Homestead Healthcare
About the Role
We are seeking a highly motivated, experienced, and connected Community Liaison to lead referral generation efforts and drive business growth for our home care agency. This results‑oriented position requires an individual with strong industry knowledge, existing relationships, and the ability to produce measurable outcomes.
Key Responsibilities
Develop and execute a referral growth strategy targeting hospitals, skilled nursing facilities, assisted living, hospice, physician offices, case managers, and other community partners.
Leverage existing relationships to generate qualified referrals for home care services (personal care, companionship, etc.).
Maintain a weekly presence (10–15 hours minimum) at assigned referral partners to strengthen engagement and drive referral flow.
Meet or exceed monthly and quarterly referral targets as defined by leadership.
Track and report referral activity, relationship status, and pipeline using CRM or tracking tools.
Provide feedback on market trends and competitor activity to inform strategic decisions.
Represent the company professionally at community events, health fairs, and networking meetings.
Collaborate with intake and care coordination teams to ensure timely onboarding of referred clients.
Show flexibility to help in other capacities as needed.
Key Performance Indicators (KPIs)
# of Qualified Referrals per Week/Month
Conversion Rate of referrals to active clients
Revenue Generated from referral sources# of Weekly In‑Person Visits/Hours Logged at assigned facilities
# of New Referral Relationships Established per Quarter
Client satisfaction and feedback from referred cases
Qualifications
3+ years of experience in community outreach, marketing, or liaison role in home care, hospice, or healthcare‑related field.
Proven track record of meeting or exceeding referral quotas.
Strong network of referral sources in Wayne, Oakland, Macomb, Washtenaw counties.
Excellent communication, networking, and presentation skills.
Self‑motivated, proactive, and results‑focused.
Ability to work independently and manage your schedule effectively.
Valid driver’s license and reliable transportation required.
Compensation
Competitive base salary
Performance‑based bonuses tied to referral volume and revenue generation
Mileage reimbursement and expense coverage for community visits
Benefits
Opportunities for advancement
Medical, dental, and vision insurance
Employee recognition events
Paid time off
Location: Brighton, MI (position also open in Ann Arbor, MI and other surrounding areas).
#J-18808-Ljbffr
Key Responsibilities
Develop and execute a referral growth strategy targeting hospitals, skilled nursing facilities, assisted living, hospice, physician offices, case managers, and other community partners.
Leverage existing relationships to generate qualified referrals for home care services (personal care, companionship, etc.).
Maintain a weekly presence (10–15 hours minimum) at assigned referral partners to strengthen engagement and drive referral flow.
Meet or exceed monthly and quarterly referral targets as defined by leadership.
Track and report referral activity, relationship status, and pipeline using CRM or tracking tools.
Provide feedback on market trends and competitor activity to inform strategic decisions.
Represent the company professionally at community events, health fairs, and networking meetings.
Collaborate with intake and care coordination teams to ensure timely onboarding of referred clients.
Show flexibility to help in other capacities as needed.
Key Performance Indicators (KPIs)
# of Qualified Referrals per Week/Month
Conversion Rate of referrals to active clients
Revenue Generated from referral sources# of Weekly In‑Person Visits/Hours Logged at assigned facilities
# of New Referral Relationships Established per Quarter
Client satisfaction and feedback from referred cases
Qualifications
3+ years of experience in community outreach, marketing, or liaison role in home care, hospice, or healthcare‑related field.
Proven track record of meeting or exceeding referral quotas.
Strong network of referral sources in Wayne, Oakland, Macomb, Washtenaw counties.
Excellent communication, networking, and presentation skills.
Self‑motivated, proactive, and results‑focused.
Ability to work independently and manage your schedule effectively.
Valid driver’s license and reliable transportation required.
Compensation
Competitive base salary
Performance‑based bonuses tied to referral volume and revenue generation
Mileage reimbursement and expense coverage for community visits
Benefits
Opportunities for advancement
Medical, dental, and vision insurance
Employee recognition events
Paid time off
Location: Brighton, MI (position also open in Ann Arbor, MI and other surrounding areas).
#J-18808-Ljbffr