Media Sequel
MediaSequel is a technology-first managed service and demand-side platform (DSP) partner. We manage seats on major programmatic exchanges, providing agencies and brands access to premium inventory, optimization, and performance analytics—without the overhead of building an in-house trading operation. MediaSequel also serves as the media arm for our sister agency, Stafford.
Role Summary
MediaSequel is seeking a Media Strategist (Multicultural) to lead the strategy, planning, and performance management of multicultural media campaigns across programmatic and digital channels. This role blends client-facing strategy with hands‑on campaign stewardship, ensuring media plans translate into clean execution, strong optimization, and clear reporting against KPIs. Engagement : Contract (remote) Estimated workload : 10–20 hours/week Contract term : 3–6 months / ongoing Responsibilities
Develop integrated media strategies and full‑funnel plans with a multicultural lens (audience definition, channel mix, budget allocation, flighting, and measurement). Translate business objectives into media KPIs and optimization frameworks (CPA/ROAS, reach/frequency, incremental lift, etc.). Partner with internal teams to execute campaigns across programmatic and other digital channels (e.g., CTV, display, online video, audio, native, paid social, paid search). Manage vendor and partner relationships, including RFPs, partner selection, IOs, pacing, and billing/finance coordination. Own performance oversight: QA launch readiness, monitor delivery, optimize toward KPIs, and document learnings. Lead measurement and tagging collaboration, including working knowledge of GA4 and Google Tag Manager (GTM); ensure tracking requirements are implemented and validated. Produce clear, decision‑oriented reporting and insights (weekly updates, post‑campaign wrap reports, and optimization recommendations). Collaborate cross‑functionally (client services, creative, analytics) to ensure campaigns launch on time and deliver against goals. Qualifications
Bachelor’s degree in Advertising, Marketing, Communications, or related field (or equivalent experience). 8–10 years of experience in media strategy/planning, with demonstrated multicultural campaign experience. Strong media planning fundamentals across digital channels (audience, channels, budget, measurement, and optimization). DSP experience required; The Trade Desk preferred. Experience with GA4 and Google Tag Manager (GTM); ability to translate measurement needs into tracking requirements. Experience with paid social platforms and Google advertising products (scope to be clarified: Search/YouTube/Display, etc.). Excellent client communication and stakeholder management; able to lead calls and present recommendations confidently. Strong analytical skills and comfort working in spreadsheets and reporting dashboards. Proficiency in Microsoft Office (Excel, PowerPoint, Word) and Google Workspace. Preferred Qualifications
Bilingual (Spanish) strongly preferred; additional languages a plus. Experience planning for multiple multicultural audiences (e.g., Hispanic/Latino, AAPI, Black, etc.) including culturally relevant insights and publishers. Experience with direct publisher partnerships, programmatic PMPs, and multicultural media networks. Seniority Level
Mid‑Senior level Employment Type
Contract Job Function
Marketing and Sales Industries
Advertising Services
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MediaSequel is seeking a Media Strategist (Multicultural) to lead the strategy, planning, and performance management of multicultural media campaigns across programmatic and digital channels. This role blends client-facing strategy with hands‑on campaign stewardship, ensuring media plans translate into clean execution, strong optimization, and clear reporting against KPIs. Engagement : Contract (remote) Estimated workload : 10–20 hours/week Contract term : 3–6 months / ongoing Responsibilities
Develop integrated media strategies and full‑funnel plans with a multicultural lens (audience definition, channel mix, budget allocation, flighting, and measurement). Translate business objectives into media KPIs and optimization frameworks (CPA/ROAS, reach/frequency, incremental lift, etc.). Partner with internal teams to execute campaigns across programmatic and other digital channels (e.g., CTV, display, online video, audio, native, paid social, paid search). Manage vendor and partner relationships, including RFPs, partner selection, IOs, pacing, and billing/finance coordination. Own performance oversight: QA launch readiness, monitor delivery, optimize toward KPIs, and document learnings. Lead measurement and tagging collaboration, including working knowledge of GA4 and Google Tag Manager (GTM); ensure tracking requirements are implemented and validated. Produce clear, decision‑oriented reporting and insights (weekly updates, post‑campaign wrap reports, and optimization recommendations). Collaborate cross‑functionally (client services, creative, analytics) to ensure campaigns launch on time and deliver against goals. Qualifications
Bachelor’s degree in Advertising, Marketing, Communications, or related field (or equivalent experience). 8–10 years of experience in media strategy/planning, with demonstrated multicultural campaign experience. Strong media planning fundamentals across digital channels (audience, channels, budget, measurement, and optimization). DSP experience required; The Trade Desk preferred. Experience with GA4 and Google Tag Manager (GTM); ability to translate measurement needs into tracking requirements. Experience with paid social platforms and Google advertising products (scope to be clarified: Search/YouTube/Display, etc.). Excellent client communication and stakeholder management; able to lead calls and present recommendations confidently. Strong analytical skills and comfort working in spreadsheets and reporting dashboards. Proficiency in Microsoft Office (Excel, PowerPoint, Word) and Google Workspace. Preferred Qualifications
Bilingual (Spanish) strongly preferred; additional languages a plus. Experience planning for multiple multicultural audiences (e.g., Hispanic/Latino, AAPI, Black, etc.) including culturally relevant insights and publishers. Experience with direct publisher partnerships, programmatic PMPs, and multicultural media networks. Seniority Level
Mid‑Senior level Employment Type
Contract Job Function
Marketing and Sales Industries
Advertising Services
#J-18808-Ljbffr