Recruiting Marketing Coordinator Job at Insight Global in Richmond

Must-haves:

• 1 year of recruitment experience or employer brand marketing at the professional level (Creating job postings)
• Associate's degree, preferably in Communications, Marketing, or Human Resources, or any combination of education and experience which would provide an equivalent background

Plusses:

• Bachelor's degree
• Working knowledge of social media and/or digital communication platforms
• Experience working within Oracle recruiting platforms

Shift: M-F, 8-4:30pm, fully on site with potential for hybrid flexibility after 3 months of onsite training

Lots of potential for growth from entry level into managerial position, guaranteed pay raise every year, family owned, company has been in Richmond for almost 100 years

Day-to-Day:

Insight Global is looking for a Recruitment Marketing Coordinator (RM Rep II) for a large local freight transportation company. The Recruitment Marketing Coordinator will be responsible for following up with leads to generate candidates for open positions. This role reports to a Supervisor, Recruitment Marketing and will support the execution of sourcing and marketing strategies for multiple markets and position types to assist with effectively and efficiently attracting candidates to apply for positions within a large local freight and transportation company.

1. Campaign Execution & Management

• Plan, launch, and monitor recruitment marketing campaigns across platforms (e.g., job boards, social media, email, career sites).
• Coordinate with recruiters and hiring managers to align campaigns AND Ads with hiring needs.
• Monitor real-time performance of ads (click-through rates, conversion rates, cost-per-click).

1. Content Creation & Optimization

• Develop and schedule content for social media, email campaigns, job descriptions, and career site updates.
• Ensure all content aligns with employer brand guidelines and appeals to target candidate personas.
• Optimize job postings and landing pages for SEO and conversion.

1. Brand Promotion

• Act as a brand ambassador by engaging with candidates and followers on social media channels.
• Support employer branding initiatives including employee spotlights, culture content, and events.
• Collaborate with the internal communications and marketing teams to maintain consistent brand messaging.

1. Reporting & Analytics

• Pull daily and weekly reports on campaign performance and applicant traffic.
• Analyze data to identify trends and opportunities for improvement.
• Present findings and insights to recruitment and marketing leadership.

1. Stakeholder Communication

• Serve as a liaison between marketing and talent acquisition teams.
• Provide updates on campaign performance, timelines, and deliverables.
• Support recruiters with marketing materials, recruitment events, and sourcing strategies.

1. Technology & Tools Management

• Use recruitment marketing platforms (I.E. Indeed, ZipRecruiter, Linkedin, Facebook & CRM) to manage campaigns, Ads, and talent pipelines.
• Maintain and update High Need Sheet in accordance with open positions.

1. Market & Competitor Research

• Monitor industry trends and competitor employer branding efforts.
• Recommend new tools, platforms, or strategies to stay competitive in talent attraction.

1. Event Support

• Help plan and promote hiring events, virtual job fairs, or campus recruiting campaigns.
• Create promotional materials and event registration pages.
• Create and send out job fair/ hiring event and Misc Kits
• Send out survey following each job fair- Even if the terminal or POC has received one in the past

1. Lead Support

• Assist Rep I’s with lead follow up
• Extract daily leads from all platforms and upload the information into TEAMS
• Follow up on Messages through inbox, platforms, and CRM