Mecklenburg County Government
Communication Specialist I- Park & Recreation
Mecklenburg County Government, Charlotte, North Carolina, United States, 28245
Follow Your Calling, Find Your Career
Please Apply By: Monday, January 26, 2026
Hiring Range: $57,346.00/yr - $75,266.63/yr
At Mecklenburg County, you’ll have the chance to build a career as unique as you are with support, inclusive culture and technology to become the best version of you. We’re counting on YOUR unique voice and perspective to help Mecklenburg County become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.
Did you know that Mecklenburg County Park and Recreation proudly hosts many community events each year? Hummingbird Festival, The Senior Games and Festival in the Park are just a few that our employees and residents look forward to every year! Mecklenburg County Park and Recreation Department (MCPRD) strives to enrich the lives of our residents. We do this by providing exciting and safe recreational amenities and programs, change to improve our resident’s fitness levels and decrease health care costs. This contributes to a sense of community through events and spaces for the public to socialize, thereby increasing property values and providing tourism venues. We protect open space, natural areas, and our treasured tree canopy through stewardship. We play a critical role in ensuring Mecklenburg County achieves its vision that the county “will be a community of pride and choice for people to LIVE, WORK and RECREATE.” The department serves a population exceeding one million residents and serves the City of Charlotte, six towns, and the unincorporated areas of the county covering 523 square miles. In addition, the department manages over 21,000 acres and 230+ parks, nature preserves, greenways and facilities. The Mecklenburg County Park & Recreation Department is continually recognized for its cutting‑edge programs, state‑of‑the‑art facilities and unique partnerships. Our success is rooted in our staff. If you are interested in joining a dynamic team, dedicated to building a better community, and being recognized as leaders both in our community and across the country, then Mecklenburg County has great opportunities for you.
POSITION SUMMARY Mecklenburg County Park and Recreation is excited to add a Communication Specialist I to the team! Under general supervision, this position will be responsible for managing the Park & Recreation Department’s social media accounts, creating and gathering marketing content, and responding to citizen inquiries. The incumbent will also assist in managing internal and external communications regarding the department’s programs and service offerings, creating promotional materials, such as brochures, inserts and newsletters, and coordinate scheduling for Meck Rec and Roll, our mobile programming vehicle. Additionally, they will work closely with our Public Information Department on media inquiries, writing and editing news releases and field producing of video and broadcast events. The successful candidate will have extensive journalism and storytelling experience as well as a strong understanding of communication trends and best practices.
By applying to this position, you are eligible to be considered for a similar role, in which you meet the minimum qualifications for, at other Park and Recreation locations should they become available. If you are looking to grow in your career, or transition laterally into a new role, don't miss this opportunity to apply!
PREFERRED QUALIFICATIONS
4+ years of marketing/communications experience
Community engagement experience
ESSENTIAL FUNCTIONS
Manage internal and external communications, as assigned
Perform a variety of administrative activities in support of the public information office, which may include: addressing letters for mailing; compiling information for packets; setting up rooms for meetings; delivering informational packets; making directional signs for meetings; and/or, performing other related activities
Prepare, edit and design publications and brochures; review and verifies style; coordinate and/or build graphics and layout; capture, take and/or selects photographs; prepare and gather content; and coordinate print materials production
Perform research; gather and evaluate data and information for communication planning and delivery; monitor and recommend communication opportunities and technologies that align with goals and strategies of assignment; evaluates communications results
Serve as a department liaison and provides communications support; assist with media inquiries; coordinate departmental response to information requests and inquiries; participate in meetings; facilitate the provision of responses and solutions to customer concerns
Prepare and coordinate content for news releases, announcements, newsletters, and presentations; edits departmental communications; gathers and edits content; writes articles; prepares speaking points; coordinates and evaluates correspondence, management reports, information released to the media
Provide website support focusing on community outreach, audience targeting and engagement; plans, creates, monitors and edits web content and campaign communications; coordinates social media communications and selects appropriate platforms
Identify, develop, implement and maintain processes and practices that encourage, support and promote effective, comprehensive and meaningful citizen engagement
Participate and provide event and special project coordination and support of promotional items, communications and related resources
Research sources for promotional items; order materials; maintain files, data, logs, reports, schedules, digital archives and/or documentation
MINIMUM QUALIFICATIONS Experience: Minimum of two (2) years of public relations, communications, or related experience
Education Bachelor's degree in Public Relations, Communications or directly related field
Combination of relevant experience and relevant education accepted?: Yes Licenses/Certifications May require a valid North Carolina or South Carolina Driver’s License and County Driving Privileges
Computer Skills Proficient in various computer applications including Microsoft Office Suite
KNOWLEDGE, SKILLS, AND ABILITIES Knowledge
Practices, concepts and methods of graphic design and print production
Practices and guidelines of news writing and editing
Principles and applications of critical thinking and analysis
Principles and methods of qualitative and quantitative research
Business math concepts
Best practices, trends and emerging technologies
Applicable federal, state and local laws, codes, regulations (based on assignment)
Customer service principles
Specialized equipment relevant to area of assignment
Modern office technology
Skills
Planning, preparing, designing and editing communications materials
Gathering data, analyzing findings and applying logic and reason
Coordinating deadlines and prioritizing competing demands
Monitoring schedules, status and compliance
Researching industry trends, solutions and best practices
Compiling and sorting data and articulating issues and recommendations
Authoring and preparing original reports, documents and presentations
Organizing and maintaining records and files
Interpreting and applying applicable laws, codes, regulations and standards (based on assignment)
Providing customer service
Utilizing a computer and relevant software applications
Utilizing communication and interpersonal skills as applied to interaction with coworkers, supervisors, the general public and others to sufficiently exchange or convey information and to receive work direction
Abilities
Adaptability: Maintaining effectiveness when experiencing major changes in work responsibilities or environment; adjusting effectively to work within new work structures, processes, requirements, or cultures
Building Trust: Interacting with others in a way that instills confidence in one’s intentions and those of the organization
Collaboration: Working effectively and cooperatively with others; establishing and maintaining good working relationships
Communication: Clearly conveying information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the information provided
Gaining Commitment: Using appropriate interpersonal styles and techniques to gain acceptance of ideas or plans; modifying one’s own behavior to accommodate tasks, situations, and individuals involved
Impact: Creating a good first impression; commanding attention and respect; displaying confidence
Technical/Professional Knowledge and Skills: Having achieved a satisfactory level of technical and professional skill or knowledge in position-related areas; keeping up with current developments and trends in areas of expertise
COMPENSATION AND BENEFITS In addition to a competitive salary, Mecklenburg County offers a generous benefits package which greatly increases your total compensation. Benefits include medical, dental, vision, life, short term disability, long term disability, accident, cancer, critical illness, medical bridge and pet insurance; dependent care, healthcare and commuter flexible spending accounts; health savings account; paid holiday, vacation and sick days; near site clinics for preventive care and illnesses; an employee discount program which provides discounts for retail, dining, shopping, travel, tickets and more; an employee assistance program including financial and legal counseling; access to Mecklenburg County fitness and aquatic facilities; paid family leave; tuition reimbursement; a 5% employer match on retirement savings plan contributions and a defined benefit plan for retirement.
WORK ENVIRONMENT Works in an office setting with moderate noise
REASONABLE ACCOMMODATIONS STATEMENT To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.
DISCLAIMER STATEMENT This is not intended to be an all-inclusive list of job-related responsibilities, duties, skills, requirements or working conditions. Other duties may be assigned based on business need and the supervisor’s request. Mecklenburg County reserves the right to revise the job description at any time. Designated positions may be required to assist in emergency and/or disaster situations.
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Hiring Range: $57,346.00/yr - $75,266.63/yr
At Mecklenburg County, you’ll have the chance to build a career as unique as you are with support, inclusive culture and technology to become the best version of you. We’re counting on YOUR unique voice and perspective to help Mecklenburg County become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.
Did you know that Mecklenburg County Park and Recreation proudly hosts many community events each year? Hummingbird Festival, The Senior Games and Festival in the Park are just a few that our employees and residents look forward to every year! Mecklenburg County Park and Recreation Department (MCPRD) strives to enrich the lives of our residents. We do this by providing exciting and safe recreational amenities and programs, change to improve our resident’s fitness levels and decrease health care costs. This contributes to a sense of community through events and spaces for the public to socialize, thereby increasing property values and providing tourism venues. We protect open space, natural areas, and our treasured tree canopy through stewardship. We play a critical role in ensuring Mecklenburg County achieves its vision that the county “will be a community of pride and choice for people to LIVE, WORK and RECREATE.” The department serves a population exceeding one million residents and serves the City of Charlotte, six towns, and the unincorporated areas of the county covering 523 square miles. In addition, the department manages over 21,000 acres and 230+ parks, nature preserves, greenways and facilities. The Mecklenburg County Park & Recreation Department is continually recognized for its cutting‑edge programs, state‑of‑the‑art facilities and unique partnerships. Our success is rooted in our staff. If you are interested in joining a dynamic team, dedicated to building a better community, and being recognized as leaders both in our community and across the country, then Mecklenburg County has great opportunities for you.
POSITION SUMMARY Mecklenburg County Park and Recreation is excited to add a Communication Specialist I to the team! Under general supervision, this position will be responsible for managing the Park & Recreation Department’s social media accounts, creating and gathering marketing content, and responding to citizen inquiries. The incumbent will also assist in managing internal and external communications regarding the department’s programs and service offerings, creating promotional materials, such as brochures, inserts and newsletters, and coordinate scheduling for Meck Rec and Roll, our mobile programming vehicle. Additionally, they will work closely with our Public Information Department on media inquiries, writing and editing news releases and field producing of video and broadcast events. The successful candidate will have extensive journalism and storytelling experience as well as a strong understanding of communication trends and best practices.
By applying to this position, you are eligible to be considered for a similar role, in which you meet the minimum qualifications for, at other Park and Recreation locations should they become available. If you are looking to grow in your career, or transition laterally into a new role, don't miss this opportunity to apply!
PREFERRED QUALIFICATIONS
4+ years of marketing/communications experience
Community engagement experience
ESSENTIAL FUNCTIONS
Manage internal and external communications, as assigned
Perform a variety of administrative activities in support of the public information office, which may include: addressing letters for mailing; compiling information for packets; setting up rooms for meetings; delivering informational packets; making directional signs for meetings; and/or, performing other related activities
Prepare, edit and design publications and brochures; review and verifies style; coordinate and/or build graphics and layout; capture, take and/or selects photographs; prepare and gather content; and coordinate print materials production
Perform research; gather and evaluate data and information for communication planning and delivery; monitor and recommend communication opportunities and technologies that align with goals and strategies of assignment; evaluates communications results
Serve as a department liaison and provides communications support; assist with media inquiries; coordinate departmental response to information requests and inquiries; participate in meetings; facilitate the provision of responses and solutions to customer concerns
Prepare and coordinate content for news releases, announcements, newsletters, and presentations; edits departmental communications; gathers and edits content; writes articles; prepares speaking points; coordinates and evaluates correspondence, management reports, information released to the media
Provide website support focusing on community outreach, audience targeting and engagement; plans, creates, monitors and edits web content and campaign communications; coordinates social media communications and selects appropriate platforms
Identify, develop, implement and maintain processes and practices that encourage, support and promote effective, comprehensive and meaningful citizen engagement
Participate and provide event and special project coordination and support of promotional items, communications and related resources
Research sources for promotional items; order materials; maintain files, data, logs, reports, schedules, digital archives and/or documentation
MINIMUM QUALIFICATIONS Experience: Minimum of two (2) years of public relations, communications, or related experience
Education Bachelor's degree in Public Relations, Communications or directly related field
Combination of relevant experience and relevant education accepted?: Yes Licenses/Certifications May require a valid North Carolina or South Carolina Driver’s License and County Driving Privileges
Computer Skills Proficient in various computer applications including Microsoft Office Suite
KNOWLEDGE, SKILLS, AND ABILITIES Knowledge
Practices, concepts and methods of graphic design and print production
Practices and guidelines of news writing and editing
Principles and applications of critical thinking and analysis
Principles and methods of qualitative and quantitative research
Business math concepts
Best practices, trends and emerging technologies
Applicable federal, state and local laws, codes, regulations (based on assignment)
Customer service principles
Specialized equipment relevant to area of assignment
Modern office technology
Skills
Planning, preparing, designing and editing communications materials
Gathering data, analyzing findings and applying logic and reason
Coordinating deadlines and prioritizing competing demands
Monitoring schedules, status and compliance
Researching industry trends, solutions and best practices
Compiling and sorting data and articulating issues and recommendations
Authoring and preparing original reports, documents and presentations
Organizing and maintaining records and files
Interpreting and applying applicable laws, codes, regulations and standards (based on assignment)
Providing customer service
Utilizing a computer and relevant software applications
Utilizing communication and interpersonal skills as applied to interaction with coworkers, supervisors, the general public and others to sufficiently exchange or convey information and to receive work direction
Abilities
Adaptability: Maintaining effectiveness when experiencing major changes in work responsibilities or environment; adjusting effectively to work within new work structures, processes, requirements, or cultures
Building Trust: Interacting with others in a way that instills confidence in one’s intentions and those of the organization
Collaboration: Working effectively and cooperatively with others; establishing and maintaining good working relationships
Communication: Clearly conveying information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the information provided
Gaining Commitment: Using appropriate interpersonal styles and techniques to gain acceptance of ideas or plans; modifying one’s own behavior to accommodate tasks, situations, and individuals involved
Impact: Creating a good first impression; commanding attention and respect; displaying confidence
Technical/Professional Knowledge and Skills: Having achieved a satisfactory level of technical and professional skill or knowledge in position-related areas; keeping up with current developments and trends in areas of expertise
COMPENSATION AND BENEFITS In addition to a competitive salary, Mecklenburg County offers a generous benefits package which greatly increases your total compensation. Benefits include medical, dental, vision, life, short term disability, long term disability, accident, cancer, critical illness, medical bridge and pet insurance; dependent care, healthcare and commuter flexible spending accounts; health savings account; paid holiday, vacation and sick days; near site clinics for preventive care and illnesses; an employee discount program which provides discounts for retail, dining, shopping, travel, tickets and more; an employee assistance program including financial and legal counseling; access to Mecklenburg County fitness and aquatic facilities; paid family leave; tuition reimbursement; a 5% employer match on retirement savings plan contributions and a defined benefit plan for retirement.
WORK ENVIRONMENT Works in an office setting with moderate noise
REASONABLE ACCOMMODATIONS STATEMENT To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.
DISCLAIMER STATEMENT This is not intended to be an all-inclusive list of job-related responsibilities, duties, skills, requirements or working conditions. Other duties may be assigned based on business need and the supervisor’s request. Mecklenburg County reserves the right to revise the job description at any time. Designated positions may be required to assist in emergency and/or disaster situations.
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