Highway
We are seeking a strategic and analytical Marketing Operations Manager to optimize our marketing technology stack, drive process improvements, and enable data-driven decision‑making across the marketing organization. This role will serve as the operational backbone of our marketing function, ensuring seamless execution of campaigns, accurate reporting, and cross‑functional alignment with Sales and Customer Success teams.
Your Role:
Responsibilities
Design and implement scalable campaign execution processes, including lead routing, scoring models, and nurture workflows.
Build and manage automated email campaigns, drip sequences, and multi‑channel marketing workflows.
Ensure campaign quality through testing protocols, QA processes, and performance monitoring.
Support marketing team with technical implementation of campaigns and programs.
Optimize lead management processes from capture through handoff to sales.
Establish and enforce data governance standards for marketing databases, including data hygiene, deduplication, and enrichment protocols.
Design and maintain marketing dashboards and reports to track KPIs, campaign performance, and pipeline contribution.
Conduct regular analysis of marketing metrics to identify trends, opportunities, and areas for optimization.
Partner with sales operations to ensure accurate attribution and revenue tracking.
Provide data‑driven insights to inform marketing strategy and resource allocation.
Own and optimize the marketing technology stack, including marketing automation platforms (HubSpot, Marketo, Pardot), CRM integration, analytics tools, and campaign management systems.
Ensure data integrity across all marketing systems through proper configuration, governance policies, and regular audits.
Evaluate and implement new marketing tools to improve efficiency and capabilities.
Maintain integrations between marketing systems and sales/customer success platforms.
Establish best practices for campaign execution, lead management, and reporting.
Align on lead definitions, SLAs, and handoff processes with Sales Operations.
Collaborate with Customer Success Operations on customer marketing initiatives and retention campaigns.
Work closely with marketing leadership to translate strategic goals into operational execution plans.
Serve as liaison between marketing and IT/engineering for technical requirements.
Participate in revenue operations initiatives to ensure unified go‑to‑market alignment.
Qualifications
Bachelor's degree in Marketing, Business Administration, Information Systems, or related field.
4-6 years of experience in marketing operations, demand generation operations, or related role.
Proven experience managing marketing automation platforms (HubSpot, Marketo, Pardot, or similar).
Demonstrated success implementing marketing processes and technology solutions at scale.
Expert‑level proficiency with marketing automation platforms and CRM systems (Salesforce preferred).
Strong understanding of data management, database architecture, and API integrations.
Proficiency in analytics and reporting tools (Google Analytics, Tableau, Looker, or similar).
Familiarity with ABM platforms, attribution tools, and marketing analytics solutions.
Ability to analyze complex data sets, identify patterns, and translate findings into actionable recommendations.
Strong capability in designing scalable workflows and documenting procedures for team adoption.
Meticulous approach to data quality, testing, and campaign execution.
Clear written and verbal communication skills for cross‑functional collaboration.
Proactive mindset with ability to identify issues and implement solutions independently.
Marketing automation platform certifications (HubSpot, Marketo Certified Expert, Salesforce Administrator).
Background in demand generation, digital marketing, or growth marketing roles.
Familiarity with marketing attribution models and revenue operations frameworks.
Seniority Level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Truck Transportation, Transportation, Logistics, Supply Chain and Storage, IT Services and IT Consulting
Referrals increase your chances of interviewing at Highway by 2x.
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Your Role:
Responsibilities
Design and implement scalable campaign execution processes, including lead routing, scoring models, and nurture workflows.
Build and manage automated email campaigns, drip sequences, and multi‑channel marketing workflows.
Ensure campaign quality through testing protocols, QA processes, and performance monitoring.
Support marketing team with technical implementation of campaigns and programs.
Optimize lead management processes from capture through handoff to sales.
Establish and enforce data governance standards for marketing databases, including data hygiene, deduplication, and enrichment protocols.
Design and maintain marketing dashboards and reports to track KPIs, campaign performance, and pipeline contribution.
Conduct regular analysis of marketing metrics to identify trends, opportunities, and areas for optimization.
Partner with sales operations to ensure accurate attribution and revenue tracking.
Provide data‑driven insights to inform marketing strategy and resource allocation.
Own and optimize the marketing technology stack, including marketing automation platforms (HubSpot, Marketo, Pardot), CRM integration, analytics tools, and campaign management systems.
Ensure data integrity across all marketing systems through proper configuration, governance policies, and regular audits.
Evaluate and implement new marketing tools to improve efficiency and capabilities.
Maintain integrations between marketing systems and sales/customer success platforms.
Establish best practices for campaign execution, lead management, and reporting.
Align on lead definitions, SLAs, and handoff processes with Sales Operations.
Collaborate with Customer Success Operations on customer marketing initiatives and retention campaigns.
Work closely with marketing leadership to translate strategic goals into operational execution plans.
Serve as liaison between marketing and IT/engineering for technical requirements.
Participate in revenue operations initiatives to ensure unified go‑to‑market alignment.
Qualifications
Bachelor's degree in Marketing, Business Administration, Information Systems, or related field.
4-6 years of experience in marketing operations, demand generation operations, or related role.
Proven experience managing marketing automation platforms (HubSpot, Marketo, Pardot, or similar).
Demonstrated success implementing marketing processes and technology solutions at scale.
Expert‑level proficiency with marketing automation platforms and CRM systems (Salesforce preferred).
Strong understanding of data management, database architecture, and API integrations.
Proficiency in analytics and reporting tools (Google Analytics, Tableau, Looker, or similar).
Familiarity with ABM platforms, attribution tools, and marketing analytics solutions.
Ability to analyze complex data sets, identify patterns, and translate findings into actionable recommendations.
Strong capability in designing scalable workflows and documenting procedures for team adoption.
Meticulous approach to data quality, testing, and campaign execution.
Clear written and verbal communication skills for cross‑functional collaboration.
Proactive mindset with ability to identify issues and implement solutions independently.
Marketing automation platform certifications (HubSpot, Marketo Certified Expert, Salesforce Administrator).
Background in demand generation, digital marketing, or growth marketing roles.
Familiarity with marketing attribution models and revenue operations frameworks.
Seniority Level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Truck Transportation, Transportation, Logistics, Supply Chain and Storage, IT Services and IT Consulting
Referrals increase your chances of interviewing at Highway by 2x.
#J-18808-Ljbffr