and implement learnings to improve conversion rate and customer retention.
Create regular reports and performance dashboards for leadership, providing actionable insights and recommendations.
Marketing
Develop and execute marketing campaigns aligned with business goals.
Manage brand positioning, messaging, and voice across all channels.
Oversee digital marketing efforts (email, social, paid media, SEO, content).
Campaign & Content Coordination
Collaborate with the marketing and design teams on campaign launches, product drops, and promotional moments.
Manage content updates tied to seasonal stories, brand partnerships, or new collections.
Ensure all creative assets, product pages, and storytelling align with campaign goals and messaging.
Customer Experience & Retention
Partner with operations and customer service to ensure a frictionless post‑purchase experience.
Support loyalty and retention initiatives, including email/SMS segmentation and onsite personalization.
Identify and test new tools or integrations that enhance user experience and retention.
Cross‑Functional Leadership
Act as the digital hub between creative, marketing, and operations, ensuring priorities stay aligned across teams.
Own timelines, briefs, and deliverables related to site content and launches.
Collaborate directly with the CEO on ecommerce strategy, sales forecasting, and digital growth planning.
Qualifications
4–6 years of hands‑on ecommerce management experience, ideally in jewelry, fashion, or lifestyle.
Deep expertise in Shopify (Plus experience preferred) and comfort managing integrations and apps.
Strong analytical skills with proficiency in Google Analytics, Klaviyo, and Excel/Sheets for performance tracking and reporting.
Strong visual sensibility and experience merchandising digital storefronts and collections.
Proven track record of improving conversion rates, AOV, and customer retention.
Working understanding of SEO, UX best practices, and onsite testing frameworks.
Ability to build out custom site pages.
Basic photo editing skills.
Organized, proactive, and collaborative – thrives in a founder‑led, entrepreneurial environment.
A balance of left‑ and right‑brain thinking: equally inspired by numbers and aesthetics.
You Are
Both analytical and creative – able to toggle between data dashboards and design mockups.
A Shopify expert who loves turning insights into action and ideas into polished execution.
A strategic thinker who understands how storytelling drives sales.
A self‑starter who takes ownership and accountability.
Benefits
Medical Insurance
401k Plan Participation
Paid time off
Employee discount
Join a values‑driven, collaborative team with room to innovate
To Apply Please send your resume, brief cover note and any work product or portfolio you wish to have considered to
jobs@annabeck.com
with the subject line:
Ecom/Marketing Manager Application – Anna Beck Designs .
#J-18808-Ljbffr