C.P. Company
For our HQ, we are currently looking for a Brand Activation Specialistto join our Trade Marketing team.
In this role, you will contribute to the execution of retail and wholesale marketing initiatives, supporting brand visibility across sales channels and delivering consistent, on-brand experiences in-store and through events.
You will work closely with internal teams and external partners to implement seasonal campaigns, activations and events.
Key Responsibilities
Contribute to the planning and execution of seasonal retail marketing activations, including window displays, in-store visual elements and POS materials (banners, window stickers, structures, props, etc.)
Coordinate the production and rollout of retail displays for direct stores and wholesale partners
Support the organization and execution of seasonal sales meetings, corporate events and brand events, including Fashion Week and special retail activations
Interface with external agencies, suppliers and internal logistics teams to support timelines, quality standards and operational needs
Support the development and implementation of B2B trade marketing tools and collateral for wholesale partners
Provide marketing support for new store openings, from concept execution to on-site implementation
Support the execution of brand programs and initiatives, including loyalty programs and consumer promotions
Contribute to digital and omnichannel brand activations, in connection with retail initiatives
Contribute to market and competitor analysis to identify trends and best practices
Handle data management and operational activities, including DAM, CRM, archives and POP order entry
Support administrative processes, including purchase order entry, invoice verification and coordination with the Finance department
Requirements
Master’s degree in Marketing, Communication, Economics or related fields
Minimum 2 years of experience in Trade Marketing, Retail Marketing or similar roles
Strong interest in brand activation, retail marketing and events
International mindset and customer‑centric approach
Well‑organized, with a hands‑on and execution‑focused attitude
Ability to work in a team and manage multiple activities in parallel
Strong problem‑solving skills
Fluent English, written and spoken; German is a plus
Proficient in Excel, PowerPoint and Adobe Suite
Experience with logistics coordination, administrative processes or customer service is considered a plus
What We Offer
A dynamic and international working environment
The opportunity to work on high‑impact retail and brand activation projects
Exposure to cross‑channel initiatives, including retail, wholesale and digital
Collaboration with marketing, sales, retail and finance teams
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In this role, you will contribute to the execution of retail and wholesale marketing initiatives, supporting brand visibility across sales channels and delivering consistent, on-brand experiences in-store and through events.
You will work closely with internal teams and external partners to implement seasonal campaigns, activations and events.
Key Responsibilities
Contribute to the planning and execution of seasonal retail marketing activations, including window displays, in-store visual elements and POS materials (banners, window stickers, structures, props, etc.)
Coordinate the production and rollout of retail displays for direct stores and wholesale partners
Support the organization and execution of seasonal sales meetings, corporate events and brand events, including Fashion Week and special retail activations
Interface with external agencies, suppliers and internal logistics teams to support timelines, quality standards and operational needs
Support the development and implementation of B2B trade marketing tools and collateral for wholesale partners
Provide marketing support for new store openings, from concept execution to on-site implementation
Support the execution of brand programs and initiatives, including loyalty programs and consumer promotions
Contribute to digital and omnichannel brand activations, in connection with retail initiatives
Contribute to market and competitor analysis to identify trends and best practices
Handle data management and operational activities, including DAM, CRM, archives and POP order entry
Support administrative processes, including purchase order entry, invoice verification and coordination with the Finance department
Requirements
Master’s degree in Marketing, Communication, Economics or related fields
Minimum 2 years of experience in Trade Marketing, Retail Marketing or similar roles
Strong interest in brand activation, retail marketing and events
International mindset and customer‑centric approach
Well‑organized, with a hands‑on and execution‑focused attitude
Ability to work in a team and manage multiple activities in parallel
Strong problem‑solving skills
Fluent English, written and spoken; German is a plus
Proficient in Excel, PowerPoint and Adobe Suite
Experience with logistics coordination, administrative processes or customer service is considered a plus
What We Offer
A dynamic and international working environment
The opportunity to work on high‑impact retail and brand activation projects
Exposure to cross‑channel initiatives, including retail, wholesale and digital
Collaboration with marketing, sales, retail and finance teams
#J-18808-Ljbffr