Lowe's Companies, Inc.
Mgr-Digital Brand Advocate
Lowe's Companies, Inc., Mooresville, North Carolina, United States, 28115
About the Role
The Mgr-Digital Brand Advocate works with strategic suppliers, Enterprise Item Content, Supply Chain, IT, Online and Merchandising to optimize brand-focused, online customer experiences on Lowes.com. The Manager builds strong business relationships with suppliers to improve online sales, traffic and conversion through analyzing, identifying and improving brand-specific product assortment, online content, promotions, inventory and returns within their assigned product categories. The Manager ensures that new and promotional items are optimized and offers support when suppliers need help with online/system troubleshooting. This role is also responsible for understanding customer behavior, building strategic plans and leading presentations with supplier and merchandising partners to gain alignment on planned initiatives. The Mgr-Digital Brand Advocate supports Omni-Channel retail strategies and partners with cross‑functional leadership to identify process improvement opportunities to optimize effectiveness leading to brand renewal and growth. The Manager leads a team of direct reports and is responsible for inspiring, managing and developing team members and culture.
What You Will Do
Assist and coach their Brand Advocates on analyzing customer behavior and pain points to identify opportunities to improve the online experience and drive conversion.
Guide Brand Advocates in Search Engine Optimization (SEO) keyword analysis and the updating of online content to drive incremental traffic.
Analyze and develop strategy for soliciting additional suppliers into, and graduates them out of, the brand Advocate program.
Complete root cause analysis on key performance indicators.
Develop and maintain relationships with brand leadership teams and cross‑functional partners. Align on common business goals and execute merchandising strategies.
Support Brand Advocate with suppliers and merchants to gain alignment on strategic plans.
Lead creation of project plans and align with merchandising and supplier to drive execution.
Guide the team who will continuously lead and facilitate complex projects that require multiple stakeholders and drive impacts across the greater organization.
Build system knowledge and expertise by curating training classes and overseeing project work.
Provide support and expertise to Online Business Solutions, IT and Online Leadership to plan and execute total Site enhancement and optimization strategies.
Lead and guide direct reports. Develop career paths and provide associates the assistance needed to help them move and grow within the organization.
Build relationships and influence suppliers by meeting quarterly to discuss the BA program and feedback for the BA.
Minimum Qualifications
Bachelor’s degree in Business, Marketing, Finance or related field or equivalent years of experience in lieu of education requirement, if applicable.
7 Years of Online / Retail Merchandising / Vendor Management / Digital Marketing experience.
1 year of experience leading a team of direct reports.
Preferred Skills / Education
Master’s degree in Business, Marketing, Finance or related field.
Experience in vendor management systems, digital marketing, ecommerce, and merchandising.
Proven experience with major consumer brands and how to support/differentiate them in the digital space.
Benefits
401(k) with up to 4.25% match.
Discounted Employee Stock Purchase Plan (15% discount of strike price).
Tuition-Free Education.
10-week Maternity/Parental Leave.
10% Associate Discount.
About Lowe’s Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week, with total fiscal year 2024 sales of more than $83 billion. Lowe’s employs approximately 300,000 associates and operates over 1,700 home improvement stores, 530 branches and 130 distribution centers. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com
Equal Opportunity Employer Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information or any other category protected under federal, state or local law.
Pay Range $98,200.00 – $164,000.00 annually. Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training and/or experience.
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What You Will Do
Assist and coach their Brand Advocates on analyzing customer behavior and pain points to identify opportunities to improve the online experience and drive conversion.
Guide Brand Advocates in Search Engine Optimization (SEO) keyword analysis and the updating of online content to drive incremental traffic.
Analyze and develop strategy for soliciting additional suppliers into, and graduates them out of, the brand Advocate program.
Complete root cause analysis on key performance indicators.
Develop and maintain relationships with brand leadership teams and cross‑functional partners. Align on common business goals and execute merchandising strategies.
Support Brand Advocate with suppliers and merchants to gain alignment on strategic plans.
Lead creation of project plans and align with merchandising and supplier to drive execution.
Guide the team who will continuously lead and facilitate complex projects that require multiple stakeholders and drive impacts across the greater organization.
Build system knowledge and expertise by curating training classes and overseeing project work.
Provide support and expertise to Online Business Solutions, IT and Online Leadership to plan and execute total Site enhancement and optimization strategies.
Lead and guide direct reports. Develop career paths and provide associates the assistance needed to help them move and grow within the organization.
Build relationships and influence suppliers by meeting quarterly to discuss the BA program and feedback for the BA.
Minimum Qualifications
Bachelor’s degree in Business, Marketing, Finance or related field or equivalent years of experience in lieu of education requirement, if applicable.
7 Years of Online / Retail Merchandising / Vendor Management / Digital Marketing experience.
1 year of experience leading a team of direct reports.
Preferred Skills / Education
Master’s degree in Business, Marketing, Finance or related field.
Experience in vendor management systems, digital marketing, ecommerce, and merchandising.
Proven experience with major consumer brands and how to support/differentiate them in the digital space.
Benefits
401(k) with up to 4.25% match.
Discounted Employee Stock Purchase Plan (15% discount of strike price).
Tuition-Free Education.
10-week Maternity/Parental Leave.
10% Associate Discount.
About Lowe’s Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week, with total fiscal year 2024 sales of more than $83 billion. Lowe’s employs approximately 300,000 associates and operates over 1,700 home improvement stores, 530 branches and 130 distribution centers. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com
Equal Opportunity Employer Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information or any other category protected under federal, state or local law.
Pay Range $98,200.00 – $164,000.00 annually. Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training and/or experience.
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