Marketing Specialist

Position Summary The Marketing Specialist will support the execution of integrated marketing campaigns, event coordination, and brand initiatives to drive business growth and customer engagement. This mid-level role is ideal for a creative and organized professional with experience in B2B/B2C marketing, digital outreach, and event planning.

Essential Duties

Plan, promote, and execute trade shows, webinars, and customer events

Coordinate event logistics, vendor relations, and promotional materials

Develop and manage marketing assets including emails, landing pages, and social media content

Track campaign performance and event ROI

Support lead generation through email campaigns, social media, and digital outreach

Manage internal storefront and branded merchandise orders

Collaborate with vendors for custom marketing materials and promotional items

Maintain inventory of marketing supplies and ensure timely distribution

Assist with CRM data management and reporting

Present campaign and event performance updates to stakeholders

Support the Marketing Manager with project tracking and milestone reporting

Other duties as assigned

Essential Areas of Responsibility Marketing Campaigns, Event Coordination, Brand Support, Digital Outreach, Vendor Relations

Requirements Knowledge, Skills, and Experience Requirements

Bachelor’s degree in Marketing, Communications, or related field

2–4 years of experience in marketing, event planning, or brand support

Proficiency in CRM and marketing automation platforms (e.g., Salesforce, HubSpot)

Strong organizational and multitasking skills

Excellent written and verbal communication

Ability to work independently and collaboratively

Creative problem-solving and strategic thinking

Self-starter with the ability to work independently and collaboratively

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