Director, Advanced Analytics GenMeds and Vaccines

* Centralize Go-to-Market operational tasks across GBUs* Standardize best in class capabilities, strengthen global support, and implement a better vertical reporting structure within GTMC from local to global* Define ways of working, bringing clarity on the interactions across GBUs, Digital, and Commercial executional support teams from Sanofi hubs to optimize process excellence and efficiencyThe **Director, Advanced Analytics - GenMeds & Vaccines** will build and lead a team of onshore and/or offshore analysts that uses predictive analytics, including use of AI / ML models, to assess and improve promotional effectiveness across Sanofi. As a member of the Insights and Analytics (I&A) team, this individual will be an integral strategic partner to Sanofi Commercial leadership, leading the development & application of cutting-edge analytical capabilities to achieve the full potential of Sanofi’s expanding portfolio.* Coordinate with Consumer & HCP Omnichannel Analytics leads and Media / Omnichannel teams to assess campaigns' technical measurement / data requirements, and support launches of new tactics via the design & implementation of impact metrics.* Inform development of external / internal KPI reports to assess performance by channel (Display, Streaming, OLV, Social, Search, Web, Email)* Foster strong agency partnerships to ensure insights are based on reliable, high-quality information, and weave in context surrounding media execution strategy.* Drive integration of Omnichannel Analytics perspectives with broader Advanced & Brand Analytics activities to deliver comprehensive narrative on marketing execution and customer engagement.* Coordinate ad-hoc Advanced Analytics initiatives to better understand & impact key business levers, e.g., application of AI / ML models to understand patient conversion, predict HCP product selection, etc.* Collaborate with Data Management and Digital teams to drive the internal integration of Brand Media execution data across all channels.* Work with Brand, Marketing Science, Consumer Media, and Omnichannel HCP Analytics colleagues to support & enhance internal data management / analysis platforms to facilitate collaboration, harmonize key deliverables, and drive analytics best practices within the larger I&A team.* Partner with other I&A teams to advocate for continued development of internal analytics capabilities and share knowledge across therapeutic areas.* Lead Hub team day to day on projects in a matrix management structure* Minimum of 10+ years of experience in a significant Data / Analytics role – with advanced knowledge of statistical models and a clear understanding of modeling methodologies and applied techniques (e.g., Bayesian statistics, regression, customer life cycle value, A/B testing, etc.). Preferably experience with MMM (Marketing Mix Modeling)* Proven leadership acumen, with well-developed communication & presentation skills* Strong strategic thinking ability, with deep understanding of the life-sciences industry* Experience with key pharmaceutical data sources and analytics platforms, including:* + National-level sales / demand data (e.g., IQVIA NPA & NSP)

+ Longitudinal HCP & patient-level claims (e.g., IQVIA, Symphony, Komodo, etc.)

+ Specialty pharmacy / patient services data (e.g., Capgemini / LiquidHub)

+ CRM systems (e.g., Veeva, Salesforce, etc.)

+ Media platform reporting tools (e.g., CM360 / SA360, Meta Business Manager, etc.)

+ Site analytics platforms (e.g., Google Analytics & Adobe Analytics)

+ Data management & analysis platforms (e.g., Databricks, Snowflake, etc.)

+ Data visualization / business intelligence tools (e.g., Tableau, Qlik, Power BI, etc.)

+ MS Office applications (Excel, PowerPoint, Word)* Relevant therapeutic area experience in pharmaceutical analytics preferred* Proficiency in programming languages, preferably SQL and Python preferred* Effectively influence in a highly matrixed international environment, with ability to work with individuals across multiple time zones.* Effectively and confidently communicate to various audiences, including senior leadership* Synthesize complex ideas to simple* Develop brand implications from market research findings, not just a summary of the data* Strong learning agility and high degree of curiosity* Strong focus on detail, accuracy, and ability to solve problems through analytical reasoning* Strong work ethic and personal motivation* Ability to think strategically in an ambiguous environment and flex and pivot as the business requires* Demonstrated EQ and leadership skills* Bring the miracles of science to life alongside a supportive, future-focused team.* Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.* Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.* Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave. #J-18808-Ljbffr