The Lauren Ashtyn Collection
TikTok Social Media Director
The Lauren Ashtyn Collection, Greenville, South Carolina, us, 29610
2 days ago Be among the first 25 applicants
The
Lauren Ashtyn Collection (TLAC) and TYME
are looking for a
creative and highly motivated TikTok Director
to lead and execute our
TikTok content strategy
across
both brands' pages . This role is ideal for someone who thrives on
trending short-form content, brand storytelling, and community engagement . The TikTok Director will be responsible for
creating, filming, editing, and posting
engaging videos that align with
TLAC’s luxury hair brand and TYME’s innovative styling tools , while also
managing both brand TikTok pages . This person will be
on-site
at our
Greer offices and Spartanburg salon locations
to create content and will travel
30% of the time
to our
pop-up events and industry gatherings
to capture
behind-the-scenes, customer experiences, and live content . Responsibilities: Daily Content Creation & Posting: Manage and grow both the
TYME and TLAC TikTok accounts . Create and post a minimum of
3-5 TikTok videos per day per brand , featuring
trending audio, behind-the-scenes, client transformations, hair tutorials, product showcases, and brand highlights . Ensure
2-3 TikTok Stories
are posted daily on both accounts to
engage and interact
with the audience. Have
experience with TikTok Shop , including
product tagging, live selling strategies, and promotional tactics
to drive engagement and conversions. Create content optimized for
TikTok Shop sales, influencer collaborations, and brand awareness . Film and edit high-quality, engaging short-form videos using
CapCut and other editing tools . Stay ahead of
TikTok trends, sounds, and challenges
to keep TLAC and TYME’s content fresh and viral. Utilize
dynamic storytelling techniques
to showcase
wigs, toppers, hair transformations (TLAC)
and
curling tools, hair straighteners, and styling hacks (TYME) . Conduct
weekly analytics reports
to track content performance, engagement, and trends for
both TikTok pages . Adjust content strategies based on
what’s working best for growth, engagement, and conversions . Test new content formats, captions, and hashtags to
continuously improve reach . Travel
30% of the time
to TLAC and TYME
pop-up events, trade shows, and industry gatherings
to capture live content. Work
on-site at our Greer and Spartanburg offices and salon
to film content featuring
customers, transformations, and product demos . Engage with
followers, respond to comments, and foster community interaction
on TikTok. Work closely with our
marketing and content teams
to align TikTok strategy with overall brand goals. Requirements: Proven experience
managing and growing TikTok accounts (personal or brand). Experience with
TikTok Shop , including
product tagging, live selling, and promotional content . Expertise in
CapCut editing
and
short-form video storytelling . Strong understanding of
social media algorithms and engagement strategies . Proficiency in
video editing apps/software (CapCut, Adobe Premiere Pro, or similar) . Ability to work
on-site
at our
Greer & Spartanburg
locations. Willingness to
travel 30% of the time
to capture content at events. Creative mindset
with a strong eye for storytelling, branding, and audience engagement. Work with
two leading beauty brands
in the luxury hair and styling tool industry. Opportunity to travel
and create content at high-end beauty & fashion events. Be part of a fun, creative team
dedicated to empowering women through beauty. Potential for career growth
in digital content creation and brand marketing. Seniority level
Seniority level Entry level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Retail Apparel and Fashion Referrals increase your chances of interviewing at The Lauren Ashtyn Collection by 2x Sign in to set job alerts for “Social Media Director” roles.
Senior Director of Marketing Strategy & Communications
Sr. Director Product Marketing and Customer Evangelist
Digital & Community Giving Manager, Corporate, FT, Day
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Lauren Ashtyn Collection (TLAC) and TYME
are looking for a
creative and highly motivated TikTok Director
to lead and execute our
TikTok content strategy
across
both brands' pages . This role is ideal for someone who thrives on
trending short-form content, brand storytelling, and community engagement . The TikTok Director will be responsible for
creating, filming, editing, and posting
engaging videos that align with
TLAC’s luxury hair brand and TYME’s innovative styling tools , while also
managing both brand TikTok pages . This person will be
on-site
at our
Greer offices and Spartanburg salon locations
to create content and will travel
30% of the time
to our
pop-up events and industry gatherings
to capture
behind-the-scenes, customer experiences, and live content . Responsibilities: Daily Content Creation & Posting: Manage and grow both the
TYME and TLAC TikTok accounts . Create and post a minimum of
3-5 TikTok videos per day per brand , featuring
trending audio, behind-the-scenes, client transformations, hair tutorials, product showcases, and brand highlights . Ensure
2-3 TikTok Stories
are posted daily on both accounts to
engage and interact
with the audience. Have
experience with TikTok Shop , including
product tagging, live selling strategies, and promotional tactics
to drive engagement and conversions. Create content optimized for
TikTok Shop sales, influencer collaborations, and brand awareness . Film and edit high-quality, engaging short-form videos using
CapCut and other editing tools . Stay ahead of
TikTok trends, sounds, and challenges
to keep TLAC and TYME’s content fresh and viral. Utilize
dynamic storytelling techniques
to showcase
wigs, toppers, hair transformations (TLAC)
and
curling tools, hair straighteners, and styling hacks (TYME) . Conduct
weekly analytics reports
to track content performance, engagement, and trends for
both TikTok pages . Adjust content strategies based on
what’s working best for growth, engagement, and conversions . Test new content formats, captions, and hashtags to
continuously improve reach . Travel
30% of the time
to TLAC and TYME
pop-up events, trade shows, and industry gatherings
to capture live content. Work
on-site at our Greer and Spartanburg offices and salon
to film content featuring
customers, transformations, and product demos . Engage with
followers, respond to comments, and foster community interaction
on TikTok. Work closely with our
marketing and content teams
to align TikTok strategy with overall brand goals. Requirements: Proven experience
managing and growing TikTok accounts (personal or brand). Experience with
TikTok Shop , including
product tagging, live selling, and promotional content . Expertise in
CapCut editing
and
short-form video storytelling . Strong understanding of
social media algorithms and engagement strategies . Proficiency in
video editing apps/software (CapCut, Adobe Premiere Pro, or similar) . Ability to work
on-site
at our
Greer & Spartanburg
locations. Willingness to
travel 30% of the time
to capture content at events. Creative mindset
with a strong eye for storytelling, branding, and audience engagement. Work with
two leading beauty brands
in the luxury hair and styling tool industry. Opportunity to travel
and create content at high-end beauty & fashion events. Be part of a fun, creative team
dedicated to empowering women through beauty. Potential for career growth
in digital content creation and brand marketing. Seniority level
Seniority level Entry level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Retail Apparel and Fashion Referrals increase your chances of interviewing at The Lauren Ashtyn Collection by 2x Sign in to set job alerts for “Social Media Director” roles.
Senior Director of Marketing Strategy & Communications
Sr. Director Product Marketing and Customer Evangelist
Digital & Community Giving Manager, Corporate, FT, Day
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr