Coca-Cola HBC
Head of Marketing Modeling & Measurement
Coca-Cola HBC, Atlanta, Georgia, United States, 30383
A leading beverage company in Atlanta seeks a Sr Director, Modeling and Measurement to lead the development of advanced marketing measurement frameworks and predictive modeling capabilities. The candidate will elevate marketing performance assessment by integrating data science with strategy. Responsibilities include overseeing a team, collaborating with cross-functional partners, and ensuring that insights drive business results. The ideal applicant will have over 12 years of experience in data analytics and proven success in marketing measurement roles, with strong leadership and communication skills.
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