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Georgia Department of Public Health

WIC Buddy Program Specialist

Georgia Department of Public Health, New York, New York, United States

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WIC Buddy Program Specialist

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Georgia Department of Public Health .

The WIC Buddy Specialist is responsible for leading and coordinating the WIC Buddy Program at the local agency level. Reporting to designated Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) staff, this role ensures that families receive meaningful peer‑to‑peer support to strengthen breastfeeding success and overall program participation.

Key duties include promoting the WIC Buddy Program, enrolling and matching participants, managing consent forms, and maintaining clear communication with families about their involvement. The Specialist also assists with monitoring program performance measures and collaborates with the Local Agency’s Breastfeeding Program Coordinator, Nutrition Services Director, or designee to reinforce best practices and implement improvement strategies. Through these efforts, the WIC Buddy Specialist helps foster supportive connections among participants and empowers families to thrive through breastfeeding.

Job Responsibilities

Coordinate and oversee local agency activities of the WIC Buddy Program

Promote and market the program to increase awareness and participation

Recruit and match WIC participants to foster supportive peer connections

Maintain program records and consent forms to ensure accuracy and compliance

Support program evaluation by monitoring performance measures and assisting with improvement efforts

Minimum Qualifications

High School Diploma or GED

One (1) year competency as a WIC Breastfeeding Peer Counselor

Completion of the WIC Breastfeeding Curriculum Level I and II

Preferred Qualifications

Completion of at least two years at an accredited college or university, including a minimum of fifteen (15) credit hours in a social service‑related field

Proven expertise in developing and executing social marketing campaigns, managing professional social media platforms, and analyzing social media metrics

Experience with data collection, data management, and maintaining accurate program records

Familiarity with the Peer Counselor Database System (PCDB)

Strong judgment, creative problem‑solving abilities, and the capacity to make sound decisions

Skilled in planning, organizing, and facilitating meetings and group discussions

Analytical ability to generate quarterly reports for Buddy Program meetings with State WIC Office

Demonstrate persistence and creativity in engaging WIC participants, with the ability to develop innovative strategies that encourage and sustain involvement in the WIC Buddy Program

Seniority level Entry level

Employment type Part‑time

Job function Other

Industry Public Health

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