Activate Talent is hiring: Amazon PPC Specialist - 38800253765 in Indianapolis

Amazon Ppc Specialist

Job Title: Amazon Ppc Specialist

Job Type: Full-time / Remote

Work Hours: PST

Job Overview:

We're helping a fast-growing eCommerce company in the sports equipment space find a highly specialized Amazon Ppc Specialist to join their remote team. In this role, you will take full ownership of Amazon advertising campaignsbuilding and optimizing keyword-driven strategies, diving deep into data to uncover insights, and driving measurable growth across marketplaces.

Responsibilities:

Campaign Strategy and Management

• Develop, execute, and optimize Amazon Sponsored Ads (Sponsored Products, Sponsored Brands, Sponsored Display) and DSP campaigns.
• Implement keyword-targeting strategies designed to capture and grow market share for specific, high-priority search terms.
• Create detailed campaign structures, manage bid strategies, and execute A/B testing initiatives for continuous improvement.
• Dive deep into campaign performance beyond surface-level metrics to refine targeting and positioning.

Data Analysis and Insights

• Analyze campaign and keyword data comprehensively to identify patterns, opportunities, and threats.
• Present clear, insightful, and actionable reports that not only summarize performance but also tell the story behind the data.
• Maintain a disciplined approach to filtering and focusing on critical insights without getting overwhelmed by large data volumes.
• Provide weekly, monthly, and quarterly performance reviews, including tactical recommendations.

Cross-Functional Collaboration

• Work closely with marketing, creative, and product teams to align advertising initiatives
• with broader business objectives.
• Collaborate on product launch strategies and support lifecycle marketing campaigns with
• paid media.

Budget and Bid Management

• Manage advertising budgets to ensure campaigns are efficient, scalable, and meet
• aggressive ROAS and TACOS targets.
• Proactively adjust bids and budgets to prioritize high-opportunity keywords and maintain
• profitability.

Market and Competitive Research

• Stay abreast of Amazon algorithm changes, advertising innovations, and competitive landscape shifts.
• Conduct detailed competitive analyses focused on keyword positioning, share of voice, and ad strategy evolution.