SalaryGuide
Responsibilities
Own the end-to-end social media strategy across Instagram, TikTok, Facebook, YouTube, and emerging platforms. Own and protect brand perception, ensuring all content, engagement, and campaigns reinforce trust, credibility, and emotional connection. Serve as the steward of the brand voice, tone, and point of view across all social touchpoints. Set creative direction for social storytelling that balances education, inspiration, culture, and conversion. Anticipate potential brand risks and proactively guide messaging, moderation, and response strategy. Lead the ideation, planning, and execution of social-first campaigns, product launches, and promotional moments. Translate brand initiatives and cultural insights into compelling narratives that resonate with the community. Own campaign execution from concept through post-campaign analysis. Requirements
5+ years of social media management experience for consumer, beauty, lifestyle, or cultural brands. Proven track record of concepting and executing successful social campaigns with measurable impact. Experience partnering closely with founders or senior leadership strongly preferred. Strong creative point of view with the ability to think beyond trends. Demonstrated experience in campaign storytelling and brand narrative development. Excellent copy instincts and visual judgment. Comfortable directing content and being on camera when needed. Proficiency with tools such as CapCut, Canva, Adobe Photoshop, or similar.
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Own the end-to-end social media strategy across Instagram, TikTok, Facebook, YouTube, and emerging platforms. Own and protect brand perception, ensuring all content, engagement, and campaigns reinforce trust, credibility, and emotional connection. Serve as the steward of the brand voice, tone, and point of view across all social touchpoints. Set creative direction for social storytelling that balances education, inspiration, culture, and conversion. Anticipate potential brand risks and proactively guide messaging, moderation, and response strategy. Lead the ideation, planning, and execution of social-first campaigns, product launches, and promotional moments. Translate brand initiatives and cultural insights into compelling narratives that resonate with the community. Own campaign execution from concept through post-campaign analysis. Requirements
5+ years of social media management experience for consumer, beauty, lifestyle, or cultural brands. Proven track record of concepting and executing successful social campaigns with measurable impact. Experience partnering closely with founders or senior leadership strongly preferred. Strong creative point of view with the ability to think beyond trends. Demonstrated experience in campaign storytelling and brand narrative development. Excellent copy instincts and visual judgment. Comfortable directing content and being on camera when needed. Proficiency with tools such as CapCut, Canva, Adobe Photoshop, or similar.
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