Carlsbad Tech
Event Manager at Robert Young Estate Vineyards & Winery Robert Young Estate V...
Carlsbad Tech, Geyserville, California, United States, 95441
Job Description
Event Manager at Robert Young Estate Vineyards & Winery, Geyserville, CA. Robert Young Estate Winery is a luxury, 448-acre family-owned estate in Alexander Valley, seeking an experienced Event Manager to drive luxury event revenue on the estate. The winery offers opportunities for a seasoned event professional to develop partnerships with luxury hotels, resorts, DMCs, and high-end clients. The Event Manager will work autonomously for prospecting, selling, booking contracts, and tracking financial results. On event days, the in-house team supports execution, with involvement from the family and winemaker to elevate the client experience. The ideal candidate is creative, customer-focused, and capable of managing business needs with minimal oversight."
Responsibilities
Manage the end-to-end sales cycle, including prospecting, site visits, tastings for potential clients, proposal creation, contract negotiation, closing, and execution.
Drive event bookings through targeted outreach to event planners, Destination Management Companies (DMCs), corporate clients, and hospitality partners; nurture relationships with existing customers and community leaders; explore new channels to grow event revenue.
Sell and secure corporate, trade, and consumer events to meet or exceed quarterly and annual revenue targets; oversee approximately 5 internal RYEW events for members (e.g., pick-up parties, annual member dinner, occasional after-hours events).
Prepare customized proposals detailing design, schematics, timeline/itinerary, services, food and beverage, and staffing.
Maintain clear and timely communication with clients; respond to inquiries within 24 hours and handle concerns or last-minute changes professionally.
Partner with the client’s Event Specialist to optimize events and ensure client visions are captured and executed, exceeding expectations.
Communicate event bookings and details with internal team members; follow up post-event to ensure satisfaction and encourage repeat business and referrals.
Utilize computer applications; proficiency in Excel and Word required. Experience with WineDirect Admin/POS, Red Chirp, and Tock preferred.]
Develop annual event sales strategy, including market analysis, competitive positioning, and growth forecasting; explore new channels to leverage winery assets for event market growth.
Develop, manage, and stay within annual ROI goals for events; monitor expenses and perform ROI analyses to ensure profitability; deliver monthly reporting to winery leadership on ROI, financial performance, sales pipeline, and trends.
Partnership Development
Expand high-value partnerships with luxury resorts, boutique hotels, transportation companies, DMCs, and corporate groups; work with the Events Specialist and DTC team to drive referral business and complementary partnerships.
Create programs that drive high-value corporate and luxury group events to RYEW, including immersive experiences on the estate.
Develop strategic vendor partnerships and negotiate costs with preferred suppliers to optimize profitability.
Represent RYEW at industry events and community endeavors; availability to attend off-site networking events.
Qualifications
2+ years of proven success in corporate/group event sales and business development within luxury hospitality, wineries, or destination venues, with a strong focus on high-end clientele.
Track record of meeting/exceeding revenue targets and managing event budgets; financial acumen for ROI tracking and profitability management.
Established network of DMCs, corporate event planners, and luxury resort contacts; knowledge of Sonoma/Napa luxury resort markets.
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Responsibilities
Manage the end-to-end sales cycle, including prospecting, site visits, tastings for potential clients, proposal creation, contract negotiation, closing, and execution.
Drive event bookings through targeted outreach to event planners, Destination Management Companies (DMCs), corporate clients, and hospitality partners; nurture relationships with existing customers and community leaders; explore new channels to grow event revenue.
Sell and secure corporate, trade, and consumer events to meet or exceed quarterly and annual revenue targets; oversee approximately 5 internal RYEW events for members (e.g., pick-up parties, annual member dinner, occasional after-hours events).
Prepare customized proposals detailing design, schematics, timeline/itinerary, services, food and beverage, and staffing.
Maintain clear and timely communication with clients; respond to inquiries within 24 hours and handle concerns or last-minute changes professionally.
Partner with the client’s Event Specialist to optimize events and ensure client visions are captured and executed, exceeding expectations.
Communicate event bookings and details with internal team members; follow up post-event to ensure satisfaction and encourage repeat business and referrals.
Utilize computer applications; proficiency in Excel and Word required. Experience with WineDirect Admin/POS, Red Chirp, and Tock preferred.]
Develop annual event sales strategy, including market analysis, competitive positioning, and growth forecasting; explore new channels to leverage winery assets for event market growth.
Develop, manage, and stay within annual ROI goals for events; monitor expenses and perform ROI analyses to ensure profitability; deliver monthly reporting to winery leadership on ROI, financial performance, sales pipeline, and trends.
Partnership Development
Expand high-value partnerships with luxury resorts, boutique hotels, transportation companies, DMCs, and corporate groups; work with the Events Specialist and DTC team to drive referral business and complementary partnerships.
Create programs that drive high-value corporate and luxury group events to RYEW, including immersive experiences on the estate.
Develop strategic vendor partnerships and negotiate costs with preferred suppliers to optimize profitability.
Represent RYEW at industry events and community endeavors; availability to attend off-site networking events.
Qualifications
2+ years of proven success in corporate/group event sales and business development within luxury hospitality, wineries, or destination venues, with a strong focus on high-end clientele.
Track record of meeting/exceeding revenue targets and managing event budgets; financial acumen for ROI tracking and profitability management.
Established network of DMCs, corporate event planners, and luxury resort contacts; knowledge of Sonoma/Napa luxury resort markets.
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