Nichols College
Job Description:
As an SEO Specialist, you will be responsible for developing and executing comprehensive SEO strategies to boost our websites’ rankings, drive organic traffic, and improve conversion rates. This role requires a blend of analytical skills, creative thinking, and collaboration with content creators and developers.
Key Responsibilities:
Create detailed daily and long-term SEO strategies aligned with company goals.
Conduct thorough keyword research, competitive analysis, and SERP trend assessments.
On-Page Optimization:
Provide actionable recommendations for improving content, metadata, and internal linking.
Collaborate with copywriters to optimize blog posts, landing pages, and web content.
Technical SEO:
Work closely with developers to resolve site structure issues, improve site speed, and ensure mobile optimization.
Implement schema markup, canonical tags, and hreflang tags as needed.
Content Recommendations:
Guide content teams to create high-quality, SEO-friendly articles, case studies, and tutorials.
Suggest blog topics and evergreen content opportunities to enhance traffic and engagement.
Analytics and Reporting:
Monitor and report on key SEO metrics using tools like Google Analytics, Search Console, and SEMrush.
Use insights to refine strategies and demonstrate ROI.
Link-Building and Outreach:
Identify and pursue white-hat link-building opportunities.
Develop partnerships and guest posting strategies to enhance domain authority.
Skills and Qualifications:
Proven experience as an SEO Specialist, with a strong track record of driving organic growth.
In-depth knowledge of on-page, off-page, and technical SEO best practices.
Expertise in tools like SEMrush, Ahrefs, Screaming Frog, Google Analytics, and Google Search Console.
Strong analytical and problem-solving skills.
Excellent communication and collaboration abilities.
Familiarity with CMS platforms like WordPress, Shopify, or others.
Bonus Skills:
Knowledge of multilingual SEO and experience with translation/localization businesses.
Why Join Us?
Work with a passionate team dedicated to creating global impact.
Opportunities to grow and develop in a rapidly evolving industry.
Competitive salary and performance-based incentives.
Recommendations for Success:
Regularly audit and optimize existing content for relevance and performance.
Stay updated on search engine algorithm updates and industry trends.
Emphasize user experience (UX) in all SEO strategies to maximize conversions.
Proactively identify new opportunities to enhance brand visibility and traffic.
How to Apply: Send your resume and a cover letter highlighting your SEO achievements Preferably include examples of successful SEO projects.
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Key Responsibilities:
Create detailed daily and long-term SEO strategies aligned with company goals.
Conduct thorough keyword research, competitive analysis, and SERP trend assessments.
On-Page Optimization:
Provide actionable recommendations for improving content, metadata, and internal linking.
Collaborate with copywriters to optimize blog posts, landing pages, and web content.
Technical SEO:
Work closely with developers to resolve site structure issues, improve site speed, and ensure mobile optimization.
Implement schema markup, canonical tags, and hreflang tags as needed.
Content Recommendations:
Guide content teams to create high-quality, SEO-friendly articles, case studies, and tutorials.
Suggest blog topics and evergreen content opportunities to enhance traffic and engagement.
Analytics and Reporting:
Monitor and report on key SEO metrics using tools like Google Analytics, Search Console, and SEMrush.
Use insights to refine strategies and demonstrate ROI.
Link-Building and Outreach:
Identify and pursue white-hat link-building opportunities.
Develop partnerships and guest posting strategies to enhance domain authority.
Skills and Qualifications:
Proven experience as an SEO Specialist, with a strong track record of driving organic growth.
In-depth knowledge of on-page, off-page, and technical SEO best practices.
Expertise in tools like SEMrush, Ahrefs, Screaming Frog, Google Analytics, and Google Search Console.
Strong analytical and problem-solving skills.
Excellent communication and collaboration abilities.
Familiarity with CMS platforms like WordPress, Shopify, or others.
Bonus Skills:
Knowledge of multilingual SEO and experience with translation/localization businesses.
Why Join Us?
Work with a passionate team dedicated to creating global impact.
Opportunities to grow and develop in a rapidly evolving industry.
Competitive salary and performance-based incentives.
Recommendations for Success:
Regularly audit and optimize existing content for relevance and performance.
Stay updated on search engine algorithm updates and industry trends.
Emphasize user experience (UX) in all SEO strategies to maximize conversions.
Proactively identify new opportunities to enhance brand visibility and traffic.
How to Apply: Send your resume and a cover letter highlighting your SEO achievements Preferably include examples of successful SEO projects.
#J-18808-Ljbffr