JPMorganChase
Digital Experience/Behavioral Analytics (Tagging)- Senior Associate
JPMorganChase, New York, New York, us, 10261
Are you ready to shape the future of digital banking? Join us at Chase as we transform customer experiences through innovative data and analytics. As a Tagging Analyst, you will play a key role in ensuring our digital channels deliver reliable, actionable insights. Your expertise will help us deepen customer engagement and position Chase as a leader in digital financial services. Be part of a dynamic team where your contributions make a real impact.
As a Tagging Analyst in the Digital Data Owner team, you help us deliver accurate and meaningful data to drive business decisions and enhance customer experiences. You collaborate with cross‑functional teams to ensure our digital tagging and tracking are implemented correctly and support our strategic goals. You play a vital role in maintaining data integrity and supporting analytics initiatives across web and mobile channels. Together, we create value by transforming data into actionable insights.
Job Responsibilities
Drive analytics data collection and measurement efforts by partnering with stakeholders
Translate business objectives into feature measurement specifications with detailed acceptance criteria
Collaborate with web and mobile behavioral analysis teams to transform event data into valuable data sets
Review development specifications and resolve tagging or analytics gaps within digital channels
Provide guidance in defining behavioral success metrics, key performance indicators, and product engagement metrics
Prioritize data collection enhancements and defects to ensure timely delivery of initiatives
Validate resolutions and maintain data integrity within reporting platforms
Document data collection standards for new development efforts and site functions
Provide consistent updates on progress, issues, risks, and concerns to digital analytics management
Troubleshoot data requests and configure changes to support business needs
Maintain strong partnerships with business solution analysts and technical project teams
Required Qualifications, Capabilities, and Skills
Minimum 5 years of business analysis experience
Experience with behavioral or click‑stream data using analytics platforms such as Adobe Analytics or Google 360
Experience validating analytics tags on web and mobile platforms
At least 1 year working in an agile environment
Experience working with web and native mobile app data
Experience managing web analytics or tag management projects
Experience with query languages such as SQL or Python
Strong knowledge of business analysis tools and practices
Excellent communication, project management, and client partnership skills
Proven critical and strategic thinking abilities
Ability to work in a fast‑paced environment, meet deadlines, and perform at high standards with limited supervision
Preferred Qualifications, Capabilities, and Skills
Experience in a financial services environment
Please note: This role is not eligible for visa sponsorship or relocation assistance.
About Us Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission‑based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on‑site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team The Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most‑used digital solutions - all while ranking first in customer satisfaction.
The CCB Data & Analytics team responsibly leverages data across Chase to build competitive advantages for the businesses while providing value and protection for customers. The team encompasses a variety of disciplines from data governance and strategy to reporting, data science and machine learning. We have a strong partnership with Technology, which provides cutting‑edge data and analytics infrastructure. The team powers Chase with insights to create the best customer and business outcomes.
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As a Tagging Analyst in the Digital Data Owner team, you help us deliver accurate and meaningful data to drive business decisions and enhance customer experiences. You collaborate with cross‑functional teams to ensure our digital tagging and tracking are implemented correctly and support our strategic goals. You play a vital role in maintaining data integrity and supporting analytics initiatives across web and mobile channels. Together, we create value by transforming data into actionable insights.
Job Responsibilities
Drive analytics data collection and measurement efforts by partnering with stakeholders
Translate business objectives into feature measurement specifications with detailed acceptance criteria
Collaborate with web and mobile behavioral analysis teams to transform event data into valuable data sets
Review development specifications and resolve tagging or analytics gaps within digital channels
Provide guidance in defining behavioral success metrics, key performance indicators, and product engagement metrics
Prioritize data collection enhancements and defects to ensure timely delivery of initiatives
Validate resolutions and maintain data integrity within reporting platforms
Document data collection standards for new development efforts and site functions
Provide consistent updates on progress, issues, risks, and concerns to digital analytics management
Troubleshoot data requests and configure changes to support business needs
Maintain strong partnerships with business solution analysts and technical project teams
Required Qualifications, Capabilities, and Skills
Minimum 5 years of business analysis experience
Experience with behavioral or click‑stream data using analytics platforms such as Adobe Analytics or Google 360
Experience validating analytics tags on web and mobile platforms
At least 1 year working in an agile environment
Experience working with web and native mobile app data
Experience managing web analytics or tag management projects
Experience with query languages such as SQL or Python
Strong knowledge of business analysis tools and practices
Excellent communication, project management, and client partnership skills
Proven critical and strategic thinking abilities
Ability to work in a fast‑paced environment, meet deadlines, and perform at high standards with limited supervision
Preferred Qualifications, Capabilities, and Skills
Experience in a financial services environment
Please note: This role is not eligible for visa sponsorship or relocation assistance.
About Us Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission‑based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on‑site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team The Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most‑used digital solutions - all while ranking first in customer satisfaction.
The CCB Data & Analytics team responsibly leverages data across Chase to build competitive advantages for the businesses while providing value and protection for customers. The team encompasses a variety of disciplines from data governance and strategy to reporting, data science and machine learning. We have a strong partnership with Technology, which provides cutting‑edge data and analytics infrastructure. The team powers Chase with insights to create the best customer and business outcomes.
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