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Jerlilia Ryans for congress: Digital fundraising campaign manager

Job Post, California, Missouri, United States, 65018

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Jerlilia Ryans for congress: Digital fundraising campaign manager LOCATION: CA

SALARY: Midpoint / Hourly

COMPANY: Jerlilia Ryans for congress

DEPARTMENT: Digital

EMPLOYMENT TYPE: Campaign

APPLICATION INSTRUCTIONS: please provide a best time to set up interview

APPLICATION LINK: jerlilialjryans@gmail.com

JOB DESCRIPTION We are running a dynamic, people-powered campaign for U.S. Congress in San Diego. Our campaign is focused on affordability, healthcare, small business, civil rights, and delivering real results for working families. We are building a modern, aggressive digital operation to engage voters, raise money, and win.

Position Overview

The Digital Campaign Manager will lead and execute the campaign’s digital strategy across all platforms. This role is responsible for paid media, content strategy, email and SMS programs, online fundraising, analytics, and rapid response. The ideal candidate is both strategic and hands‑on, comfortable managing a substantial digital budget, and experienced in high-stakes political campaigns.

Key Responsibilities

Strategy & Planning

Develop and execute a comprehensive digital strategy aligned with campaign goals

Integrate digital efforts with communications, field, and finance teams

Manage a monthly digital budget of approximately $25,000–$30,000

Paid Media & Advertising

Plan, launch, optimize, and scale paid digital advertising (Meta, Google, YouTube, programmatic, etc.)

Oversee targeting, A/B testing, creative optimization, and compliance

Coordinate with vendors and consultants as needed

Content & Messaging

Oversee digital content calendar and messaging across platforms

Guide creative development for ads, videos, graphics, and rapid response

Ensure message discipline and brand consistency

Email, SMS & Fundraising

Manage email and SMS programs focused on persuasion, mobilization, and fundraising

Optimize donor acquisition and retention funnels

Collaborate with finance team to hit online fundraising goals

Analytics & Reporting

Track KPIs including engagement, conversion, cost-per-result, and ROAS

Provide regular performance reports and strategic recommendations

Use data to inform creative, targeting, and budget decisions

Rapid Response

Monitor news, opposition activity, and online discourse

Execute rapid‑response digital content when needed

Qualifications

3+ years of digital experience on political campaigns or advocacy organizations

Demonstrated success managing paid digital programs

Strong understanding of voter targeting, persuasion, and fundraising online

Experience managing six‑figure+ digital budgets preferred

Familiarity with campaign compliance and disclaimer requirements

Excellent writing, analytical, and organizational skills

Ability to work in a fast‑paced, high‑pressure campaign environment

Preferred Skills

Experience in congressional or statewide races

Video‑first digital strategy experience

Knowledge of A/B testing and conversion optimization

Familiarity with tools such as NGP VAN, ActBlue, Meta Ads Manager, Google Ads, and analytics platforms

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