Merlin Entertainments
General Manager Auburn Hills, US
Merlin Entertainments, Auburn Hills, Michigan, United States, 48326
What you’ll bring to the team
The General Manager (of a Single Site or Cluster/Large) is responsible for delivery of the attraction(s) strategy, short and long-term EBITDA, and guest satisfaction goals. Supporting the team with ensuring every guest enjoys a memorable, world-class guest experience and that every member of the team embraces and exhibits our company values.
Qualifications & Experience Key Responsibilities:
Drive a guest-first, data-driven culture to understand and anticipate guest needs
Develop and execute a robust, multi-channel marketing strategy for products and experiences
Segment and target customers, identifying new markets and audiences
Role model guest-facing behaviors and act as a brand ambassador internally and externally
Safeguard brand integrity across all PR and marketing activities
Drive operational excellence to ensure attractions exceed guest expectations
Ensure attractions operate at maximum efficiency with appropriate staffing levels
Optimize revenue per capita (RPC), yield, and volume strategy across all channels
Manage P&L performance, productivity strategy, and sustainable growth initiatives
Deliver EBITDA growth, cost control plans, and long-term financial objectives
Activate revenue levers and identify new growth and monetization opportunities
Deliver capital projects on time, on budget, and in line with ROIC targets
Drive innovation, proactively identify opportunities, mitigate risk, and adapt quickly
Lead Health & Safety excellence, including risk management, business continuity, and crisis planning
Maintain a low-risk operating environment with strong profit protection measures
Drive employee engagement, meeting or exceeding company benchmarks
Implement HR, talent management, DEI&A, wellbeing, and CSR initiatives
Develop diverse talent pipelines, succession planning, and high-performance teams
Lead with visibility, embody company values, and foster a culture of openness and safety
Cascade relevant information effectively across teams
Execute organizational change programs and group-wide best practices
Build and sustain external partnerships with nonprofits, local businesses, and authorities
Leverage customer insight, analytics, and route-to-purchase understanding to inform decision-making
Manage leaders across diverse functions and operate effectively in matrixed environments
Demonstrate proven leadership in complex operational businesses at varying stages of growth
Perform additional duties as reasonably required within the scope of the role
Qualifications and Experience:
Bachelor’s degree in Business, Management, Marketing, or a related field (preferred)
Minimum of three years of management-level experience in a high–visitor-volume business
Proven track record of delivering EBITDA targets for at least two years
Experience working with children and families (preferred)
Strong commercial and financial acumen with an operational mindset
Demonstrated ability to drive business performance and achieve results
Analytical and detail-oriented, with the ability to assess data while maintaining a big-picture view
Resilient, confident, and able to challenge constructively with sound judgment
Charismatic, creative leader who inspires innovation and engagement
High energy with the discipline and focus to execute effectively
Adaptable and flexible in fast-paced, changing environments
Operates with integrity, purpose, and strong self-awareness
Growth mindset with empathy and strong emotional intelligence
Exceptional relationship-building, influencing, and negotiation skills
Collaborative team player with the ability to contribute independently at a high level
Strong commitment to exceptional guest service and customer experience
Effective communicator who thrives in dynamic, high-pressure environments
Benefits Pay Range Compensation between USD $80,000.00/Yr.-USD $90,000.00/Yr.
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Qualifications & Experience Key Responsibilities:
Drive a guest-first, data-driven culture to understand and anticipate guest needs
Develop and execute a robust, multi-channel marketing strategy for products and experiences
Segment and target customers, identifying new markets and audiences
Role model guest-facing behaviors and act as a brand ambassador internally and externally
Safeguard brand integrity across all PR and marketing activities
Drive operational excellence to ensure attractions exceed guest expectations
Ensure attractions operate at maximum efficiency with appropriate staffing levels
Optimize revenue per capita (RPC), yield, and volume strategy across all channels
Manage P&L performance, productivity strategy, and sustainable growth initiatives
Deliver EBITDA growth, cost control plans, and long-term financial objectives
Activate revenue levers and identify new growth and monetization opportunities
Deliver capital projects on time, on budget, and in line with ROIC targets
Drive innovation, proactively identify opportunities, mitigate risk, and adapt quickly
Lead Health & Safety excellence, including risk management, business continuity, and crisis planning
Maintain a low-risk operating environment with strong profit protection measures
Drive employee engagement, meeting or exceeding company benchmarks
Implement HR, talent management, DEI&A, wellbeing, and CSR initiatives
Develop diverse talent pipelines, succession planning, and high-performance teams
Lead with visibility, embody company values, and foster a culture of openness and safety
Cascade relevant information effectively across teams
Execute organizational change programs and group-wide best practices
Build and sustain external partnerships with nonprofits, local businesses, and authorities
Leverage customer insight, analytics, and route-to-purchase understanding to inform decision-making
Manage leaders across diverse functions and operate effectively in matrixed environments
Demonstrate proven leadership in complex operational businesses at varying stages of growth
Perform additional duties as reasonably required within the scope of the role
Qualifications and Experience:
Bachelor’s degree in Business, Management, Marketing, or a related field (preferred)
Minimum of three years of management-level experience in a high–visitor-volume business
Proven track record of delivering EBITDA targets for at least two years
Experience working with children and families (preferred)
Strong commercial and financial acumen with an operational mindset
Demonstrated ability to drive business performance and achieve results
Analytical and detail-oriented, with the ability to assess data while maintaining a big-picture view
Resilient, confident, and able to challenge constructively with sound judgment
Charismatic, creative leader who inspires innovation and engagement
High energy with the discipline and focus to execute effectively
Adaptable and flexible in fast-paced, changing environments
Operates with integrity, purpose, and strong self-awareness
Growth mindset with empathy and strong emotional intelligence
Exceptional relationship-building, influencing, and negotiation skills
Collaborative team player with the ability to contribute independently at a high level
Strong commitment to exceptional guest service and customer experience
Effective communicator who thrives in dynamic, high-pressure environments
Benefits Pay Range Compensation between USD $80,000.00/Yr.-USD $90,000.00/Yr.
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