Eliassen Group
Generative Engine Optimization Lead
Anywhere
Type: Contract-to-Hire
Category: Marketing
Industry: Retail
Workplace Type: Remote
Reference ID: JN -122025-104696
Date Posted: 12/09/2025
Shortcut: http://careers.eliassen.com/MiQUZX
Remote
The GEO Lead will partner with the Director of SEO & ASO to define and execute the enterprise strategy for Generative Engine Optimization (GEO)—also known as AEO, AIO, or AI Search Optimization. This role ensures our brands, destinations, and hotels are discoverable and accurately represented across emerging AI-driven search ecosystems.
As a key bridge between traditional SEO and the next era of AI-powered discovery, the GEO Lead will shape how our content is understood, cited, and surfaced by large language models (LLMs) and answer engines.
This is a contract to hire opportunity. Applicants must be willing and able to work on a w2 basis and convert to FTE following contract duration. For our w2 consultants, we offer a great benefits package that includes Medical, Dental, and Vision benefits, 401k with company matching, and life insurance.
Rate: $75 - $80 / hr. w2
Responsibilities
Translate emerging LLM behaviors, AI search features, and ecosystem shifts into actionable enterprise initiatives and product features.
Define the
reporting and measurement framework
for GEO, including custom KPIs such as AI citation share, answer-engine visibility, and generative query coverage.
Partner with the Director, SEO & ASO to guide IHG’s long-term vision for search discoverability in AI environments.
Build internal alignment across Marketing, Product, and Technology teams to embed GEO best practices globally.
Experience Requirements
5–8 years in
SEO, digital strategy, or technical search optimization , with a focus on enterprise-scale websites.
Strong understanding of
LLMs, generative AI search , and how models retrieve, summarize, and rank information.
Proven ability to design
measurement frameworks
and KPIs for emerging digital channels.
Solid grounding in
structured data, schema markup, entity optimization, and API integration .
Experience collaborating cross-functionally across marketing, analytics, and product/engineering teams.
Excellent communication and storytelling skills; able to translate technical insights into strategic recommendations.
EEO Statement Eliassen Group is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
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Type: Contract-to-Hire
Category: Marketing
Industry: Retail
Workplace Type: Remote
Reference ID: JN -122025-104696
Date Posted: 12/09/2025
Shortcut: http://careers.eliassen.com/MiQUZX
Remote
The GEO Lead will partner with the Director of SEO & ASO to define and execute the enterprise strategy for Generative Engine Optimization (GEO)—also known as AEO, AIO, or AI Search Optimization. This role ensures our brands, destinations, and hotels are discoverable and accurately represented across emerging AI-driven search ecosystems.
As a key bridge between traditional SEO and the next era of AI-powered discovery, the GEO Lead will shape how our content is understood, cited, and surfaced by large language models (LLMs) and answer engines.
This is a contract to hire opportunity. Applicants must be willing and able to work on a w2 basis and convert to FTE following contract duration. For our w2 consultants, we offer a great benefits package that includes Medical, Dental, and Vision benefits, 401k with company matching, and life insurance.
Rate: $75 - $80 / hr. w2
Responsibilities
Translate emerging LLM behaviors, AI search features, and ecosystem shifts into actionable enterprise initiatives and product features.
Define the
reporting and measurement framework
for GEO, including custom KPIs such as AI citation share, answer-engine visibility, and generative query coverage.
Partner with the Director, SEO & ASO to guide IHG’s long-term vision for search discoverability in AI environments.
Build internal alignment across Marketing, Product, and Technology teams to embed GEO best practices globally.
Experience Requirements
5–8 years in
SEO, digital strategy, or technical search optimization , with a focus on enterprise-scale websites.
Strong understanding of
LLMs, generative AI search , and how models retrieve, summarize, and rank information.
Proven ability to design
measurement frameworks
and KPIs for emerging digital channels.
Solid grounding in
structured data, schema markup, entity optimization, and API integration .
Experience collaborating cross-functionally across marketing, analytics, and product/engineering teams.
Excellent communication and storytelling skills; able to translate technical insights into strategic recommendations.
EEO Statement Eliassen Group is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
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