Topgolf
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Director, Social Media & PR
role at
Topgolf Join to apply for the
Director, Social Media & PR
role at
Topgolf Topgolf is seeking a dynamic Director of Social Media and PR to lead our brand’s storytelling, engagement and reputation management across social and earned media channels. This role will be responsible for leading a high performing team in developing and executing an integrated strategy that drives brand awareness, audience growth and engagement across social platforms, media relations, brand ambassador partnerships and crisis management. This leader will also oversee the national PR agency and social content agency. A creative thinker, this leader will play a pivotal role in how Topgolf shows up organically in the marketplace, in culture and with players. This role is perfect for a strategic and creative leader passionate about blending sports, modern golf, entertainment and social culture to elevate Topgolf’s brand worldwide.
Essential Functions
Oversee and execute a cohesive social media and PR strategy that aligns with Topgolf’s Brand voice and business priorities Lead content creation, community engagement and audience growth across all relevant social channels Build and nurture relationships with media, friends of the brand/ambassadors and partners to amplify Topgolf’s presence Develop and implement creative, proactive PR initiatives and earned media opportunities Leverage analytics and insights to optimize performance and engagement Collaborate with cross-functional teams, including internal creative team, social content agency partners, operations and corporate communications Provide consultative support to franchise partners as needed
Qualifications
Bachelor’s Degree in Marketing, Communications or related field 7+ year of experience in social media, PR or digital marketing, preferably in the hospitality, sports or entertainment industry Proven track record of driving brand awareness and engagement through innovative social campaigns Strong media relations experience with a deep understanding of earned media strategies Excellent leadership, communication, creative thinking and storytelling skills Ability to thrive in fast-paced, high energy environment Experience mentoring and leading a team of direct reports and is able to work effectively and efficiently both independently and collaboratively Must be able to work onsite 4 days per week in the Dallas office.
ADA
The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.
EEO Statement
Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve.
Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.
Topgolf Entertainment Group does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website, employees or Human Resources. Topgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Topgolf Entertainment Group and will be processed accordingly without fee.
Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Restaurants, Hospitality, and Entertainment Providers Referrals increase your chances of interviewing at Topgolf by 2x Sign in to set job alerts for “Social Media Director” roles.
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Director, Social Media & PR
role at
Topgolf Join to apply for the
Director, Social Media & PR
role at
Topgolf Topgolf is seeking a dynamic Director of Social Media and PR to lead our brand’s storytelling, engagement and reputation management across social and earned media channels. This role will be responsible for leading a high performing team in developing and executing an integrated strategy that drives brand awareness, audience growth and engagement across social platforms, media relations, brand ambassador partnerships and crisis management. This leader will also oversee the national PR agency and social content agency. A creative thinker, this leader will play a pivotal role in how Topgolf shows up organically in the marketplace, in culture and with players. This role is perfect for a strategic and creative leader passionate about blending sports, modern golf, entertainment and social culture to elevate Topgolf’s brand worldwide.
Essential Functions
Oversee and execute a cohesive social media and PR strategy that aligns with Topgolf’s Brand voice and business priorities Lead content creation, community engagement and audience growth across all relevant social channels Build and nurture relationships with media, friends of the brand/ambassadors and partners to amplify Topgolf’s presence Develop and implement creative, proactive PR initiatives and earned media opportunities Leverage analytics and insights to optimize performance and engagement Collaborate with cross-functional teams, including internal creative team, social content agency partners, operations and corporate communications Provide consultative support to franchise partners as needed
Qualifications
Bachelor’s Degree in Marketing, Communications or related field 7+ year of experience in social media, PR or digital marketing, preferably in the hospitality, sports or entertainment industry Proven track record of driving brand awareness and engagement through innovative social campaigns Strong media relations experience with a deep understanding of earned media strategies Excellent leadership, communication, creative thinking and storytelling skills Ability to thrive in fast-paced, high energy environment Experience mentoring and leading a team of direct reports and is able to work effectively and efficiently both independently and collaboratively Must be able to work onsite 4 days per week in the Dallas office.
ADA
The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.
EEO Statement
Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve.
Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.
Topgolf Entertainment Group does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website, employees or Human Resources. Topgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Topgolf Entertainment Group and will be processed accordingly without fee.
Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Restaurants, Hospitality, and Entertainment Providers Referrals increase your chances of interviewing at Topgolf by 2x Sign in to set job alerts for “Social Media Director” roles.
Senior Director, Internal Communications
Dallas, TX $185,000.00-$200,000.00 1 month ago Senior Director, Internal Communications
Director, Communications & PR – Consumer Communications
Dallas, TX $158,200.00-$237,400.00 2 days ago Director Communications & PR - Consumer Media Relations
Dallas, TX $143,800.00-$215,800.00 1 day ago Dallas, TX $95,000.00-$160,000.00 1 day ago Dallas, TX $240,400.00-$420,600.00 1 day ago Vice President, Marketing & Corporate Communication
Director, Executive and Functional Communications, Digital and Innovation Organization (CDIO)
Vice President (VP), Healthcare Communications
Dallas, TX $77,000.00-$175,000.00 8 hours ago Public Relations Vice President (B2B Technology)
Dallas, TX $114,154.16-$142,692.70 10 hours ago Strategic Communications Business Class Lead - Resources (Power/ Industrial/ Waste)
Vice President, Marketing and Guest Experience
Dallas, TX $150,000.00-$200,000.00 2 weeks ago Dallas, TX $132,147.70-$165,184.64 3 weeks ago Dallas, TX $73,910.00-$111,320.00 6 days ago Dallas, TX $143,800.00-$215,800.00 6 days ago Dallas, TX $68,000.00-$71,000.00 2 days ago Senior Vice President, Creator Marketing
Dallas, TX $128,000.00-$205,000.00 2 weeks ago Marketing Director - Head of Affiliate and Partnership Marketing
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr