Citi
The U.S. Consumer Cards organization delivers a wide array of credit card services to individual consumers, small businesses, and co‑branded partners. Our focus is on credit cards, offering a comprehensive suite of products to meet client payment and lending needs.
To fulfill our brand promise, we operate as a client‑centric organization, providing a high tech, high touch experience across our U.S. relationship. Media is a critical growth area for Citi U.S. Consumer Cards, and the Media team drives profitable acquisition, key channel management, product launches, through‑line campaigns, testing, and marketing innovation.
Key Responsibilities
Manage trafficking, campaign setup, tagging, and QA processes across platforms (Google Ads, Microsoft Ads, SA360). Ensure campaigns adhere to allocated budgets, monitor spend, and adjust as needed to maintain pacing accuracy. Manage SEM automated bidding strategies, target adjustments, and weekly optimizations. Enforce account structures, naming conventions, negative keyword management, and compliance standards. Liaise with analytics, technology, and compliance teams to ensure flawless campaign execution. Identify opportunities to streamline delivery processes, reduce errors, and enhance efficiency through tooling or automation. Provide day‑to‑day guidance to analysts and associates, ensuring knowledge transfer and skills development. Troubleshoot campaign delivery issues—such as broken tags, trafficking errors, or spend anomalies—and elevate where necessary. Appropriately assess risk when business decisions are made, demonstrating consideration for reputation and safeguarding Citigroup, its clients, and assets by driving compliance with applicable laws, rules, and regulations. Qualifications
5‑8 years in SEM campaign execution or ad operations. Hands‑on experience with Google Ads, Microsoft Ads, SA360, GA4, and trafficking tools. Strong project management and organizational skills. Experience working in regulated industries (finance, healthcare, insurance) preferred. Ability to balance detail orientation with big‑picture operational improvements. Hands‑on keyboard agency experience a plus. Prior experience working in highly‑regulated industries preferred. Education
Bachelors/University degree or equivalent experience. Salary Range: $98,960.00 – $148,440.00. In addition to salary, Citi offers competitive employee benefits, including medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned vacation, unplanned sick leave, and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire. Citi is an equal‑opportunity employer, and qualified candidates will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity, please review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster.
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Manage trafficking, campaign setup, tagging, and QA processes across platforms (Google Ads, Microsoft Ads, SA360). Ensure campaigns adhere to allocated budgets, monitor spend, and adjust as needed to maintain pacing accuracy. Manage SEM automated bidding strategies, target adjustments, and weekly optimizations. Enforce account structures, naming conventions, negative keyword management, and compliance standards. Liaise with analytics, technology, and compliance teams to ensure flawless campaign execution. Identify opportunities to streamline delivery processes, reduce errors, and enhance efficiency through tooling or automation. Provide day‑to‑day guidance to analysts and associates, ensuring knowledge transfer and skills development. Troubleshoot campaign delivery issues—such as broken tags, trafficking errors, or spend anomalies—and elevate where necessary. Appropriately assess risk when business decisions are made, demonstrating consideration for reputation and safeguarding Citigroup, its clients, and assets by driving compliance with applicable laws, rules, and regulations. Qualifications
5‑8 years in SEM campaign execution or ad operations. Hands‑on experience with Google Ads, Microsoft Ads, SA360, GA4, and trafficking tools. Strong project management and organizational skills. Experience working in regulated industries (finance, healthcare, insurance) preferred. Ability to balance detail orientation with big‑picture operational improvements. Hands‑on keyboard agency experience a plus. Prior experience working in highly‑regulated industries preferred. Education
Bachelors/University degree or equivalent experience. Salary Range: $98,960.00 – $148,440.00. In addition to salary, Citi offers competitive employee benefits, including medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned vacation, unplanned sick leave, and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire. Citi is an equal‑opportunity employer, and qualified candidates will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity, please review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster.
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