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Product Manager, Specialty
role at
BioSpace
The Product Manager for ANDEMBRY will be responsible for supporting various components of the tactical plan, specifically focused on the HCP customers and field relationships. This role will support the ANDEMBRY brand director and other members on the Brand Team, in creating and implementing key tactical initiatives to promote and differentiate ANDEMBRY to drive the positioning of “Maximum attack protection, simply achieved”. The Product Manager will be involved in driving and measuring ANDEMBRY initiatives, such as Peer to Peer initiative, KOL management, Speaker Bureau management, as well as key point of contact for field materials and communication.
The ideal candidate will have experience in rare disease, the ability to thrive in a fast‑paced environment, be comfortable with managing multiple changes in direction and not afraid to work among ambiguity in certain situations. This role will need to proactively communicate with various functions across the commercial business. They should be able to work within a team environment as well as individually and be comfortable presenting information to a group of colleagues.
Main Responsibilities & Accountabilities
Work with the Brand Director and Team on execution of the promotional mix strategy and plan. Engage external agency partner to deliver brand messaging and selling resources that maximize communication effectiveness.
Lead development of branded program materials through concept, development, medical/legal/regulatory review, production and dissemination to end user.
Partner with the Brand Director to collaborate with sales training to ensure optimal rollout and execution of new materials/initiatives for launch.
Accountable for proactive management of marketing activities they are leading to assure compliance with internal Company and external requirements.
Responsible for obtaining medical/regulatory/legal guidance as needed in materials or program development process to ensure alignment early in process. Develop and manage effective agency relationships in support of key initiatives and provide clear direction on objectives and deliverables. Provide strategic direction to agency and outline where/how project fits into plan. Partners with agency to provide updates, mockups, timelines to others as needed.
Identify and lead sales materials, including recommending modifications or new assets based on market dynamics and field input. Manage STASH inventory and ensure outdated materials are cleared from STASH and Veeva.
Work with ANDEMBRY team members to lead development of tactics for non‑personal plan for HCPs.
Qualifications
BS/BA, MBA preferred
Experience
5‑7 years’ marketing experience with 1‑2 years’ experience in pharmaceutical, biotech or medical device industry
Competencies
Business Acumen
Drive for Results
Strong Communication Skills
Highly collaborative
Customer Focus
Thrive in a fast‑paced environment
About CSL Behring CSL Behring is a global biotherapeutics leader driven by our promise to save lives. Focused on serving patients’ needs by using the latest technologies, we discover, develop and deliver innovative therapies for people living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. We use three strategic scientific platforms of plasma fractionation, recombinant protein technology, and cell and gene therapy to support continued innovation and continually refine ways in which products can address unmet medical needs and help patients lead full lives.
CSL Behring operates one of the world’s largest plasma collection networks, CSL Plasma. Our parent company, CSL, headquartered in Melbourne, Australia, employs 32,000 people and delivers its lifesaving therapies to people in more than 100 countries.
To learn more about CSL, CSL Behring, CSL Seqirus and CSL Vifor visit
https://www.csl.com/
and CSL Plasma at
https://www.cslplasma.com/ .
Our Benefits For more information on CSL benefits visit How CSL Supports Your Well‑being | CSL.
Equal Opportunity Employer CSL is an Equal Opportunity Employer. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, please visit
https://www.csl.com/accessibility-statement .
Job Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Product Management and Marketing
Industries: Internet News
#J-18808-Ljbffr
Product Manager, Specialty
role at
BioSpace
The Product Manager for ANDEMBRY will be responsible for supporting various components of the tactical plan, specifically focused on the HCP customers and field relationships. This role will support the ANDEMBRY brand director and other members on the Brand Team, in creating and implementing key tactical initiatives to promote and differentiate ANDEMBRY to drive the positioning of “Maximum attack protection, simply achieved”. The Product Manager will be involved in driving and measuring ANDEMBRY initiatives, such as Peer to Peer initiative, KOL management, Speaker Bureau management, as well as key point of contact for field materials and communication.
The ideal candidate will have experience in rare disease, the ability to thrive in a fast‑paced environment, be comfortable with managing multiple changes in direction and not afraid to work among ambiguity in certain situations. This role will need to proactively communicate with various functions across the commercial business. They should be able to work within a team environment as well as individually and be comfortable presenting information to a group of colleagues.
Main Responsibilities & Accountabilities
Work with the Brand Director and Team on execution of the promotional mix strategy and plan. Engage external agency partner to deliver brand messaging and selling resources that maximize communication effectiveness.
Lead development of branded program materials through concept, development, medical/legal/regulatory review, production and dissemination to end user.
Partner with the Brand Director to collaborate with sales training to ensure optimal rollout and execution of new materials/initiatives for launch.
Accountable for proactive management of marketing activities they are leading to assure compliance with internal Company and external requirements.
Responsible for obtaining medical/regulatory/legal guidance as needed in materials or program development process to ensure alignment early in process. Develop and manage effective agency relationships in support of key initiatives and provide clear direction on objectives and deliverables. Provide strategic direction to agency and outline where/how project fits into plan. Partners with agency to provide updates, mockups, timelines to others as needed.
Identify and lead sales materials, including recommending modifications or new assets based on market dynamics and field input. Manage STASH inventory and ensure outdated materials are cleared from STASH and Veeva.
Work with ANDEMBRY team members to lead development of tactics for non‑personal plan for HCPs.
Qualifications
BS/BA, MBA preferred
Experience
5‑7 years’ marketing experience with 1‑2 years’ experience in pharmaceutical, biotech or medical device industry
Competencies
Business Acumen
Drive for Results
Strong Communication Skills
Highly collaborative
Customer Focus
Thrive in a fast‑paced environment
About CSL Behring CSL Behring is a global biotherapeutics leader driven by our promise to save lives. Focused on serving patients’ needs by using the latest technologies, we discover, develop and deliver innovative therapies for people living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. We use three strategic scientific platforms of plasma fractionation, recombinant protein technology, and cell and gene therapy to support continued innovation and continually refine ways in which products can address unmet medical needs and help patients lead full lives.
CSL Behring operates one of the world’s largest plasma collection networks, CSL Plasma. Our parent company, CSL, headquartered in Melbourne, Australia, employs 32,000 people and delivers its lifesaving therapies to people in more than 100 countries.
To learn more about CSL, CSL Behring, CSL Seqirus and CSL Vifor visit
https://www.csl.com/
and CSL Plasma at
https://www.cslplasma.com/ .
Our Benefits For more information on CSL benefits visit How CSL Supports Your Well‑being | CSL.
Equal Opportunity Employer CSL is an Equal Opportunity Employer. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, please visit
https://www.csl.com/accessibility-statement .
Job Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Product Management and Marketing
Industries: Internet News
#J-18808-Ljbffr