Toptal
Toptal launches HireGlobal
The most competitively priced global workforce payroll platform. SEO Specialist
About Toptal
Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual revenue
and team members based around the globe , Toptal is the world’s largest fully remote workforce . We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun. We see no borders, move at a fast pace, and are never afraid to break the mold. Job Summary:
As an SEO Specialist at Toptal, you will be responsible for driving high-intent, qualified demand to Toptal.com and improving conversion efficiency across the organic channel. You will operate at the intersection of search, content, product, and data, partnering with engineers, designers, copywriters, analysts, and growth leaders to scale organic acquisition in an evolving search landscape. Your scope will span traditional search engines, AI-powered discovery surfaces, and emerging LLM-driven experiences, with a focus on both top-of-funnel demand capture and high-intent, revenue-driving queries associated with companies looking to hire elite talent. You will lead on-page optimization, content strategy, technical SEO, and authority growth, while also contributing to product and platform enhancements that unlock scalable organic growth. This is a remote position. We do not offer visa sponsorship or assistance. Resumes and communication must be submitted in English. Responsibilities:
The following information is intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all duties, responsibilities, or required skills. Own and execute organic growth initiatives in close partnership with a fast-moving, cross-functional team. Provide clear strategic thinking, written guidance, and thought leadership on SEO direction and prioritization. Conduct deep, ongoing SERP and competitive analysis, including classic search results and AI-augmented answer experiences. Optimize on-page content, internal linking, and information architecture for both head terms and long-tail demand. Lead keyword research, intent modeling, and query clustering, with an emphasis on commercial and product-led intent. Define and oversee content generation and optimization strategies that align with searcher intent and drive conversions. Identify and execute authority-building initiatives, including backlink analysis, link quality monitoring, and scalable acquisition strategies. Partner with content, PR, and distribution teams to define target terms, anchor strategies, and landing pages that strengthen key revenue-driving URLs. Own technical SEO hygiene, including crawlability, indexing, rendering, Core Web Vitals, site speed, and structured data. Collaborate with Product and Engineering teams on SEO-driven product improvements, templates, and platform capabilities. Monitor and report on core SEO KPIs, including rankings, traffic quality, CTR, conversion rate, and cost efficiency. Maintain strong, proactive communication with stakeholders via Slack, Zoom, and written documentation. In the first week, expect to:
Complete onboarding and integrate into Toptal’s culture and workflows. Review current and historical SEO strategies, experiments, and performance. Understand the roadmap, key growth levers, and near-term opportunities. Build relationships with direct teammates and adjacent partners. In the first month, expect to:
Develop a deep understanding of Toptal’s SEO stack, data pipelines, and content ecosystem. Align with cross-functional partners on operating models and collaboration rhythms. Partner with SEO leadership and analytics to define prioritized project plans for your initial initiatives. In the first three months, expect to:
Lead execution of your first high-impact SEO initiatives, with clear success metrics. Ship optimizations across content, technical, and product surfaces. Contribute meaningfully to team-level goals and shared deliverables. In the first six months, expect to:
Expand the scope, scale, and sophistication of your projects. Influence roadmap decisions through data, insights, and experimentation results. In the first year, expect to:
Be recognized as a trusted SEO expert and strategic partner. Help shape how Toptal approaches SEO in a world of AI-driven discovery and search evolution. Qualifications and Job Requirements:
Bachelor’s degree in Marketing, Analytics, Business, or related field. Strong command of modern SEO best practices, including risk management and algorithm-safe execution. 3+ years of hands-on experience in SEO, growth, or search-driven product environments. Proven experience designing, executing, and analyzing SEO experiments. Deep understanding of search intent, content relevance, ranking systems, and authority signals. Experience implementing both content-focused and technical SEO independently and in partnership with engineers. Solid understanding of web technologies, rendering models, and performance considerations that impact SEO. Ability to collaborate effectively with developers, content creators, product managers, and marketers. Strong analytical skills and experience with tools such as Google Search Console, Google Analytics, Ahrefs, and or SEMrush, Screaming Frog, PageSpeed Insights, and advanced Excel or Sheets. High proficiency in conversion rate optimization principles and funnel thinking. Exceptional attention to detail and strong judgment around brand-appropriate, high-performing experiences. Comfortable operating in a high-growth, execution-focused environment. Excellent written and verbal communication skills. You must be a world-class individual contributor. This role requires doing the work, not just directing it. For Toptal Use Only: #LI-REMOTE #LI-AB1 #northamerica #centralamerica #europe #easterneurope #southamerica
Who You Will WorkWith
SVP of Marketing Strategy As Toptal’s SVP of Marketing Strategy, Luiz is accountable for driving the strategy and implementation across all Marketing channels and initiatives. He’s responsible for ensuring that all Marketing deliverables are aligned with our growth strategy and are at the highest quality level to align with Toptal’s level of excellence. Before Toptal, Luiz built and led corporate strategy and partnership teams in various industries, from Private Equity, Management Consulting, Tech, and Healthcare. He had been designing strategy, driving growth, and managing partnerships in organizations like Booz & Company, Accenture, DaVita, Sling TV, and Burger King. Luiz has an MBA from Harvard Business School and a BSc in Computer Science from the Federal University of Rio de Janeiro. Paul Timmermann SVP, Product As Toptal's SVP of Product, Paul is responsible for building and delivering comprehensive product strategy that supports the talent hiring experience for clients. Paul has overseen the transformation of the end-to-end client product experience through extensive customer-centric research as well as experimentation. Before joining Toptal, Paul was a product manager at Grubhub, leading product development efforts on the restaurant product platform. Paul earned a BS in Business Information Systems from Illinois State University. Manu Bansal Senior Director of SEO As Toptal’s Senior Director of SEO, Manu leads the company’s global organic growth strategy, overseeing technical SEO, content, AI-driven visibility, and full-funnel acquisition across all talent and client surfaces. He directs a distributed SEO organization and partners with Product, Engineering, and Marketing to drive scalable, high-impact search performance. Before joining Toptal, Manu led SEO teams at companies including EarthLink, Hexagon AB, The Home Depot, and Techwood Consulting. His work included guiding cross-functional teams, building technical and analytics frameworks, and managing enterprise search programs across multi-domain environments. Manu holds a Bachelor of Science in Industrial & Systems Engineering, with a Minor in Computer Science, from the Georgia Institute of Technology. We're changing the way the world works. Toptal is not only a place to progress your career and design your own lifestyle, but also a company where you'll learn how to develop innovations that push business and technology forward. What is the greatest impact that you have had in a prior role? Describe the top 3 attributes you seek in a work environment in which you thrive. What is the highest level of education you have completed? We verify education as a part of our hiring process. High school diploma Partially complete College/University; not currently enrolled Partially complete College/University; currently enrolled and working toward degree Graduate/Master's degree or above How many years of hands-on SEO experience do you have? Less than 1 year 1-2 years 3+ years Do you have hands-on experience with Generative Engine Optimization (GEO)? Yes No I would like to be contacted about future Toptal employment opportunities. Interested in joining our global talent network?
#J-18808-Ljbffr
The most competitively priced global workforce payroll platform. SEO Specialist
About Toptal
Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual revenue
and team members based around the globe , Toptal is the world’s largest fully remote workforce . We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun. We see no borders, move at a fast pace, and are never afraid to break the mold. Job Summary:
As an SEO Specialist at Toptal, you will be responsible for driving high-intent, qualified demand to Toptal.com and improving conversion efficiency across the organic channel. You will operate at the intersection of search, content, product, and data, partnering with engineers, designers, copywriters, analysts, and growth leaders to scale organic acquisition in an evolving search landscape. Your scope will span traditional search engines, AI-powered discovery surfaces, and emerging LLM-driven experiences, with a focus on both top-of-funnel demand capture and high-intent, revenue-driving queries associated with companies looking to hire elite talent. You will lead on-page optimization, content strategy, technical SEO, and authority growth, while also contributing to product and platform enhancements that unlock scalable organic growth. This is a remote position. We do not offer visa sponsorship or assistance. Resumes and communication must be submitted in English. Responsibilities:
The following information is intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all duties, responsibilities, or required skills. Own and execute organic growth initiatives in close partnership with a fast-moving, cross-functional team. Provide clear strategic thinking, written guidance, and thought leadership on SEO direction and prioritization. Conduct deep, ongoing SERP and competitive analysis, including classic search results and AI-augmented answer experiences. Optimize on-page content, internal linking, and information architecture for both head terms and long-tail demand. Lead keyword research, intent modeling, and query clustering, with an emphasis on commercial and product-led intent. Define and oversee content generation and optimization strategies that align with searcher intent and drive conversions. Identify and execute authority-building initiatives, including backlink analysis, link quality monitoring, and scalable acquisition strategies. Partner with content, PR, and distribution teams to define target terms, anchor strategies, and landing pages that strengthen key revenue-driving URLs. Own technical SEO hygiene, including crawlability, indexing, rendering, Core Web Vitals, site speed, and structured data. Collaborate with Product and Engineering teams on SEO-driven product improvements, templates, and platform capabilities. Monitor and report on core SEO KPIs, including rankings, traffic quality, CTR, conversion rate, and cost efficiency. Maintain strong, proactive communication with stakeholders via Slack, Zoom, and written documentation. In the first week, expect to:
Complete onboarding and integrate into Toptal’s culture and workflows. Review current and historical SEO strategies, experiments, and performance. Understand the roadmap, key growth levers, and near-term opportunities. Build relationships with direct teammates and adjacent partners. In the first month, expect to:
Develop a deep understanding of Toptal’s SEO stack, data pipelines, and content ecosystem. Align with cross-functional partners on operating models and collaboration rhythms. Partner with SEO leadership and analytics to define prioritized project plans for your initial initiatives. In the first three months, expect to:
Lead execution of your first high-impact SEO initiatives, with clear success metrics. Ship optimizations across content, technical, and product surfaces. Contribute meaningfully to team-level goals and shared deliverables. In the first six months, expect to:
Expand the scope, scale, and sophistication of your projects. Influence roadmap decisions through data, insights, and experimentation results. In the first year, expect to:
Be recognized as a trusted SEO expert and strategic partner. Help shape how Toptal approaches SEO in a world of AI-driven discovery and search evolution. Qualifications and Job Requirements:
Bachelor’s degree in Marketing, Analytics, Business, or related field. Strong command of modern SEO best practices, including risk management and algorithm-safe execution. 3+ years of hands-on experience in SEO, growth, or search-driven product environments. Proven experience designing, executing, and analyzing SEO experiments. Deep understanding of search intent, content relevance, ranking systems, and authority signals. Experience implementing both content-focused and technical SEO independently and in partnership with engineers. Solid understanding of web technologies, rendering models, and performance considerations that impact SEO. Ability to collaborate effectively with developers, content creators, product managers, and marketers. Strong analytical skills and experience with tools such as Google Search Console, Google Analytics, Ahrefs, and or SEMrush, Screaming Frog, PageSpeed Insights, and advanced Excel or Sheets. High proficiency in conversion rate optimization principles and funnel thinking. Exceptional attention to detail and strong judgment around brand-appropriate, high-performing experiences. Comfortable operating in a high-growth, execution-focused environment. Excellent written and verbal communication skills. You must be a world-class individual contributor. This role requires doing the work, not just directing it. For Toptal Use Only: #LI-REMOTE #LI-AB1 #northamerica #centralamerica #europe #easterneurope #southamerica
Who You Will WorkWith
SVP of Marketing Strategy As Toptal’s SVP of Marketing Strategy, Luiz is accountable for driving the strategy and implementation across all Marketing channels and initiatives. He’s responsible for ensuring that all Marketing deliverables are aligned with our growth strategy and are at the highest quality level to align with Toptal’s level of excellence. Before Toptal, Luiz built and led corporate strategy and partnership teams in various industries, from Private Equity, Management Consulting, Tech, and Healthcare. He had been designing strategy, driving growth, and managing partnerships in organizations like Booz & Company, Accenture, DaVita, Sling TV, and Burger King. Luiz has an MBA from Harvard Business School and a BSc in Computer Science from the Federal University of Rio de Janeiro. Paul Timmermann SVP, Product As Toptal's SVP of Product, Paul is responsible for building and delivering comprehensive product strategy that supports the talent hiring experience for clients. Paul has overseen the transformation of the end-to-end client product experience through extensive customer-centric research as well as experimentation. Before joining Toptal, Paul was a product manager at Grubhub, leading product development efforts on the restaurant product platform. Paul earned a BS in Business Information Systems from Illinois State University. Manu Bansal Senior Director of SEO As Toptal’s Senior Director of SEO, Manu leads the company’s global organic growth strategy, overseeing technical SEO, content, AI-driven visibility, and full-funnel acquisition across all talent and client surfaces. He directs a distributed SEO organization and partners with Product, Engineering, and Marketing to drive scalable, high-impact search performance. Before joining Toptal, Manu led SEO teams at companies including EarthLink, Hexagon AB, The Home Depot, and Techwood Consulting. His work included guiding cross-functional teams, building technical and analytics frameworks, and managing enterprise search programs across multi-domain environments. Manu holds a Bachelor of Science in Industrial & Systems Engineering, with a Minor in Computer Science, from the Georgia Institute of Technology. We're changing the way the world works. Toptal is not only a place to progress your career and design your own lifestyle, but also a company where you'll learn how to develop innovations that push business and technology forward. What is the greatest impact that you have had in a prior role? Describe the top 3 attributes you seek in a work environment in which you thrive. What is the highest level of education you have completed? We verify education as a part of our hiring process. High school diploma Partially complete College/University; not currently enrolled Partially complete College/University; currently enrolled and working toward degree Graduate/Master's degree or above How many years of hands-on SEO experience do you have? Less than 1 year 1-2 years 3+ years Do you have hands-on experience with Generative Engine Optimization (GEO)? Yes No I would like to be contacted about future Toptal employment opportunities. Interested in joining our global talent network?
#J-18808-Ljbffr