TEAM ARCHITECTS
Join to apply for the
Vice President of Marketing
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TEAM ARCHITECTS 2 days ago Be among the first 25 applicants Join to apply for the
Vice President of Marketing
role at
TEAM ARCHITECTS About Ternus
Ternus is a mission-driven private lending company transforming the lending landscape by combining responsible credit practices, customer-centric technology, and a culture of servant leadership. We operate with transparency, ethics, and deep industry expertise, committed to building financial products that empower our partners and clients. Location: Charlotte, NC (Hybrid)
Department: Marketing
Reports to: Chief Strategy Officer
About Ternus
Ternus is a mission-driven private lending company transforming the lending landscape by combining responsible credit practices, customer-centric technology, and a culture of servant leadership. We operate with transparency, ethics, and deep industry expertise, committed to building financial products that empower our partners and clients.
Role Overview
The Vice President of Marketing at Ternus will lead all aspects of marketing strategy and execution—across brand, growth, communications, and product marketing. You will be a key member of the executive team, responsible for crafting a cohesive and compelling market presence, scaling acquisition channels, and building a marketing organization that balances strategic vision with measurable outcomes.
This is a rare opportunity to create a modern, data-driven marketing organization from scratch while directly influencing the next phase of growth at a fast-scaling fintech firm.
Key Responsibilities
Strategic Leadership
Develop and own the comprehensive marketing strategy aligned with Ternus’ growth objectives, brand values, and customer journey. Partner with Product, Sales, and Operations leadership to ensure marketing initiatives drive business goals, especially customer acquisition and brand trust. Represent the voice of the customer and market in strategic decisions.
Brand & Communications
Define and evolve the Ternus brand to reflect trust, integrity, and innovation in lending. Oversee content strategy, PR, and internal communications to establish Ternus as a thought leader in the fintech and credit markets. Manage agency and media relationships to ensure consistency and excellence.
Growth & Performance Marketing
Own acquisition and conversion funnel metrics—developing high-performing campaigns across digital, SEO, paid media, events, and partnerships. Lead demand generation and lifecycle marketing efforts for both B2B and B2B2C initiatives. Implement attribution models and marketing analytics to measure and optimize ROI.
Team Development & Budget Management
Build, lead, and mentor a cross-functional marketing team (brand, performance, content, design). Manage marketing budgets, ensuring efficiency and alignment with company-wide priorities. Foster a results-driven, collaborative, and values-aligned culture.
Requirements
Qualifications
10+ years of progressive marketing leadership experience, preferably in fintech, lending, or B2B financial services. Proven success scaling marketing teams and strategies in a fast-paced, high-growth environment. Deep understanding of marketing performance metrics, customer segmentation, and integrated campaign execution. Excellent written and verbal communication skills; comfortable representing the company externally. Strong leadership, humility, and a builder’s mindset—aligned with Ternus’ values of integrity, servant leadership, and doing the right thing.
Preferred Experience
Experience working with lending platforms, credit products, or financial compliance teams. Track record in both brand-building and revenue-driving roles. Strong understanding of customer experience and how marketing influences cross-functional outcomes.
Benefits
To apply: Please submit your application and complete the following assessment to be considered for this role:
(url removed) Seniority level
Seniority level Executive Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Business Consulting and Services and Advertising Services Referrals increase your chances of interviewing at TEAM ARCHITECTS by 2x Sign in to set job alerts for “Vice President Marketing” roles.
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Vice President of Marketing
role at
TEAM ARCHITECTS 2 days ago Be among the first 25 applicants Join to apply for the
Vice President of Marketing
role at
TEAM ARCHITECTS About Ternus
Ternus is a mission-driven private lending company transforming the lending landscape by combining responsible credit practices, customer-centric technology, and a culture of servant leadership. We operate with transparency, ethics, and deep industry expertise, committed to building financial products that empower our partners and clients. Location: Charlotte, NC (Hybrid)
Department: Marketing
Reports to: Chief Strategy Officer
About Ternus
Ternus is a mission-driven private lending company transforming the lending landscape by combining responsible credit practices, customer-centric technology, and a culture of servant leadership. We operate with transparency, ethics, and deep industry expertise, committed to building financial products that empower our partners and clients.
Role Overview
The Vice President of Marketing at Ternus will lead all aspects of marketing strategy and execution—across brand, growth, communications, and product marketing. You will be a key member of the executive team, responsible for crafting a cohesive and compelling market presence, scaling acquisition channels, and building a marketing organization that balances strategic vision with measurable outcomes.
This is a rare opportunity to create a modern, data-driven marketing organization from scratch while directly influencing the next phase of growth at a fast-scaling fintech firm.
Key Responsibilities
Strategic Leadership
Develop and own the comprehensive marketing strategy aligned with Ternus’ growth objectives, brand values, and customer journey. Partner with Product, Sales, and Operations leadership to ensure marketing initiatives drive business goals, especially customer acquisition and brand trust. Represent the voice of the customer and market in strategic decisions.
Brand & Communications
Define and evolve the Ternus brand to reflect trust, integrity, and innovation in lending. Oversee content strategy, PR, and internal communications to establish Ternus as a thought leader in the fintech and credit markets. Manage agency and media relationships to ensure consistency and excellence.
Growth & Performance Marketing
Own acquisition and conversion funnel metrics—developing high-performing campaigns across digital, SEO, paid media, events, and partnerships. Lead demand generation and lifecycle marketing efforts for both B2B and B2B2C initiatives. Implement attribution models and marketing analytics to measure and optimize ROI.
Team Development & Budget Management
Build, lead, and mentor a cross-functional marketing team (brand, performance, content, design). Manage marketing budgets, ensuring efficiency and alignment with company-wide priorities. Foster a results-driven, collaborative, and values-aligned culture.
Requirements
Qualifications
10+ years of progressive marketing leadership experience, preferably in fintech, lending, or B2B financial services. Proven success scaling marketing teams and strategies in a fast-paced, high-growth environment. Deep understanding of marketing performance metrics, customer segmentation, and integrated campaign execution. Excellent written and verbal communication skills; comfortable representing the company externally. Strong leadership, humility, and a builder’s mindset—aligned with Ternus’ values of integrity, servant leadership, and doing the right thing.
Preferred Experience
Experience working with lending platforms, credit products, or financial compliance teams. Track record in both brand-building and revenue-driving roles. Strong understanding of customer experience and how marketing influences cross-functional outcomes.
Benefits
To apply: Please submit your application and complete the following assessment to be considered for this role:
(url removed) Seniority level
Seniority level Executive Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Business Consulting and Services and Advertising Services Referrals increase your chances of interviewing at TEAM ARCHITECTS by 2x Sign in to set job alerts for “Vice President Marketing” roles.
Charlotte, NC $175,000.00-$200,000.00 1 week ago Vice President, Business Unit Manager, Thermal Process Management
AVP AI and Data Engineering- Global Specialty
Charlotte, NC $180,000.00-$270,000.00 1 month ago Charlotte, NC $115,000.00-$200,000.00 3 days ago AVP AI and Data Engineering - Employee Benefits
Charlotte, NC $182,000.00-$273,000.00 2 months ago VP Engineering Lead - Mobile iOS/Android
Fort Mill, SC $155,288.00-$258,813.00 5 days ago Charlotte, NC $145,000.00-$170,000.00 9 hours ago Charlotte, NC $150,000.00-$175,000.00 7 hours ago Charlotte, NC $130,000.00-$190,000.00 2 weeks ago Senior Director, Marketing and Communications | Road to Hire
Fort Mill, SC $125,775.00-$209,625.00 2 days ago Fort Mill, SC $125,775.00-$209,625.00 3 weeks ago Senior Director of Resident Experience & Hospitality / B2C Marketing - East & National Divisions
Charlotte, NC $135,000.00-$155,000.00 3 weeks ago Charlotte, NC $110,000.00-$130,000.00 3 months ago Associate Director - Marketing & Business Development
Charlotte, NC $200,000.00-$280,000.00 3 weeks ago Director of Sales and Marketing - Chandler AL/MC
Charlotte, NC $155,000.00-$281,000.00 10 minutes ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr