Leadtech Group
Senior SEM Specialist (Full Remote)
Leadtech Group, Villa Espana Colonia, Texas, United States
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We are looking for an exceptional
Senior SEM Specialist , with at least 5 years' experience, who has strong analytical skills to join our dynamic team. The ideal candidate will speak fluent English and Spanish. The role is an active part of the SEM team, focused on developing strategies to help optimize a project’s visibility and increase the accessibility of websites.
Main Tasks
Implement PPC strategy and tactics (Google, Bing, and others)
Optimize and test PPC campaigns on multi‑language accounts
Conduct keyword research and search query analysis
Create and test ads
Improve quality scores
Optimize conversion and tracking to increase ROI and drive volume
Develop seasonal/promotional offers and optimize landing pages, generating text ads, keywords, and bids
Keep up to date with paid search best practices, bid management systems, keyword development tools, and industry research
Create briefings for creative and collaborate with design
Define retargeting/remarketing strategies
Target audiences for each purpose
Implement and manage retargeting/remarketing campaigns
Provide reporting and analysis on performance metrics: CPA, CPL, ROI, KPI’s, CTR
Requirements
At least 5 years of experience in online advertising on the main search engines (Google, Bing at least)
Excellent internet data analysis capabilities
Strong knowledge of Google Analytics and Google Tag Manager
Advanced Microsoft Excel skills
Strong analytical skills
Fluent in English and Spanish
Bachelor’s or master’s degree in marketing, business, e‑business, economics is a plus
Very strong attention to detail
Capable of managing multiple projects simultaneously
Ability to work independently and synthesize large amounts of data
Flexibility and ability to adapt quickly to changing priorities
Team player
Online spirit
Desire to share experiences and knowledge
Organized
Self‑motivated
Proactive
Benefits Growth and career development
Flexible career path with personalized internal training and an annual budget for external learning opportunities
Work‑Life balance
Flexible schedule with flextime (7–9:30 a.m. start, 3:30–6 p.m. end) and the option of full remote or office work
Free Friday afternoons with a 7‑hour workday, plus a 35‑hour workweek in July and August
Comprehensive benefits
Competitive salary, full‑time permanent contract, and top‑tier private health insurance (including dental and psychological services)
25 days of vacation plus your birthday off, with flexible vacation options – no blackout days
Unique perks
Office in Barcelona complete with free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with stunning Mediterranean views
Additional benefits include ticket restaurant and nursery vouchers, paid directly from gross salary
Join us in an environment where you’re free to innovate, learn, and grow alongside passionate professionals. At Leadtech, you’ll tackle exciting challenges and be part of a vibrant team dedicated to delivering exceptional user experiences.
Equal Employment Opportunity Leadtech is an Equal Employment Opportunity (EEO) Employer. We encourage applications from people with different backgrounds, interests, and personal circumstances. Our team welcomes applicants regardless of race, gender, age, religion, nationality, sexual orientation, and/or disabilities.
Location Flexible working location: remote or Barcelona office. You can choose the best combination for you.
Seniority level: Mid‑Senior
Employment type: Contract
Job function: Marketing (IT Services and IT Consulting)
#J-18808-Ljbffr
We are looking for an exceptional
Senior SEM Specialist , with at least 5 years' experience, who has strong analytical skills to join our dynamic team. The ideal candidate will speak fluent English and Spanish. The role is an active part of the SEM team, focused on developing strategies to help optimize a project’s visibility and increase the accessibility of websites.
Main Tasks
Implement PPC strategy and tactics (Google, Bing, and others)
Optimize and test PPC campaigns on multi‑language accounts
Conduct keyword research and search query analysis
Create and test ads
Improve quality scores
Optimize conversion and tracking to increase ROI and drive volume
Develop seasonal/promotional offers and optimize landing pages, generating text ads, keywords, and bids
Keep up to date with paid search best practices, bid management systems, keyword development tools, and industry research
Create briefings for creative and collaborate with design
Define retargeting/remarketing strategies
Target audiences for each purpose
Implement and manage retargeting/remarketing campaigns
Provide reporting and analysis on performance metrics: CPA, CPL, ROI, KPI’s, CTR
Requirements
At least 5 years of experience in online advertising on the main search engines (Google, Bing at least)
Excellent internet data analysis capabilities
Strong knowledge of Google Analytics and Google Tag Manager
Advanced Microsoft Excel skills
Strong analytical skills
Fluent in English and Spanish
Bachelor’s or master’s degree in marketing, business, e‑business, economics is a plus
Very strong attention to detail
Capable of managing multiple projects simultaneously
Ability to work independently and synthesize large amounts of data
Flexibility and ability to adapt quickly to changing priorities
Team player
Online spirit
Desire to share experiences and knowledge
Organized
Self‑motivated
Proactive
Benefits Growth and career development
Flexible career path with personalized internal training and an annual budget for external learning opportunities
Work‑Life balance
Flexible schedule with flextime (7–9:30 a.m. start, 3:30–6 p.m. end) and the option of full remote or office work
Free Friday afternoons with a 7‑hour workday, plus a 35‑hour workweek in July and August
Comprehensive benefits
Competitive salary, full‑time permanent contract, and top‑tier private health insurance (including dental and psychological services)
25 days of vacation plus your birthday off, with flexible vacation options – no blackout days
Unique perks
Office in Barcelona complete with free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with stunning Mediterranean views
Additional benefits include ticket restaurant and nursery vouchers, paid directly from gross salary
Join us in an environment where you’re free to innovate, learn, and grow alongside passionate professionals. At Leadtech, you’ll tackle exciting challenges and be part of a vibrant team dedicated to delivering exceptional user experiences.
Equal Employment Opportunity Leadtech is an Equal Employment Opportunity (EEO) Employer. We encourage applications from people with different backgrounds, interests, and personal circumstances. Our team welcomes applicants regardless of race, gender, age, religion, nationality, sexual orientation, and/or disabilities.
Location Flexible working location: remote or Barcelona office. You can choose the best combination for you.
Seniority level: Mid‑Senior
Employment type: Contract
Job function: Marketing (IT Services and IT Consulting)
#J-18808-Ljbffr